Imperia vs Philips:Which is more popular?
In September 2026, Philips had more branded searches than Imperia among pasta maker brands in New Zealand. Philips had about 5,230 branded searches, while Imperia had 70. Philips made up 22% of all pasta maker brand searches we track, and Imperia accounted for 0.29%. When we asked ChatGPT and Google AI Overviews about pasta maker brands, Philips appeared in all five answers and Imperia in four. Imperia was mentioned before Philips in three out of four answers.
Who do people search for more?
Philips, about 75 searches for every 1 for Imperia
Who does AI mention more?
Philips, mentioned in every answer we collected
Who does AI recommend more?
Imperia, named ahead of Philips in 3 of 4 answers
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Top pasta maker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Philips appeared in all five answers. Imperia was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Imperia was listed before Philips in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Philips5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Marcato5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
KitchenAid4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Imperia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kenwood0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pasta maker brands
5 answers
Asked ChatGPT
“Which pasta maker brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best pasta maker brands in New Zealand?”
Asked ChatGPT
“What's the best pasta maker brand in New Zealand for fresh pasta?”
Searched Google, AI Overview
“pasta maker nz”
Searched Google, AI Overview
“pasta machine nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Imperia or Philips more popular in search?
This chart shows how often people search Google for Imperia and Philips by name. Each line represents a brand's share of searches for all six pasta maker brands we track, month by month, from searches in New Zealand.
Share of searches by month for Philips, Imperia. The figures are in the table below the chart.
View monthly share of searches table
| Month | Smeg | KitchenAid | Philips | Kenwood | Marcato | Imperia |
|---|---|---|---|---|---|---|
| Oct 2025 | 18.9% | 35.3% | 23.7% | 21.3% | 0.57% | 0.21% |
| Nov 2025 | 15.9% | 43.9% | 19.2% | 20.2% | 0.63% | 0.15% |
| Dec 2025 | 12.7% | 44.3% | 20.3% | 22.4% | 0.15% | 0.18% |
| Jan 2026 | 13.9% | 38.9% | 25.5% | 21.2% | 0.24% | 0.24% |
| Feb 2026 | 14.3% | 38.1% | 25.8% | 21% | 0.53% | 0.29% |
| Mar 2026 | 16.7% | 37.4% | 24.7% | 20.2% | 0.64% | 0.4% |
| Apr 2026 | 15.2% | 34.5% | 29.2% | 20.3% | 0.47% | 0.37% |
| May 2026 | 14.5% | 32.6% | 29.7% | 22% | 0.69% | 0.44% |
| Jun 2026 | 17% | 31.7% | 30% | 20.7% | 0.44% | 0.24% |
| Jul 2026 | 35.4% | 25.6% | 21.8% | 16.7% | 0.27% | 0.27% |
| Aug 2026 | 39.8% | 23.9% | 20.6% | 15.2% | 0.4% | 0.14% |
| Sep 2026 | 32.2% | 28.6% | 22% | 16.4% | 0.46% | 0.29% |
How has the Imperia and Philips comparison changed over the last 12 months?
3 findings
- Philips was ahead of Imperia in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Imperia’s share of searches among pasta maker brands in New Zealand moved from 0.21% to 0.29%, and its estimated monthly branded searches moved from 40 to 70.
- Across the 12 months ending September 2026, Philips’ share of searches among pasta maker brands in New Zealand moved from 23.7% to 22%, and its estimated monthly branded searches moved from 4.6K to 5.2K.
How did search popularity change for New Zealand pasta maker brands in September 2026?
2 changes
In September 2026, Philips gained share of searches among pasta maker brands in New Zealand, from 20.6% to 22%.
Estimated monthly branded searches for Imperia in New Zealand rose 75% over 12 measured months, from 40 to 70 in September 2026.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Imperia’s and Philips’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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