Brandwave

JRL vs Philips:Which is more popular?

In September 2026, Philips had more branded searches than JRL among hair clipper brands in New Zealand. Philips had about 5,230 branded searches, while JRL had 530. Philips made up 60.2% of all hair clipper brand searches we track, and JRL accounted for 6.1%. When we asked ChatGPT and Google AI Overviews about hair clipper brands, Philips appeared in four of the five answers and JRL in none.

Among hair clipper brands in New Zealand in September 2026

Who do people search for more?

Philips, about 10 searches for every 1 for JRL

Philips 5.2K searchesJRL 530 searches

Who does AI mention more?

Philips, mentioned in 4 of 5 answers, JRL in 0

Philips in 4 of 5JRL in 0 of 5

Who does AI recommend more?

Philips, the only one of the two named

Philips first in 4JRL never named

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Top hair clipper brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Philips was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. JRL did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wahl1st
  2. Philips2nd
  3. Panasonic3rd
  4. Remington4th
  5. Andis5th
  6. BaBylissPRO6th
  7. JRL–
  8. StyleCraft–
  9. Braun–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wahl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Philips4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Panasonic3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Andis2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Remington1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BaBylissPRO1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • JRL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • StyleCraft0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Braun0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hair clipper brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is JRL or Philips more popular in search?

This chart shows how often people search Google for JRL and Philips by name. Each line represents a brand's share of searches for all nine hair clipper brands we track, month by month, from searches in New Zealand.

JRL and Philips among hair clipper brands in New Zealand, by month

Share of searches by month for Philips, JRL. The figures are in the table below the chart.

View monthly share of searches table
MonthPhilipsWahlRemingtonBaBylissPROJRLStyleCraftAndisBraunPanasonic
Oct 202560.5%13%7.8%6.9%7%2.9%1.3%0.4%0.26%
Nov 202563.4%14.4%7.3%5.7%5.3%2.5%0.74%0.62%0.12%
Dec 202562%12.5%8.1%7.4%6%2.8%0.67%0.34%0.22%
Jan 202665.4%12.1%7.2%6.5%4.9%2%0.98%0.49%0.37%
Feb 202662%11.8%6.8%7.5%7%3.3%1.1%0.43%0.14%
Mar 202658.9%15.3%6.6%7.2%7.3%3.4%0.83%0.28%0.14%
Apr 202664.3%13.2%6.8%6.1%5.4%2.5%1.2%0.23%0.12%
May 202666.8%12.5%5.3%6.5%5.2%2.5%0.77%0.33%0.11%
Jun 202666.6%12%5.2%6.4%5.7%2.7%0.86%0.22%0.32%
Jul 202662.7%12.7%6.6%7.1%6.4%2.8%1.1%0.33%0.33%
Aug 202660.7%15.6%7.6%6%6.2%2.4%0.85%0.32%0.32%
Sep 202660.2%16.9%6.8%6.1%6.1%2.3%0.92%0.35%0.35%

How has the JRL and Philips comparison changed over the last 12 months?

3 findings
  • Philips was ahead of JRL in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, JRL’s share of searches among hair clipper brands in New Zealand moved from 7% to 6.1%, and its estimated monthly branded searches held steady at 530.
  • Across the 12 months ending September 2026, Philips’ share of searches among hair clipper brands in New Zealand moved from 60.5% to 60.2%, and its estimated monthly branded searches moved from 4.6K to 5.2K.

How did search popularity change for New Zealand hair clipper brands in September 2026?

2 changes

  1. Philips’ share of searches among hair clipper brands in New Zealand has lost ground for 3 months in a row, from 66.6% to 60.2% in September 2026.

  2. In September 2026, JRL fell from 4th to 5th among hair clipper brands in New Zealand.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using JRL’s and Philips’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

JRL

2 branded search terms

  • jrl
  • jrl clipper

Philips

7 branded search terms

  • china philips
  • philips
  • philips hue
  • philips hue bridge
  • philips lumea
  • philips oneblade
  • philips toothbrush

How the Brand Demand Index is measured

Other head-to-heads among hair clipper brands

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