Brandwave

How popular isJRL?

In September 2026, people searched for JRL by name about 530 times in New Zealand, about the same as the previous year. These searches made up 6.1% of all New Zealand hair clipper brand searches, placing JRL fifth out of nine brands. When we asked both ChatGPT and Google AI Overviews about hair clipper brands, JRL did not appear in any of the answers.

Search and AI answers in September 2026

JRL is the fifth most searched of 9 competitors and not listed in any AI answer.

  1. PhilipsShare of searches 60.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. WahlShare of searches 16.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. RemingtonShare of searches 6.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  4. BaBylissPROShare of searches 6.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  5. JRLShare of searches 6.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+4 more

JRL website (opens in a new tab)

Follow JRL and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top hair clipper brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, JRL did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wahl1st
  2. Philips2nd
  3. Panasonic3rd
  4. Remington4th
  5. Andis5th
  6. BaBylissPRO6th
  7. JRL–
  8. StyleCraft–
  9. Braun–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wahl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Philips4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Panasonic3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Andis2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Remington1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BaBylissPRO1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • JRL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • StyleCraft0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Braun0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hair clipper brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which hair clipper brands compete with JRL?

JRL against hair clipper brands in New Zealand, by month

Share of searches by month for Philips, Wahl, Remington, BaBylissPRO, JRL, StyleCraft. The figures are in the table below the chart.

View monthly share of searches table
MonthPhilipsWahlRemingtonBaBylissPROJRLStyleCraftAndisBraunPanasonic
Oct 202560.5%13%7.8%6.9%7%2.9%1.3%0.4%0.26%
Nov 202563.4%14.4%7.3%5.7%5.3%2.5%0.74%0.62%0.12%
Dec 202562%12.5%8.1%7.4%6%2.8%0.67%0.34%0.22%
Jan 202665.4%12.1%7.2%6.5%4.9%2%0.98%0.49%0.37%
Feb 202662%11.8%6.8%7.5%7%3.3%1.1%0.43%0.14%
Mar 202658.9%15.3%6.6%7.2%7.3%3.4%0.83%0.28%0.14%
Apr 202664.3%13.2%6.8%6.1%5.4%2.5%1.2%0.23%0.12%
May 202666.8%12.5%5.3%6.5%5.2%2.5%0.77%0.33%0.11%
Jun 202666.6%12%5.2%6.4%5.7%2.7%0.86%0.22%0.32%
Jul 202662.7%12.7%6.6%7.1%6.4%2.8%1.1%0.33%0.33%
Aug 202660.7%15.6%7.6%6%6.2%2.4%0.85%0.32%0.32%
Sep 202660.2%16.9%6.8%6.1%6.1%2.3%0.92%0.35%0.35%

  1. 1.Philips

    60.2%

    Held 1st. 5.2K estimated branded searches, -8.6% vs prior month. Share -0.5 points.

  2. 2.Wahl

    16.9%

    Held 2nd. 1.5K estimated branded searches, 0% vs prior month. Share +1.3 points.

  3. 3.Remington

    6.8%

    Held 3rd. 590 estimated branded searches, -18.1% vs prior month. Share -0.8 points.

  4. 4.BaBylissPRO

    6.1%

    Moved from 5th to 4th. 530 estimated branded searches, -7% vs prior month. Share +0.1 points.

  5. 5.JRL

    6.1%

    Moved from 4th to 5th. 530 estimated branded searches, -8.6% vs prior month. Share -0.1 points.

  6. 6.StyleCraft

    2.3%

    Held 6th. 200 estimated branded searches, -13% vs prior month. Share -0.1 points.

  7. 7.Andis

    0.92%

    Held 7th. 80 estimated branded searches, 0% vs prior month. Share +0.1 points.

  8. 8.Braun

    0.35%

    Held 8th. 30 estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Panasonic

    0.35%

    Held 9th. 30 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between JRL and its closest rivals

Every comparison with JRL

6 comparisons

How has branded search demand for JRL changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for JRL in New Zealand held steady at 530.
  • Across the 12 months ending September 2026, JRL’s share of searches among hair clipper brands in New Zealand decreased from 7% to 6.1%.
  • Across the 12 months ending September 2026, JRL’s share of searches among hair clipper brands in New Zealand peaked at 7.3% in March 2026 and was lowest at 4.9% in January 2026.
  • Across the 12 months ending September 2026, JRL fell from 4th to 5th among hair clipper brands in New Zealand.

How did search popularity change for New Zealand hair clipper brands in September 2026?

6 changes

  1. In September 2026, Wahl gained share of searches among hair clipper brands in New Zealand, from 15.6% to 16.9%.

  2. In September 2026, Remington lost share of searches among hair clipper brands in New Zealand, from 7.6% to 6.8%.

  3. Philips’ share of searches among hair clipper brands in New Zealand has lost ground for 3 months in a row, from 66.6% to 60.2% in September 2026.

  4. In September 2026, BaBylissPRO rose from 5th to 4th among hair clipper brands in New Zealand.

  5. In September 2026, JRL fell from 4th to 5th among hair clipper brands in New Zealand.

  6. Estimated monthly branded searches for Panasonic in New Zealand rose 50% over 12 measured months, from 20 to 30 in September 2026.

How are JRL’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using JRL’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • jrl
  • jrl clipper

Do you work for JRL? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is JRL your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free