Bang & Olufsen vs Sonos:Which is more popular by branded search in New Zealand?
In August 2026, Sonos had more branded searches than Bang & Olufsen among speaker brands in New Zealand. Sonos was estimated to have 9.1K branded searches compared to Bang & Olufsen’s 1.7K, and held a 10% Share of Search versus Bang & Olufsen’s 1.9%.
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Which is more popular in search, Bang & Olufsen or Sonos?
Compare the speaker and home audio brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sonos, Bang & Olufsen. The figures are in the table below the chart.
View monthly share of search table
| Month | JBL | Bose | Sonos | Ultimate Ears | Marshall | Bang & Olufsen |
|---|---|---|---|---|---|---|
| Oct 2025 | 52.2% | 21.4% | 9.6% | 12% | 2.8% | 2.1% |
| Nov 2025 | 52.2% | 19.7% | 10.5% | 13.3% | 2.8% | 1.5% |
| Dec 2025 | 60.7% | 15.7% | 8.4% | 11.6% | 2.3% | 1.2% |
| Jan 2026 | 57% | 17.9% | 10% | 10.3% | 2.7% | 2.1% |
| Feb 2026 | 56.4% | 18.6% | 9.7% | 10.2% | 2.7% | 2.3% |
| Mar 2026 | 54.9% | 19.6% | 11.1% | 9.6% | 2.7% | 2.2% |
| Apr 2026 | 57.2% | 18.6% | 10.6% | 9.2% | 2.5% | 1.9% |
| May 2026 | 55.9% | 20.7% | 10.3% | 8% | 3% | 2.1% |
| Jun 2026 | 55.6% | 20.8% | 9.9% | 8.5% | 3.1% | 2.2% |
| Jul 2026 | 55.8% | 19.6% | 9.9% | 9.6% | 3.1% | 2% |
| Aug 2026 | 55.8% | 19.8% | 10% | 9% | 3.4% | 1.9% |
| Sep 2026 | — | — | — | — | — | — |
How has the Bang & Olufsen and Sonos comparison changed over the last 12 months?
3 findings
- Sonos was ahead of Bang & Olufsen in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bang & Olufsen’s estimated Share of Search among speaker brands in New Zealand moved from 2.1% to 1.9%, and its estimated monthly branded searches moved from 1.8K to 1.7K.
- Across the 11 months ending August 2026, Sonos’ estimated Share of Search among speaker brands in New Zealand moved from 9.6% to 10%, and its estimated monthly branded searches moved from 8.1K to 9.1K.
How did search popularity change for New Zealand speaker brands in August 2026?
1 change
Estimated monthly branded searches for Sonos in New Zealand rose 12.8% over 11 measured months, from 8.1K to 9.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bang & Olufsen’s and Sonos’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bang & Olufsen
19 branded search terms
- bang & olufsen
- bang & olufsen beosound 9000
- bang & olufsen bluetooth speaker
- bang & olufsen near me
- bang & olufsen new zealand
- bang & olufsen nz
- bang & olufsen soundbar
- bang & olufsen speaker
- bang and olufsen beosound
- bang and olufsen company
- bang and olufsen earbuds
- bang olufsen
- bang olufsen bluetooth speaker
- bang olufsen soundbar
- bang olufsen speaker
- bangolufsen
- bangolufsen soundbar
- hp bang and olufsen laptop
- hp elitebook bang & olufsen
Sonos
22 branded search terms
- sonos
- sonos amp
- sonos arc
- sonos bluetooth speaker
- sonos com
- sonos five
- sonos move
- sonos move 2
- sonos nz
- sonos one
- sonos online
- sonos play
- sonos play 1
- sonos play 5 speaker
- sonos port
- sonos ray
- sonos roam
- sonos roam 2
- sonos sound bars
- sonos soundbar
- sonos speaker
- sonos sub
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.