Brandwave

Edifier vs Sony:Which is more popular?

In September 2026, Sony had more branded searches than Edifier among speaker brands in New Zealand. Sony had about 17,100 branded searches, while Edifier had 880. Sony made up 19.6% of all speaker brand searches we track, and Edifier accounted for 1%. When we asked ChatGPT and Google AI Overviews about speaker brands, Edifier appeared in four of the five answers and Sony in three. Edifier was mentioned before Sony in four out of five answers.

Among speaker brands in New Zealand in September 2026

Who do people search for more?

Sony, about 19 searches for every 1 for Edifier

Sony 17.1K searchesEdifier 880 searches

Who does AI mention more?

Edifier, mentioned in 4 of 5 answers, Sony in 3

Edifier in 4 of 5Sony in 3 of 5

Who does AI recommend more?

Edifier, named ahead of Sony in 4 of 5 answers

Edifier first in 4Sony first in 1

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Top speaker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Edifier was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Sony was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Edifier was listed before Sony in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. JBL1st
  2. Edifier2nd
  3. KEF3rd
  4. Sony4th
  5. Bose5th
  6. Sonos6th
  7. Bowers & Wilkins7th
  8. Ultimate Ears8th
  9. Q Acoustics9th
  10. DALI10th
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Edifier4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • JBL3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sony3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bose3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sonos3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KEF3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ultimate Ears2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bowers & Wilkins2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Q Acoustics2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DALI2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about speaker brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Edifier or Sony more popular in search?

This chart shows how often people search Google for Edifier and Sony by name. Each line represents a brand's share of searches for all 12 speaker brands we track, month by month, from searches in New Zealand.

Edifier and Sony among speaker brands in New Zealand, by month

Share of searches by month for Sony, Edifier. The figures are in the table below the chart.

View monthly share of searches table
MonthJBLSonyBoseSonosUltimate EarsMarshallEdifierBang & OlufsenBowers & WilkinsKEFQ AcousticsDALI
Oct 202540.9%19.5%16%8.3%9.3%2.1%0.93%1.1%0.76%0.75%0.27%0.09%
Nov 202541%18.3%15.1%9.2%11.3%2.1%0.89%0.8%0.53%0.52%0.19%0.06%
Dec 202550%14.7%13%7.8%10.2%1.8%0.68%0.68%0.45%0.45%0.16%0.05%
Jan 202644.4%18.4%13.9%9%8.4%2%0.92%1.1%0.75%0.68%0.27%0.09%
Feb 202642.5%20.8%14.1%8.6%8.1%2%0.96%1.2%0.78%0.62%0.23%0.11%
Mar 202640.9%21.3%14.7%9.9%7.7%1.8%0.88%1.1%0.71%0.7%0.21%0.07%
Apr 202644.6%19.3%13.9%9.6%7.2%1.8%0.97%0.97%0.8%0.7%0.19%0.07%
May 202642.6%20.3%15.5%9.3%6.2%2.1%0.96%1.2%0.79%0.69%0.23%0.12%
Jun 202643.2%19.8%15.8%8.9%5.9%2.1%0.95%1.2%0.78%0.86%0.28%0.12%
Jul 202642.5%20.1%14.8%9.2%7%2.5%0.93%1.1%0.76%0.75%0.27%0.09%
Aug 202643.7%17.5%15%9.5%7.5%2.9%1.1%1.1%0.72%0.71%0.26%0.13%
Sep 202645%19.6%13.5%9.1%7.3%2.2%1%0.84%0.55%0.54%0.16%0.1%

How has the Edifier and Sony comparison changed over the last 12 months?

3 findings
  • Sony was ahead of Edifier in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Edifier’s share of searches among speaker brands in New Zealand moved from 0.93% to 1%, and its estimated monthly branded searches moved from 720 to 880.
  • Across the 12 months ending September 2026, Sony’s share of searches among speaker brands in New Zealand moved from 19.5% to 19.6%, and its estimated monthly branded searches moved from 15.2K to 17.1K.

How did search popularity change for New Zealand speaker brands in September 2026?

2 changes

  1. In September 2026, Sony gained share of searches among speaker brands in New Zealand, from 17.5% to 19.6%.

  2. In September 2026, Edifier rose from 8th to 7th among speaker brands in New Zealand.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Edifier’s and Sony’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Edifier

1 branded search term

  • edifier

Sony

6 branded search terms

  • sony
  • sony camara
  • sony cyber shot
  • sony wh 1000xm4
  • sony wh 1000xm5
  • sony wh 1000xm6

How the Brand Demand Index is measured

Other head-to-heads among speaker brands

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