Front load washer brands in New Zealand:Which are most popular?
In September 2026, Fisher & Paykel was the most searched front load washer brand in New Zealand, accounting for 70.7% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, Bosch showed up in every answer. Bosch was recommended most often, coming first in three out of five responses.
Fisher & PaykelShare of searches 70.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
MieleShare of searches 10.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
ElectroluxShare of searches 9.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
BoschShare of searches 7.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
SamsungShare of searches 1.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
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Top front load washer brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Bosch appeared every time. Bosch was recommended most often, coming first in three out of five answers. LG was second, and Miele was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Bosch1st
LG2nd- Miele3rd
- Fisher & Paykel4th
- Samsung5th
- Electrolux6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fisher & Paykel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Miele4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- LG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Electrolux2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Samsung2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about front load washer brands
5 answers
Asked ChatGPT
“Which front load washer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best front load washer brands in New Zealand?”
Asked ChatGPT
“What's the best front load washer brand in New Zealand for a family laundry?”
Searched Google, AI Overview
“best front load washer”
Searched Google, AI Overview
“best washing machine nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which front load washer brands do people search for most?
This chart shows how often people search Google for each front load washer brand by name. Each line represents a brand's share of searches for all six front load washer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Fisher & Paykel, Miele, Electrolux, Bosch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher & Paykel | Miele | Electrolux | Bosch | Samsung | LG |
|---|---|---|---|---|---|---|
| Oct 2025 | 71.5% | 10.2% | 9% | 6.9% | 1.3% | 0.97% |
| Nov 2025 | 71.1% | 12.3% | 8.4% | 5.8% | 1.4% | 1% |
| Dec 2025 | 70.7% | 9.8% | 10.8% | 6% | 1.7% | 1% |
| Jan 2026 | 69.7% | 10% | 11% | 7% | 1.3% | 0.97% |
| Feb 2026 | 72% | 10.7% | 9.4% | 6% | 1.1% | 0.86% |
| Mar 2026 | 74.2% | 10.3% | 7.6% | 5.9% | 1.2% | 0.87% |
| Apr 2026 | 70.7% | 10.2% | 9.5% | 6.9% | 1.3% | 1.3% |
| May 2026 | 71.8% | 11% | 7.8% | 7.5% | 0.94% | 0.88% |
| Jun 2026 | 72.5% | 10.4% | 9.1% | 6.1% | 0.95% | 1.1% |
| Jul 2026 | 75.4% | 7.9% | 7.9% | 6.9% | 1.1% | 0.89% |
| Aug 2026 | 74.7% | 8.7% | 8% | 6.1% | 1.4% | 0.99% |
| Sep 2026 | 70.7% | 10.2% | 9.4% | 7.3% | 1.4% | 0.98% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 70.7% | 20.1K | -18.8% | -4 points | |
| 2, held 2nd | 10.2% | 2.9K | 0% | +1.5 points | |
| 3, held 3rd | 9.4% | 2.7K | +1.9% | +1.5 points | |
| 4, held 4th | 7.3% | 2.1K | +1.5% | +1.1 points | |
| 5, held 5th | 1.4% | 390 | -18.8% | -0.1 points | |
| 6, held 6th | 0.98% | 280 | -15.2% | 0 points |
70.7%
Held 1st. 20.1K estimated branded searches, -18.8% vs prior month. Share -4 points.
2.
Miele10.2%
Held 2nd. 2.9K estimated branded searches, 0% vs prior month. Share +1.5 points.
9.4%
Held 3rd. 2.7K estimated branded searches, +1.9% vs prior month. Share +1.5 points.
4.
Bosch7.3%
Held 4th. 2.1K estimated branded searches, +1.5% vs prior month. Share +1.1 points.
5.
Samsung1.4%
Held 5th. 390 estimated branded searches, -18.8% vs prior month. Share -0.1 points.
6.
LG0.98%
Held 6th. 280 estimated branded searches, -15.2% vs prior month. Share 0 points.
Which brand is most popular in search among front load washer brands in New Zealand?
6 brands
In September 2026, Fisher & Paykel was the most searched among front load washer brands in New Zealand, with an estimated 20.1K branded searches, 70.7% of all searches for the six we track. Miele is in 2nd place, 60.6 percentage points behind at 10.2%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Fisher & Paykel | 71.5% → 70.7% | 75.4%Jul 2026 | 69.7%Jan 2026 | 1st |
| Miele | 10.2% | 12.3%Nov 2025 | 7.9%Jul 2026 | 2nd |
| Electrolux | 9% → 9.4% | 11%Jan 2026 | 7.6%Mar 2026 | 3rd |
| Bosch | 6.9% → 7.3% | 7.5%May 2026 | 5.8%Nov 2025 | 4th |
| Samsung | 1.3% → 1.4% | 1.7%Dec 2025 | 0.94%May 2026 | 5th |
| LG | 0.97% → 0.98% | 1.3%Apr 2026 | 0.86%Feb 2026 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among front load washer brands in New Zealand decreased from 71.5% to 70.7%.
- Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among front load washer brands in New Zealand peaked at 75.4% in July 2026 and was lowest at 69.7% in January 2026.
- Across the 12 months ending September 2026, Miele’s share of searches among front load washer brands in New Zealand peaked at 12.3% in November 2025 and was lowest at 7.9% in July 2026.
- Across the 12 months ending September 2026, Electrolux’s share of searches among front load washer brands in New Zealand peaked at 11% in January 2026 and was lowest at 7.6% in March 2026.
- Across the 12 months ending September 2026, Bosch’s share of searches among front load washer brands in New Zealand peaked at 7.5% in May 2026 and was lowest at 5.8% in November 2025.
- Across the 12 months ending September 2026, Miele, Electrolux, Bosch, Samsung and LG held steady: their share of searches among front load washer brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand front load washer brands in September 2026?
4 changes
In September 2026, Electrolux gained share of searches among front load washer brands in New Zealand, from 8% to 9.4%.
In September 2026, Miele gained share of searches among front load washer brands in New Zealand, from 8.7% to 10.2%.
In September 2026, Bosch gained share of searches among front load washer brands in New Zealand, from 6.1% to 7.3%.
In September 2026, Fisher & Paykel lost share of searches among front load washer brands in New Zealand, from 74.7% to 70.7%.
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