Brandwave

How popular isDyson?

In September 2026, people searched for Dyson by name about 53,100 times in New Zealand, an 18.8% increase from the previous year. These searches made up 80.9% of all New Zealand pet vacuum brand searches, placing Dyson first out of four brands. When we asked both ChatGPT and Google AI Overviews about pet vacuum brands, Dyson appeared in all answers and was the most recommended of the four.

Search and AI answers in September 2026

Dyson is the most searched of 4 competitors and the most recommended in AI answers.

  1. DysonShare of searches 80.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. BISSELLShare of searches 11.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. MieleShare of searches 6.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. SharkShare of searches 0.58%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
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Top pet vacuum brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dyson appeared in all five answers. Dyson is the most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dyson1st
  2. Shark2nd
  3. Miele3rd
  4. BISSELL4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dyson5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Shark5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BISSELL3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Miele3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pet vacuum brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which pet vacuum brands compete with Dyson?

Dyson against pet vacuum brands in New Zealand, by month

Share of searches by month for Dyson, BISSELL, Miele. The figures are in the table below the chart.

View monthly share of searches table
MonthDysonBISSELLMieleShark
Oct 202579.8%12.6%7.4%0.22%
Nov 202584.4%8.9%6.6%0.13%
Dec 202585%9.5%5.3%0.2%
Jan 202677.8%13.9%8%0.3%
Feb 202677%13.1%9.5%0.36%
Mar 202677%12.3%10.4%0.39%
Apr 202678%12.7%8.9%0.41%
May 202677.3%12.5%9.5%0.69%
Jun 202677.1%12.7%9.7%0.57%
Jul 202678.5%13.6%7.4%0.52%
Aug 202677.6%14.6%7.4%0.43%
Sep 202680.9%11.8%6.7%0.58%

  1. 1.Dyson

    80.9%

    Held 1st. 29.1K estimated branded searches, +16% vs prior month. Share +3.3 points.

  2. 2.BISSELL

    11.8%

    Held 2nd. 4.3K estimated branded searches, -9.6% vs prior month. Share -2.7 points.

  3. 3.Miele

    6.7%

    Held 3rd. 2.4K estimated branded searches, 0% vs prior month. Share -0.8 points.

  4. 4.Shark

    0.58%

    Held 4th. 210 estimated branded searches, +50% vs prior month. Share +0.2 points.

Compare popularity between Dyson and its closest rivals

Every comparison with Dyson

29 comparisons

How has branded search demand for Dyson changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Dyson in New Zealand rose from 44.7K to 53.1K.
  • Across the 12 months ending September 2026, Dyson’s share of searches among pet vacuum brands in New Zealand increased from 79.8% to 80.9%.
  • Across the 12 months ending September 2026, Dyson’s share of searches among pet vacuum brands in New Zealand peaked at 85% in December 2025 and was lowest at 77% in March 2026.

How did search popularity change for New Zealand pet vacuum brands in September 2026?

4 changes

  1. In September 2026, Dyson gained share of searches among pet vacuum brands in New Zealand, from 77.6% to 80.9%.

  2. In September 2026, BISSELL lost share of searches among pet vacuum brands in New Zealand, from 14.6% to 11.8%.

  3. In September 2026, Miele lost share of searches among pet vacuum brands in New Zealand, from 7.4% to 6.7%.

  4. Estimated monthly branded searches for Shark in New Zealand rose 200% over 12 measured months, from 70 to 210 in September 2026.

How are Dyson’s branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using Dyson’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • dyson
  • dyson air cleaner
  • dyson air wrap
  • dyson airwrap
  • dyson cool fan
  • dyson curling wand
  • dyson fan
  • dyson hair dryer
  • dyson hair styler
  • dyson stick vacuum
  • dyson straightener
  • dyson submarine
  • dyson supersonic
  • dyson vacuum
  • dyson vacuum cleaner
  • dyson wash g1

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How the Brand Demand Index is measured

Where does Dyson compete?

Dyson is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Vacuum cleaner brands1st of 951.4%Show ranking
Hair styling tool brands1st of 755.8%Show ranking
Handheld vacuum brands1st of 757.2%Show ranking
Cordless vacuum brands1st of 858.6%Show ranking
Portable heater brands1st of 665.9%Show ranking
Standing fan brands1st of 571.7%Show ranking
Stick vacuum brands1st of 872.6%Show ranking
Pet vacuum brands1st of 480.9%Shown above
Hair brush brands1st of 877.7%Show ranking
Bagless canister vacuum brands1st of 479.3%Show ranking
Mini vacuum brands1st of 386.7%Show ranking
Mop vacuum brands2nd of 36.7%Show ranking
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