Marshall vs Sony:Which is more popular by branded search in New Zealand?
In August 2026, Sony had more branded searches than Marshall among headphone brands in New Zealand. Sony was estimated to have 42.6K branded searches compared to Marshall’s 3.1K, and held a 16.9% Share of Search versus Marshall’s 1.2%.
Follow Marshall vs Sony and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Marshall or Sony?
Compare the headphone and earbud brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sony, Marshall. The figures are in the table below the chart.
View monthly share of search table
| Month | AirPods | JBL | Sony | Bose | Sennheiser | Skullcandy | Beats | Marshall | Jabra |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.6% | 19.2% | 17.7% | 7.9% | 3.7% | 2.4% | 2.1% | 1% | 1.4% |
| Nov 2025 | 42% | 21.7% | 18.1% | 8.2% | 3.5% | 2.2% | 1.9% | 1.2% | 1.1% |
| Dec 2025 | 38.2% | 28.8% | 16.2% | 7.5% | 3.2% | 2.3% | 1.9% | 1.1% | 0.88% |
| Jan 2026 | 41.6% | 23.1% | 18.1% | 7.3% | 3.4% | 2.3% | 2% | 1.1% | 1.3% |
| Feb 2026 | 43.7% | 20.4% | 18.1% | 6.7% | 3.7% | 2.6% | 2.4% | 0.99% | 1.5% |
| Mar 2026 | 46.4% | 18.7% | 17.6% | 6.7% | 3.6% | 2.6% | 2.1% | 0.92% | 1.4% |
| Apr 2026 | 41.4% | 22.2% | 18.2% | 7.2% | 3.8% | 2.4% | 2.3% | 0.98% | 1.3% |
| May 2026 | 43.2% | 19.8% | 18.2% | 7.3% | 4.3% | 2.4% | 2.4% | 1.1% | 1.3% |
| Jun 2026 | 44.2% | 19.1% | 17.8% | 7.2% | 4.8% | 2.4% | 2.3% | 1% | 1.2% |
| Jul 2026 | 43.3% | 19.9% | 17.8% | 7% | 4.9% | 2.4% | 2.3% | 1.1% | 1.2% |
| Aug 2026 | 44.5% | 20.1% | 16.9% | 7.1% | 4.1% | 3% | 1.9% | 1.2% | 1.2% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Marshall and Sony comparison changed over the last 12 months?
3 findings
- Sony was ahead of Marshall in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Marshall’s estimated Share of Search among headphone brands in New Zealand moved from 1% to 1.2%, and its estimated monthly branded searches moved from 2.3K to 3.1K.
- Across the 11 months ending August 2026, Sony’s estimated Share of Search among headphone brands in New Zealand moved from 17.7% to 16.9%, and its estimated monthly branded searches moved from 40.6K to 42.6K.
How did search popularity change for New Zealand headphone brands in August 2026?
2 changes
In August 2026, Sony lost estimated Share of Search among headphone brands in New Zealand, from 17.8% to 16.9%.
In August 2026, Marshall rose from 9th to 8th among headphone brands in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Marshall’s and Sony’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Marshall
11 branded search terms
- marshall acton iii bluetooth speaker
- marshall acton speaker
- marshall bt speaker
- marshall earbuds
- marshall earphones
- marshall headphones
- marshall kilburn speaker
- marshall portable speaker
- marshall soundbar
- marshall speaker
- marshall stanmore speaker
Sony
59 branded search terms
- best sony headphones
- fx3 sony
- new sony headphones
- sony
- sony 100 inch tv
- sony 32 inch tv
- sony 40 inch tv
- sony 43 inch tv
- sony 4k tv
- sony 50 inch tv
- sony 55 inch tv
- sony 75 inch tv
- sony 85 inch tv
- sony a6400
- sony a6700
- sony android tv
- sony bluetooth headphones
- sony bravia 32 inch tv
- sony bravia tv
- sony bravia tv 55 inch
- sony camara
- sony car audio
- sony car stereo
- sony co nz
- sony cyber shot
- sony earbuds
- sony earphones
- sony ev e10
- sony headphones
- sony headphones wh 1000xm4
- sony headphones wh 1000xm5
- sony headphones xm4
- sony headphones xm5
- sony in ear headphones
- sony led tv
- sony lens
- sony mirrorless
- sony mx4 headphones
- sony near me
- sony noise cancelling earbuds
- sony nz
- sony oled tv
- sony online
- sony tv
- sony tv sale
- sony wh 1000xm4
- sony wh 1000xm4 headphones
- sony wh 1000xm5
- sony wh 1000xm6
- sony white headphones
- sony wired earphones
- sony wired headphones
- sony wireless earbuds
- sony wireless headphones
- sony xm4
- sony xm4 headphones
- sony xm5
- sony xm5 headphones
- sony xm6
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.