Philips vs Smeg:Which is more popular?
In September 2026, Smeg had more branded searches than Philips among pasta maker brands in New Zealand. Smeg had about 7,640 branded searches, while Philips had 5,230. Smeg made up 32.2% of all pasta maker brand searches we track, and Philips accounted for 22%. When we asked ChatGPT and Google AI Overviews about pasta maker brands, Philips appeared in all five answers and Smeg in none.
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Top pasta maker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Philips appeared in all five answers. Smeg did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Philips5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Marcato5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
KitchenAid4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Imperia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kenwood0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pasta maker brands
5 answers
Asked ChatGPT
“Which pasta maker brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best pasta maker brands in New Zealand?”
Asked ChatGPT
“What's the best pasta maker brand in New Zealand for fresh pasta?”
Searched Google, AI Overview
“pasta maker nz”
Searched Google, AI Overview
“pasta machine nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Philips or Smeg more popular in search?
This chart shows how often people search Google for Philips and Smeg by name. Each line represents a brand's share of searches for all six pasta maker brands we track, month by month, from searches in New Zealand.
Share of searches by month for Smeg, Philips. The figures are in the table below the chart.
View monthly share of searches table
| Month | Smeg | KitchenAid | Philips | Kenwood | Marcato | Imperia |
|---|---|---|---|---|---|---|
| Oct 2025 | 18.9% | 35.3% | 23.7% | 21.3% | 0.57% | 0.21% |
| Nov 2025 | 15.9% | 43.9% | 19.2% | 20.2% | 0.63% | 0.15% |
| Dec 2025 | 12.7% | 44.3% | 20.3% | 22.4% | 0.15% | 0.18% |
| Jan 2026 | 13.9% | 38.9% | 25.5% | 21.2% | 0.24% | 0.24% |
| Feb 2026 | 14.3% | 38.1% | 25.8% | 21% | 0.53% | 0.29% |
| Mar 2026 | 16.7% | 37.4% | 24.7% | 20.2% | 0.64% | 0.4% |
| Apr 2026 | 15.2% | 34.5% | 29.2% | 20.3% | 0.47% | 0.37% |
| May 2026 | 14.5% | 32.6% | 29.7% | 22% | 0.69% | 0.44% |
| Jun 2026 | 17% | 31.7% | 30% | 20.7% | 0.44% | 0.24% |
| Jul 2026 | 35.4% | 25.6% | 21.8% | 16.7% | 0.27% | 0.27% |
| Aug 2026 | 39.8% | 23.9% | 20.6% | 15.2% | 0.4% | 0.14% |
| Sep 2026 | 32.2% | 28.6% | 22% | 16.4% | 0.46% | 0.29% |
How has the Philips and Smeg comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Smeg took it in July 2026.
- Across the 12 months ending September 2026, Philips’ share of searches among pasta maker brands in New Zealand moved from 23.7% to 22%, and its estimated monthly branded searches moved from 4.6K to 5.2K.
- Across the 12 months ending September 2026, Smeg’s share of searches among pasta maker brands in New Zealand moved from 18.9% to 32.2%, and its estimated monthly branded searches moved from 3.6K to 7.6K.
How did search popularity change for New Zealand pasta maker brands in September 2026?
2 changes
In September 2026, Philips gained share of searches among pasta maker brands in New Zealand, from 20.6% to 22%.
In September 2026, Smeg lost share of searches among pasta maker brands in New Zealand, from 39.8% to 32.2%.
How are branded searches counted?
16 search terms
Brandwave collects information about searches that people make online using Philips’ and Smeg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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