How popular isPhilips?
In September 2026, people searched for Philips by name about 16,600 times in New Zealand, a 22% increase from the previous year. These searches made up 60.2% of all New Zealand hair clipper brand searches, placing Philips first out of nine brands. When we asked both ChatGPT and Google AI Overviews about hair clipper brands, Philips appeared in four of the five answers and was the second most recommended of the nine.
Philips is the most searched of 9 competitors and the second most recommended in AI answers.
PhilipsShare of searches 60.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
WahlShare of searches 16.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
RemingtonShare of searches 6.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
BaBylissPROShare of searches 6.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th- JRLShare of searches 6.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top hair clipper brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Philips was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Philips is the second most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Wahl1st
- Philips2nd
Panasonic3rd- Remington4th
Andis5th- BaBylissPRO6th
- JRL–
StyleCraft–
Braun–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Wahl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Philips4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Panasonic3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Andis2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Remington1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- BaBylissPRO1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- JRL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- StyleCraft0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Braun0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hair clipper brands
5 answers
Asked ChatGPT
“Which hair clipper brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best hair clipper brands in New Zealand?”
Asked ChatGPT
“What's the best hair clipper brand in New Zealand for a home haircut?”
Searched Google, AI Overview
“hair clippers nz”
Searched Google, AI Overview
“cordless hair clipper”
- 1Wahl
- 1
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which hair clipper brands compete with Philips?
Share of searches by month for Philips, Wahl, Remington, BaBylissPRO, JRL, StyleCraft. The figures are in the table below the chart.
View monthly share of searches table
| Month | Philips | Wahl | Remington | BaBylissPRO | JRL | StyleCraft | Andis | Braun | Panasonic |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 60.5% | 13% | 7.8% | 6.9% | 7% | 2.9% | 1.3% | 0.4% | 0.26% |
| Nov 2025 | 63.4% | 14.4% | 7.3% | 5.7% | 5.3% | 2.5% | 0.74% | 0.62% | 0.12% |
| Dec 2025 | 62% | 12.5% | 8.1% | 7.4% | 6% | 2.8% | 0.67% | 0.34% | 0.22% |
| Jan 2026 | 65.4% | 12.1% | 7.2% | 6.5% | 4.9% | 2% | 0.98% | 0.49% | 0.37% |
| Feb 2026 | 62% | 11.8% | 6.8% | 7.5% | 7% | 3.3% | 1.1% | 0.43% | 0.14% |
| Mar 2026 | 58.9% | 15.3% | 6.6% | 7.2% | 7.3% | 3.4% | 0.83% | 0.28% | 0.14% |
| Apr 2026 | 64.3% | 13.2% | 6.8% | 6.1% | 5.4% | 2.5% | 1.2% | 0.23% | 0.12% |
| May 2026 | 66.8% | 12.5% | 5.3% | 6.5% | 5.2% | 2.5% | 0.77% | 0.33% | 0.11% |
| Jun 2026 | 66.6% | 12% | 5.2% | 6.4% | 5.7% | 2.7% | 0.86% | 0.22% | 0.32% |
| Jul 2026 | 62.7% | 12.7% | 6.6% | 7.1% | 6.4% | 2.8% | 1.1% | 0.33% | 0.33% |
| Aug 2026 | 60.7% | 15.6% | 7.6% | 6% | 6.2% | 2.4% | 0.85% | 0.32% | 0.32% |
| Sep 2026 | 60.2% | 16.9% | 6.8% | 6.1% | 6.1% | 2.3% | 0.92% | 0.35% | 0.35% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60.2% | 5.2K | -8.6% | -0.5 points | |
| 2, held 2nd | 16.9% | 1.5K | 0% | +1.3 points | |
| 3, held 3rd | 6.8% | 590 | -18.1% | -0.8 points | |
| 4, moved from 5th to 4th | 6.1% | 530 | -7% | +0.1 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 6.1% | 530 | -8.6% | -0.1 pointsmoved from 4th to 5th | |
| 6, held 6th | 2.3% | 200 | -13% | -0.1 points | |
| 7, held 7th | 0.92% | 80 | 0% | +0.1 points | |
| 8, held 8th | 0.35% | 30 | 0% | 0 points | |
| 9, held 9th | 0.35% | 30 | 0% | 0 points |
1.
Philips60.2%
Held 1st. 5.2K estimated branded searches, -8.6% vs prior month. Share -0.5 points.
2.
Wahl16.9%
Held 2nd. 1.5K estimated branded searches, 0% vs prior month. Share +1.3 points.
6.8%
Held 3rd. 590 estimated branded searches, -18.1% vs prior month. Share -0.8 points.
6.1%
Moved from 5th to 4th. 530 estimated branded searches, -7% vs prior month. Share +0.1 points.
5.JRL
6.1%
Moved from 4th to 5th. 530 estimated branded searches, -8.6% vs prior month. Share -0.1 points.
2.3%
Held 6th. 200 estimated branded searches, -13% vs prior month. Share -0.1 points.
7.
Andis0.92%
Held 7th. 80 estimated branded searches, 0% vs prior month. Share +0.1 points.
8.
Braun0.35%
Held 8th. 30 estimated branded searches, 0% vs prior month. Share 0 points.
0.35%
Held 9th. 30 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Philips and its closest rivals
Every comparison with Philips
38 comparisons
- Breville vs Philips
- Ninja vs Philips
- KitchenAid vs Philips
- Philips vs Thermomix
- Kenwood vs Philips
- De'Longhi vs Philips
- Philips vs Sony
- Brita vs Philips
- Philips vs Smeg
- Philips vs Samsung
- Philips vs Sunbeam
- LG vs Philips
- Philips vs Russell Hobbs
- Manscaped vs Philips
- Gillette vs Philips
- Philips vs TCL
- Philips vs Wahl
- Philips vs Veon
- Hisense vs Philips
- Philips vs Puretec
- Philips vs Tefal
- Panasonic vs Philips
- Philips vs Schick
- Hydroflow vs Philips
- Braun vs Philips
- Doulton vs Philips
- NutriBullet vs Philips
- Philips vs Remington
- Philips vs Waters Co
- BaBylissPRO vs Philips
- JRL vs Philips
- Billi vs Philips
- Philips vs StyleCraft
- Philips vs Zip Water
- COSORI vs Philips
- Marcato vs Philips
- Andis vs Philips
- Imperia vs Philips
How has branded search demand for Philips changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Philips in New Zealand rose from 13.6K to 16.6K.
- Across the 12 months ending September 2026, Philips’ share of searches among hair clipper brands in New Zealand peaked at 66.8% in May 2026 and was lowest at 58.9% in March 2026.
How did search popularity change for New Zealand hair clipper brands in September 2026?
6 changes
In September 2026, Wahl gained share of searches among hair clipper brands in New Zealand, from 15.6% to 16.9%.
In September 2026, Remington lost share of searches among hair clipper brands in New Zealand, from 7.6% to 6.8%.
Philips’ share of searches among hair clipper brands in New Zealand has lost ground for 3 months in a row, from 66.6% to 60.2% in September 2026.
In September 2026, BaBylissPRO rose from 5th to 4th among hair clipper brands in New Zealand.
In September 2026, JRL fell from 4th to 5th among hair clipper brands in New Zealand.
Estimated monthly branded searches for Panasonic in New Zealand rose 50% over 12 measured months, from 20 to 30 in September 2026.
How are Philips’ branded searches counted?
26 search terms
Brandwave collects information about searches that people make online using Philips’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- china philips
- philips
- philips air fryer
- philips airfryer
- philips airfryer philips
- philips ambilight tv
- philips avent bottles
- philips avent sterilizer
- philips blender
- philips hue
- philips hue bridge
- philips hue bulbs
- philips hue lights
- philips hue tv
- philips humidifier
- philips kettle
- philips light bulbs
- philips lumea
- philips one blade
- philips oneblade
- philips razor
- philips shaver
- philips sonic air
- philips toothbrush
- philips trimmer
- philips tv
Who owns Philips?
Philips is owned by Philips. Brandwave also tracks 
Philips Sonicare, Philips Avent, Philips Lumea and Philips Respironics, owned by the same company, in New Zealand.
Do you work for Philips? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Philips compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Small kitchen appliance brands | 3rd of 10 | 14.4% | Show ranking |
| TV brands | 2nd of 8 | 13.1% | Show ranking |
| Air fryer brands | 2nd of 7 | 25% | Show ranking |
| Pasta maker brands | 3rd of 6 | 22% | Show ranking |
| Shaver and razor brands | 1st of 7 | 58.4% | Show ranking |
| Water filter brands | 2nd of 8 | 32% | Show ranking |
| Body trimmer brands | 1st of 6 | 45.8% | Show ranking |
| Clothes steamer brands | 1st of 5 | 58.6% | Show ranking |
| Steam iron brands | 1st of 5 | 59.7% | Show ranking |
| Hair clipper brands | 1st of 9 | 60.2% | Shown above |
| Humidifier brands | 8th of 8 | 0.3% | Show ranking |
Is Philips your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.