BISSELL vs Miele:Which is more popular?
In September 2026, BISSELL had more branded searches than Miele among vacuum cleaner brands in New Zealand. BISSELL had about 11,500 branded searches, while Miele had 5,700. BISSELL made up 13.9% of all vacuum cleaner brand searches we track, and Miele accounted for 6.9%. When we asked ChatGPT and Google AI Overviews about vacuum cleaner brands, BISSELL and Miele each appeared in three of the five answers. Miele was mentioned before BISSELL in every answer that named either.
Who do people search for more?
BISSELL, about 2 searches for every 1 for Miele
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Miele, named ahead of BISSELL in 3 of 3 answers
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Top vacuum cleaner brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, BISSELL and Miele were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Miele was listed before BISSELL in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Dyson5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Shark4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- BISSELL3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Miele3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bosch2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Electrolux1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dreame1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
iRobot1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Roborock0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about vacuum cleaner brands
5 answers
Asked ChatGPT
“Which vacuum cleaner brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best vacuum cleaner brands in New Zealand?”
Asked ChatGPT
“What's the best vacuum cleaner brand in New Zealand for a pet hair home?”
Searched Google, AI Overview
“robot vacuum nz”
Searched Google, AI Overview
“cordless vacuum cleaner”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is BISSELL or Miele more popular in search?
This chart shows how often people search Google for BISSELL and Miele by name. Each line represents a brand's share of searches for all nine vacuum cleaner brands we track, month by month, from searches in New Zealand.
Share of searches by month for BISSELL, Miele. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dyson | BISSELL | Shark | Miele | Electrolux | Dreame | Roborock | iRobot | Bosch |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.8% | 13.7% | 7.6% | 9.4% | 4.7% | 2.2% | 2.3% | 3.8% | 0.32% |
| Nov 2025 | 61% | 10.8% | 7.4% | 7.5% | 3.8% | 2.9% | 3.4% | 3% | 0.21% |
| Dec 2025 | 57.7% | 11.6% | 8.3% | 6.8% | 4.4% | 3.2% | 3.1% | 4.7% | 0.19% |
| Jan 2026 | 52% | 14.9% | 9.3% | 8.4% | 5.8% | 3.2% | 2.8% | 3.2% | 0.32% |
| Feb 2026 | 52.5% | 14.9% | 8.7% | 9% | 4.9% | 3.4% | 3% | 3.3% | 0.3% |
| Mar 2026 | 53.4% | 13.6% | 8.2% | 9.8% | 4.8% | 3.7% | 3% | 3.3% | 0.23% |
| Apr 2026 | 53.5% | 13.4% | 8.2% | 9% | 5% | 4% | 3.5% | 3.2% | 0.22% |
| May 2026 | 52.4% | 13.6% | 9% | 9.5% | 4.6% | 4.5% | 3.2% | 3.1% | 0.2% |
| Jun 2026 | 51.7% | 14.6% | 9% | 9.4% | 5% | 4.1% | 3.1% | 2.7% | 0.31% |
| Jul 2026 | 51.6% | 13.7% | 10.2% | 8.4% | 4.8% | 4.2% | 3.7% | 3.2% | 0.23% |
| Aug 2026 | 49% | 14.7% | 12.1% | 8.3% | 4.6% | 5.1% | 3.2% | 2.7% | 0.34% |
| Sep 2026 | 51.4% | 13.9% | 13.3% | 6.9% | 4.2% | 3.9% | 3.3% | 3% | 0.25% |
How has the BISSELL and Miele comparison changed over the last 12 months?
3 findings
- BISSELL was ahead of Miele in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BISSELL’s share of searches among vacuum cleaner brands in New Zealand moved from 13.7% to 13.9%, and its estimated monthly branded searches moved from 8.9K to 11.5K.
- Across the 12 months ending September 2026, Miele’s share of searches among vacuum cleaner brands in New Zealand moved from 9.4% to 6.9%, and its estimated monthly branded searches moved from 6.1K to 5.7K.
How did search popularity change for New Zealand vacuum cleaner brands in September 2026?
2 changes
In September 2026, Miele lost share of searches among vacuum cleaner brands in New Zealand, from 8.3% to 6.9%.
In September 2026, BISSELL lost share of searches among vacuum cleaner brands in New Zealand, from 14.7% to 13.9%.
How are branded searches counted?
14 search terms
Brandwave collects information about searches that people make online using BISSELL’s and Miele’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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