Marshall vs Sonos:Which is more popular by branded search in New Zealand?
In August 2026, Sonos had more branded searches than Marshall among speaker brands in New Zealand. Sonos was estimated to have 9.1K branded searches compared to Marshall’s 3.1K, and held a 10% Share of Search versus Marshall’s 3.4%.
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Which is more popular in search, Marshall or Sonos?
Compare the speaker and home audio brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sonos, Marshall. The figures are in the table below the chart.
View monthly share of search table
| Month | JBL | Bose | Sonos | Ultimate Ears | Marshall | Bang & Olufsen |
|---|---|---|---|---|---|---|
| Oct 2025 | 52.2% | 21.4% | 9.6% | 12% | 2.8% | 2.1% |
| Nov 2025 | 52.2% | 19.7% | 10.5% | 13.3% | 2.8% | 1.5% |
| Dec 2025 | 60.7% | 15.7% | 8.4% | 11.6% | 2.3% | 1.2% |
| Jan 2026 | 57% | 17.9% | 10% | 10.3% | 2.7% | 2.1% |
| Feb 2026 | 56.4% | 18.6% | 9.7% | 10.2% | 2.7% | 2.3% |
| Mar 2026 | 54.9% | 19.6% | 11.1% | 9.6% | 2.7% | 2.2% |
| Apr 2026 | 57.2% | 18.6% | 10.6% | 9.2% | 2.5% | 1.9% |
| May 2026 | 55.9% | 20.7% | 10.3% | 8% | 3% | 2.1% |
| Jun 2026 | 55.6% | 20.8% | 9.9% | 8.5% | 3.1% | 2.2% |
| Jul 2026 | 55.8% | 19.6% | 9.9% | 9.6% | 3.1% | 2% |
| Aug 2026 | 55.8% | 19.8% | 10% | 9% | 3.4% | 1.9% |
| Sep 2026 | — | — | — | — | — | — |
How has the Marshall and Sonos comparison changed over the last 12 months?
3 findings
- Sonos was ahead of Marshall in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Marshall’s estimated Share of Search among speaker brands in New Zealand moved from 2.8% to 3.4%, and its estimated monthly branded searches moved from 2.3K to 3.1K.
- Across the 11 months ending August 2026, Sonos’ estimated Share of Search among speaker brands in New Zealand moved from 9.6% to 10%, and its estimated monthly branded searches moved from 8.1K to 9.1K.
How did search popularity change for New Zealand speaker brands in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Marshall’s and Sonos’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Marshall
11 branded search terms
- marshall acton iii bluetooth speaker
- marshall acton speaker
- marshall bt speaker
- marshall earbuds
- marshall earphones
- marshall headphones
- marshall kilburn speaker
- marshall portable speaker
- marshall soundbar
- marshall speaker
- marshall stanmore speaker
Sonos
22 branded search terms
- sonos
- sonos amp
- sonos arc
- sonos bluetooth speaker
- sonos com
- sonos five
- sonos move
- sonos move 2
- sonos nz
- sonos one
- sonos online
- sonos play
- sonos play 1
- sonos play 5 speaker
- sonos port
- sonos ray
- sonos roam
- sonos roam 2
- sonos sound bars
- sonos soundbar
- sonos speaker
- sonos sub
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.