Brandwave

How popular isPanasonic?

In September 2026, people searched for Panasonic by name about 3,030 times in New Zealand, a 12.4% decrease from the previous year. These searches made up 0.35% of all New Zealand hair clipper brand searches, placing Panasonic ninth out of nine brands. When we asked both ChatGPT and Google AI Overviews about hair clipper brands, Panasonic appeared in three of the five answers and was the third most recommended of the nine.

Search and AI answers in September 2026

Panasonic is the ninth most searched of 9 competitors and the third most recommended in AI answers.

  1. PhilipsShare of searches 60.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. WahlShare of searches 16.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. RemingtonShare of searches 6.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  4. BaBylissPROShare of searches 6.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  5. PanasonicShare of searches 0.35%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top hair clipper brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Panasonic was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Panasonic is the third most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wahl1st
  2. Philips2nd
  3. Panasonic3rd
  4. Remington4th
  5. Andis5th
  6. BaBylissPRO6th
  7. JRL–
  8. StyleCraft–
  9. Braun–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wahl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Philips4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Panasonic3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Andis2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Remington1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BaBylissPRO1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • JRL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • StyleCraft0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Braun0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hair clipper brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which hair clipper brands compete with Panasonic?

Panasonic against hair clipper brands in New Zealand, by month

Share of searches by month for Philips, Wahl, Remington, BaBylissPRO, JRL, StyleCraft, Panasonic. The figures are in the table below the chart.

View monthly share of searches table
MonthPhilipsWahlRemingtonBaBylissPROJRLStyleCraftAndisBraunPanasonic
Oct 202560.5%13%7.8%6.9%7%2.9%1.3%0.4%0.26%
Nov 202563.4%14.4%7.3%5.7%5.3%2.5%0.74%0.62%0.12%
Dec 202562%12.5%8.1%7.4%6%2.8%0.67%0.34%0.22%
Jan 202665.4%12.1%7.2%6.5%4.9%2%0.98%0.49%0.37%
Feb 202662%11.8%6.8%7.5%7%3.3%1.1%0.43%0.14%
Mar 202658.9%15.3%6.6%7.2%7.3%3.4%0.83%0.28%0.14%
Apr 202664.3%13.2%6.8%6.1%5.4%2.5%1.2%0.23%0.12%
May 202666.8%12.5%5.3%6.5%5.2%2.5%0.77%0.33%0.11%
Jun 202666.6%12%5.2%6.4%5.7%2.7%0.86%0.22%0.32%
Jul 202662.7%12.7%6.6%7.1%6.4%2.8%1.1%0.33%0.33%
Aug 202660.7%15.6%7.6%6%6.2%2.4%0.85%0.32%0.32%
Sep 202660.2%16.9%6.8%6.1%6.1%2.3%0.92%0.35%0.35%

  1. 1.Philips

    60.2%

    Held 1st. 5.2K estimated branded searches, -8.6% vs prior month. Share -0.5 points.

  2. 2.Wahl

    16.9%

    Held 2nd. 1.5K estimated branded searches, 0% vs prior month. Share +1.3 points.

  3. 3.Remington

    6.8%

    Held 3rd. 590 estimated branded searches, -18.1% vs prior month. Share -0.8 points.

  4. 4.BaBylissPRO

    6.1%

    Moved from 5th to 4th. 530 estimated branded searches, -7% vs prior month. Share +0.1 points.

  5. 5.JRL

    6.1%

    Moved from 4th to 5th. 530 estimated branded searches, -8.6% vs prior month. Share -0.1 points.

  6. 6.StyleCraft

    2.3%

    Held 6th. 200 estimated branded searches, -13% vs prior month. Share -0.1 points.

  7. 7.Andis

    0.92%

    Held 7th. 80 estimated branded searches, 0% vs prior month. Share +0.1 points.

  8. 8.Braun

    0.35%

    Held 8th. 30 estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Panasonic

    0.35%

    Held 9th. 30 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Panasonic and its closest rivals

Every comparison with Panasonic

22 comparisons

How has branded search demand for Panasonic changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Panasonic in New Zealand fell from 3.5K to 3K.
  • Across the 12 months ending September 2026, Panasonic’s share of searches among hair clipper brands in New Zealand held steady, from 0.26% to 0.35%.

How did search popularity change for New Zealand hair clipper brands in September 2026?

6 changes

  1. In September 2026, Wahl gained share of searches among hair clipper brands in New Zealand, from 15.6% to 16.9%.

  2. In September 2026, Remington lost share of searches among hair clipper brands in New Zealand, from 7.6% to 6.8%.

  3. Philips’ share of searches among hair clipper brands in New Zealand has lost ground for 3 months in a row, from 66.6% to 60.2% in September 2026.

  4. In September 2026, BaBylissPRO rose from 5th to 4th among hair clipper brands in New Zealand.

  5. In September 2026, JRL fell from 4th to 5th among hair clipper brands in New Zealand.

  6. Estimated monthly branded searches for Panasonic in New Zealand rose 50% over 12 measured months, from 20 to 30 in September 2026.

How are Panasonic’s branded searches counted?

18 search terms

Brandwave collects information about searches that people make online using Panasonic’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • best panasonic shaver
  • panasonic aaa rechargeable batteries
  • panasonic air conditioner
  • panasonic electric shaver
  • panasonic fan coil
  • panasonic hair clipper
  • panasonic heat pump
  • panasonic microwave oven
  • panasonic oled tv
  • panasonic plasma tv
  • panasonic shaver
  • panasonic shaver arc
  • panasonic shaver detergent
  • panasonic shaver electric
  • panasonic sound bar
  • panasonic surround sound
  • panasonic tv
  • panasonic viera tv

Do you work for Panasonic? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Panasonic compete?

Panasonic is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Fan coil brands8th of 80%Show ranking
Soundbar brands6th of 70.24%Show ranking
TV brands8th of 83.6%Show ranking
Surround sound system brands8th of 80.03%Show ranking
Shaver and razor brands7th of 71.2%Show ranking
Heat pump brands6th of 86.3%Show ranking
Body trimmer brands5th of 60.09%Show ranking
Hair clipper brands9th of 90.35%Shown above
Microwave oven brands6th of 63.4%Show ranking
AAA rechargeable batteries brands3rd of 33.5%Show ranking
Creator with pink hair and a pink jacket

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