Philips vs Wahl:Which is more popular?
In September 2026, Philips had more branded searches than Wahl among hair clipper brands in New Zealand. Philips had about 5,230 branded searches, while Wahl had 1,470. Philips made up 60.2% of all hair clipper brand searches we track, and Wahl accounted for 16.9%. When we asked ChatGPT and Google AI Overviews about hair clipper brands, Wahl appeared in all five answers and Philips in four. Wahl was mentioned before Philips in every answer.
Who do people search for more?
Philips, about 4 searches for every 1 for Wahl
Who does AI mention more?
Wahl, mentioned in every answer we collected
Who does AI recommend more?
Wahl, named ahead of Philips in every answer
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Top hair clipper brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Wahl appeared in all five answers. Philips was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Wahl was listed before Philips in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Wahl1st
- Philips2nd
Panasonic3rd
Remington4th
Andis5th
BaBylissPRO6th- JRL–
StyleCraft–
Braun–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Wahl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Philips4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Panasonic3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Andis2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Remington1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- BaBylissPRO1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- JRL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- StyleCraft0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Braun0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hair clipper brands
5 answers
Asked ChatGPT
“Which hair clipper brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best hair clipper brands in New Zealand?”
Asked ChatGPT
“What's the best hair clipper brand in New Zealand for a home haircut?”
Searched Google, AI Overview
“hair clippers nz”
Searched Google, AI Overview
“cordless hair clipper”
- 1Wahl
- 1
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Philips or Wahl more popular in search?
This chart shows how often people search Google for Philips and Wahl by name. Each line represents a brand's share of searches for all nine hair clipper brands we track, month by month, from searches in New Zealand.
Share of searches by month for Philips, Wahl. The figures are in the table below the chart.
View monthly share of searches table
| Month | Philips | Wahl | Remington | BaBylissPRO | JRL | StyleCraft | Andis | Braun | Panasonic |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 60.5% | 13% | 7.8% | 6.9% | 7% | 2.9% | 1.3% | 0.4% | 0.26% |
| Nov 2025 | 63.4% | 14.4% | 7.3% | 5.7% | 5.3% | 2.5% | 0.74% | 0.62% | 0.12% |
| Dec 2025 | 62% | 12.5% | 8.1% | 7.4% | 6% | 2.8% | 0.67% | 0.34% | 0.22% |
| Jan 2026 | 65.4% | 12.1% | 7.2% | 6.5% | 4.9% | 2% | 0.98% | 0.49% | 0.37% |
| Feb 2026 | 62% | 11.8% | 6.8% | 7.5% | 7% | 3.3% | 1.1% | 0.43% | 0.14% |
| Mar 2026 | 58.9% | 15.3% | 6.6% | 7.2% | 7.3% | 3.4% | 0.83% | 0.28% | 0.14% |
| Apr 2026 | 64.3% | 13.2% | 6.8% | 6.1% | 5.4% | 2.5% | 1.2% | 0.23% | 0.12% |
| May 2026 | 66.8% | 12.5% | 5.3% | 6.5% | 5.2% | 2.5% | 0.77% | 0.33% | 0.11% |
| Jun 2026 | 66.6% | 12% | 5.2% | 6.4% | 5.7% | 2.7% | 0.86% | 0.22% | 0.32% |
| Jul 2026 | 62.7% | 12.7% | 6.6% | 7.1% | 6.4% | 2.8% | 1.1% | 0.33% | 0.33% |
| Aug 2026 | 60.7% | 15.6% | 7.6% | 6% | 6.2% | 2.4% | 0.85% | 0.32% | 0.32% |
| Sep 2026 | 60.2% | 16.9% | 6.8% | 6.1% | 6.1% | 2.3% | 0.92% | 0.35% | 0.35% |
How has the Philips and Wahl comparison changed over the last 12 months?
3 findings
- Philips was ahead of Wahl in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Philips’ share of searches among hair clipper brands in New Zealand moved from 60.5% to 60.2%, and its estimated monthly branded searches moved from 4.6K to 5.2K.
- Across the 12 months ending September 2026, Wahl’s share of searches among hair clipper brands in New Zealand moved from 13% to 16.9%, and its estimated monthly branded searches moved from 990 to 1.5K.
How did search popularity change for New Zealand hair clipper brands in September 2026?
2 changes
In September 2026, Wahl gained share of searches among hair clipper brands in New Zealand, from 15.6% to 16.9%.
Philips’ share of searches among hair clipper brands in New Zealand has lost ground for 3 months in a row, from 66.6% to 60.2% in September 2026.
How are branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Philips’ and Wahl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among hair clipper brands
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