Sonos vs Ultimate Ears:Which is more popular by branded search in New Zealand?
In August 2026, Sonos had more branded searches than Ultimate Ears among speaker brands in New Zealand. Sonos was estimated to have 9.1K branded searches compared to Ultimate Ears’ 8.2K, and held a 10% Share of Search versus Ultimate Ears’ 9%.
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Which is more popular in search, Sonos or Ultimate Ears?
Compare the speaker and home audio brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sonos, Ultimate Ears. The figures are in the table below the chart.
View monthly share of search table
| Month | JBL | Bose | Sonos | Ultimate Ears | Marshall | Bang & Olufsen |
|---|---|---|---|---|---|---|
| Oct 2025 | 52.2% | 21.4% | 9.6% | 12% | 2.8% | 2.1% |
| Nov 2025 | 52.2% | 19.7% | 10.5% | 13.3% | 2.8% | 1.5% |
| Dec 2025 | 60.7% | 15.7% | 8.4% | 11.6% | 2.3% | 1.2% |
| Jan 2026 | 57% | 17.9% | 10% | 10.3% | 2.7% | 2.1% |
| Feb 2026 | 56.4% | 18.6% | 9.7% | 10.2% | 2.7% | 2.3% |
| Mar 2026 | 54.9% | 19.6% | 11.1% | 9.6% | 2.7% | 2.2% |
| Apr 2026 | 57.2% | 18.6% | 10.6% | 9.2% | 2.5% | 1.9% |
| May 2026 | 55.9% | 20.7% | 10.3% | 8% | 3% | 2.1% |
| Jun 2026 | 55.6% | 20.8% | 9.9% | 8.5% | 3.1% | 2.2% |
| Jul 2026 | 55.8% | 19.6% | 9.9% | 9.6% | 3.1% | 2% |
| Aug 2026 | 55.8% | 19.8% | 10% | 9% | 3.4% | 1.9% |
| Sep 2026 | — | — | — | — | — | — |
How has the Sonos and Ultimate Ears comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Sonos took it in March 2026.
- Across the 11 months ending August 2026, Sonos’ estimated Share of Search among speaker brands in New Zealand moved from 9.6% to 10%, and its estimated monthly branded searches moved from 8.1K to 9.1K.
- Across the 11 months ending August 2026, Ultimate Ears’ estimated Share of Search among speaker brands in New Zealand moved from 12% to 9%, and its estimated monthly branded searches moved from 10.1K to 8.2K.
How did search popularity change for New Zealand speaker brands in August 2026?
2 changes
In August 2026, Ultimate Ears lost estimated Share of Search among speaker brands in New Zealand, from 9.6% to 9%.
Estimated monthly branded searches for Sonos in New Zealand rose 12.8% over 11 measured months, from 8.1K to 9.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Sonos’ and Ultimate Ears’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Sonos
22 branded search terms
- sonos
- sonos amp
- sonos arc
- sonos bluetooth speaker
- sonos com
- sonos five
- sonos move
- sonos move 2
- sonos nz
- sonos one
- sonos online
- sonos play
- sonos play 1
- sonos play 5 speaker
- sonos port
- sonos ray
- sonos roam
- sonos roam 2
- sonos sound bars
- sonos soundbar
- sonos speaker
- sonos sub
Ultimate Ears
17 branded search terms
- ue boom
- ue boom 2
- ue boom 3
- ue boom 4
- ue boom speaker
- ultimate ears
- ultimate ears megaboom
- ultimate ears megaboom 3
- ultimate ears near me
- ultimate ears nz
- ultimate ears soundbar
- ultimate ears speaker
- ultimate ears wireless speaker
- ultimate ears wonderboom
- ultimate ears wonderboom 3
- ultimateears
- ultimateears com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.