Hisense vs Panasonic:Which is more popular by branded search in New Zealand?
In August 2026, Hisense had more branded searches than Panasonic among TV brands in New Zealand. Hisense was estimated to have 4.8K branded searches compared to Panasonic’s 3.8K, and held a 4.3% Share of Search versus Panasonic’s 3.4%.
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Which is more popular in search, Hisense or Panasonic?
Compare the TV brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hisense, Panasonic. The figures are in the table below the chart.
View monthly share of search table
| Month | Sony | Samsung | Philips | LG | Hisense | TCL | Panasonic | Veon |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42% | 18.4% | 15.2% | 10.1% | 4.5% | 3.7% | 4.2% | 2% |
| Nov 2025 | 44.6% | 17.2% | 15.8% | 8.8% | 4.2% | 3.9% | 3.9% | 1.6% |
| Dec 2025 | 43.2% | 16.6% | 16.6% | 8.4% | 4.7% | 3.8% | 4.6% | 2.1% |
| Jan 2026 | 38% | 18.9% | 15.6% | 10.8% | 5.4% | 4.6% | 4.7% | 1.9% |
| Feb 2026 | 38.3% | 18.8% | 15.2% | 12.7% | 4.4% | 4.2% | 4.5% | 1.9% |
| Mar 2026 | 38% | 18.7% | 13.5% | 15.2% | 4.8% | 4.1% | 4% | 1.7% |
| Apr 2026 | 36.3% | 19.2% | 16.9% | 12% | 5.6% | 4.4% | 3.8% | 1.9% |
| May 2026 | 37.8% | 18.7% | 17.1% | 12.5% | 4.5% | 4.1% | 3.6% | 1.7% |
| Jun 2026 | 37.4% | 19.4% | 16.2% | 12.8% | 5% | 3.8% | 3.6% | 1.7% |
| Jul 2026 | 38.4% | 19% | 16.6% | 12.2% | 4.8% | 3.6% | 3.7% | 1.7% |
| Aug 2026 | 38.5% | 19.1% | 17.4% | 11.5% | 4.3% | 3.6% | 3.4% | 2.2% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Hisense and Panasonic comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Panasonic took it in February 2026, Hisense took it in March 2026.
- Across the 11 months ending August 2026, Hisense’s estimated Share of Search among TV brands in New Zealand moved from 4.5% to 4.3%, and its estimated monthly branded searches moved from 4.4K to 4.8K.
- Across the 11 months ending August 2026, Panasonic’s estimated Share of Search among TV brands in New Zealand moved from 4.2% to 3.4%, and its estimated monthly branded searches moved from 4K to 3.8K.
How each brand is measured
Brandwave collects information about searches that people make online using Hisense’s and Panasonic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hisense
23 branded search terms
- hisense
- hisense 100 inch tv
- hisense 40 inch tv
- hisense 417l bottom mount fridge
- hisense 50 inch tv
- hisense 55 inch tv
- hisense 65 inch tv
- hisense 75 inch tv
- hisense 85 inch tv
- hisense bar fridge
- hisense brand
- hisense french door fridge
- hisense fridge
- hisense fridge freezer
- hisense near me
- hisense new zealand
- hisense nz
- hisense oled tv
- hisense tv
- hisense u7
- hisense u7q
- hisense u8
- tv hisense 32 inch
Panasonic
18 branded search terms
- panasonic 40 inch tv
- panasonic 42 inch tv
- panasonic 50 inch tv
- panasonic 55 inch tv
- panasonic 65 inch tv
- panasonic 75 inch tv
- panasonic air conditioner
- panasonic heat pump
- panasonic oled tv
- panasonic plasma tv
- panasonic tv
- panasonic tv 32
- panasonic tv 32 inch
- panasonic tv 43 inch
- panasonic tv 55
- panasonic tv 65
- panasonic viera tv
- screen mirroring panasonic tv
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.