Brandwave

How popular isPanasonic?

In September 2026, people searched for Panasonic by name about 3,030 times in New Zealand, a 12.4% decrease from the previous year. These searches made up 0.24% of all New Zealand soundbar brand searches, placing Panasonic sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about soundbar brands, Panasonic appeared in one of the five answers and was the seventh most recommended of the seven.

Search and AI answers in September 2026

Panasonic is the sixth most searched of 7 competitors and the seventh most recommended in AI answers.

  1. JBLShare of searches 68.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  2. BoseShare of searches 19.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  3. SonosShare of searches 10.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. SamsungShare of searches 0.68%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. PanasonicShare of searches 0.24%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th

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Top soundbar brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Panasonic was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Panasonic is the seventh most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Samsung1st
  2. Sonos2nd
  3. JBL3rd
  4. LG4th
  5. Bose5th
  6. Yamaha6th
  7. Panasonic7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • JBL5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Samsung5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sonos4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LG4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bose3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yamaha2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Panasonic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about soundbar brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which soundbar brands compete with Panasonic?

Panasonic against soundbar brands in New Zealand, by month

Share of searches by month for JBL, Bose, Sonos, Panasonic. The figures are in the table below the chart.

View monthly share of searches table
MonthJBLBoseSonosSamsungLGPanasonicYamaha
Oct 202564.1%24%10%0.79%0.56%0.42%0.14%
Nov 202564.6%22.6%11.2%0.68%0.51%0.37%0.07%
Dec 202572.4%17.8%8.5%0.53%0.32%0.36%0.06%
Jan 202667.8%20.1%10.2%0.76%0.55%0.51%0.1%
Feb 202666.8%20.9%10.4%0.82%0.61%0.36%0.08%
Mar 202664.2%21.7%12.2%0.91%0.68%0.26%0.05%
Apr 202667.2%19.7%11.2%0.79%0.75%0.35%0.06%
May 202665.2%22%11%0.65%0.61%0.43%0.08%
Jun 202665.3%22.5%10.4%0.64%0.74%0.34%0.06%
Jul 202666%21.6%10.5%0.78%0.66%0.42%0.08%
Aug 202665.8%21.8%10.7%0.88%0.6%0.26%0.07%
Sep 202668.5%19.6%10.4%0.68%0.49%0.24%0.09%

  1. 1.JBL

    68.5%

    Held 1st. 39.3K estimated branded searches, +9.5% vs prior month. Share +2.7 points.

  2. 2.Bose

    19.6%

    Held 2nd. 11.2K estimated branded searches, -5.3% vs prior month. Share -2.2 points.

  3. 3.Sonos

    10.4%

    Held 3rd. 6K estimated branded searches, +2.6% vs prior month. Share -0.3 points.

  4. 4.Samsung

    0.68%

    Held 4th. 390 estimated branded searches, -18.8% vs prior month. Share -0.2 points.

  5. 5.LG

    0.49%

    Held 5th. 280 estimated branded searches, -15.2% vs prior month. Share -0.1 points.

  6. 6.Panasonic

    0.24%

    Held 6th. 140 estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Yamaha

    0.09%

    Held 7th. 50 estimated branded searches, +25% vs prior month. Share 0 points.

Compare popularity between Panasonic and its closest rivals

Every comparison with Panasonic

22 comparisons

How has branded search demand for Panasonic changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Panasonic in New Zealand fell from 3.5K to 3K.
  • Across the 12 months ending September 2026, Panasonic’s share of searches among soundbar brands in New Zealand held steady, from 0.42% to 0.24%.

How did search popularity change for New Zealand soundbar brands in September 2026?

5 changes

  1. In September 2026, JBL gained share of searches among soundbar brands in New Zealand, from 65.8% to 68.5%.

  2. In September 2026, Bose lost share of searches among soundbar brands in New Zealand, from 21.8% to 19.6%.

  3. Estimated monthly branded searches for Sonos in New Zealand rose 20.4% over 12 measured months, from 5K to 6K in September 2026.

  4. Estimated monthly branded searches for Panasonic in New Zealand fell 33.3% over 12 measured months, from 210 to 140 in September 2026.

  5. Estimated monthly branded searches for Yamaha in New Zealand fell 28.6% over 12 measured months, from 70 to 50 in September 2026.

How are Panasonic’s branded searches counted?

18 search terms

Brandwave collects information about searches that people make online using Panasonic’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • best panasonic shaver
  • panasonic aaa rechargeable batteries
  • panasonic air conditioner
  • panasonic electric shaver
  • panasonic fan coil
  • panasonic hair clipper
  • panasonic heat pump
  • panasonic microwave oven
  • panasonic oled tv
  • panasonic plasma tv
  • panasonic shaver
  • panasonic shaver arc
  • panasonic shaver detergent
  • panasonic shaver electric
  • panasonic sound bar
  • panasonic surround sound
  • panasonic tv
  • panasonic viera tv

Do you work for Panasonic? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Panasonic compete?

Panasonic is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Fan coil brands8th of 80%Show ranking
Soundbar brands6th of 70.24%Shown above
TV brands8th of 83.6%Show ranking
Surround sound system brands8th of 80.03%Show ranking
Shaver and razor brands7th of 71.2%Show ranking
Heat pump brands6th of 86.3%Show ranking
Body trimmer brands5th of 60.09%Show ranking
Hair clipper brands9th of 90.35%Show ranking
Microwave oven brands6th of 63.4%Show ranking
AAA rechargeable batteries brands3rd of 33.5%Show ranking
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