Brandwave

Bang & Olufsen vs Bowers & Wilkins:Which is more popular?

In September 2026, Bang & Olufsen had more branded searches than Bowers & Wilkins among speaker brands in New Zealand. Bang & Olufsen had about 730 branded searches, while Bowers & Wilkins had 480. Bang & Olufsen made up 0.84% of all speaker brand searches we track, and Bowers & Wilkins accounted for 0.55%. When we asked ChatGPT and Google AI Overviews about speaker brands, Bowers & Wilkins appeared in two of the five answers and Bang & Olufsen in none.

Among speaker brands in New Zealand in September 2026

Who do people search for more?

Bang & Olufsen, about 52% more searches than Bowers & Wilkins

Bang & Olufsen 730 searchesBowers & Wilkins 480 searches

Who does AI mention more?

Bowers & Wilkins, mentioned in 2 of 5 answers, Bang & Olufsen in 0

Bowers & Wilkins in 2 of 5Bang & Olufsen in 0 of 5

Who does AI recommend more?

Bowers & Wilkins, the only one of the two named

Bowers & Wilkins first in 2Bang & Olufsen never named

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Top speaker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bowers & Wilkins was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bang & Olufsen did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. JBL1st
  2. Edifier2nd
  3. KEF3rd
  4. Sony4th
  5. Bose5th
  6. Sonos6th
  7. Bowers & Wilkins7th
  8. Ultimate Ears8th
  9. Q Acoustics9th
  10. +2 more
  11. Bang & Olufsen–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Edifier4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • JBL3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sony3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bose3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sonos3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KEF3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ultimate Ears2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bowers & Wilkins2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Q Acoustics2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bang & Olufsen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about speaker brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Bang & Olufsen or Bowers & Wilkins more popular in search?

This chart shows how often people search Google for Bang & Olufsen and Bowers & Wilkins by name. Each line represents a brand's share of searches for all 12 speaker brands we track, month by month, from searches in New Zealand.

Bang & Olufsen and Bowers & Wilkins among speaker brands in New Zealand, by month

Share of searches by month for Bang & Olufsen, Bowers & Wilkins. The figures are in the table below the chart.

View monthly share of searches table
MonthJBLSonyBoseSonosUltimate EarsMarshallEdifierBang & OlufsenBowers & WilkinsKEFQ AcousticsDALI
Oct 202540.9%19.5%16%8.3%9.3%2.1%0.93%1.1%0.76%0.75%0.27%0.09%
Nov 202541%18.3%15.1%9.2%11.3%2.1%0.89%0.8%0.53%0.52%0.19%0.06%
Dec 202550%14.7%13%7.8%10.2%1.8%0.68%0.68%0.45%0.45%0.16%0.05%
Jan 202644.4%18.4%13.9%9%8.4%2%0.92%1.1%0.75%0.68%0.27%0.09%
Feb 202642.5%20.8%14.1%8.6%8.1%2%0.96%1.2%0.78%0.62%0.23%0.11%
Mar 202640.9%21.3%14.7%9.9%7.7%1.8%0.88%1.1%0.71%0.7%0.21%0.07%
Apr 202644.6%19.3%13.9%9.6%7.2%1.8%0.97%0.97%0.8%0.7%0.19%0.07%
May 202642.6%20.3%15.5%9.3%6.2%2.1%0.96%1.2%0.79%0.69%0.23%0.12%
Jun 202643.2%19.8%15.8%8.9%5.9%2.1%0.95%1.2%0.78%0.86%0.28%0.12%
Jul 202642.5%20.1%14.8%9.2%7%2.5%0.93%1.1%0.76%0.75%0.27%0.09%
Aug 202643.7%17.5%15%9.5%7.5%2.9%1.1%1.1%0.72%0.71%0.26%0.13%
Sep 202645%19.6%13.5%9.1%7.3%2.2%1%0.84%0.55%0.54%0.16%0.1%

How has the Bang & Olufsen and Bowers & Wilkins comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand speaker brands in September 2026?

2 changes

  1. In September 2026, Bang & Olufsen fell from 7th to 8th among speaker brands in New Zealand.

  2. Estimated monthly branded searches for Bowers & Wilkins in New Zealand fell 18.6% over 12 measured months, from 590 to 480 in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Bang & Olufsen’s and Bowers & Wilkins’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bang & Olufsen

4 branded search terms

  • bang & olufsen
  • bang olufsen
  • bang olufsen soundbar
  • bangolufsen

Bowers & Wilkins

2 branded search terms

  • bowers & wilkins
  • bowers and wilkins

How the Brand Demand Index is measured

Other head-to-heads among speaker brands

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