Brandwave

How popular isDyson?

In September 2026, people searched for Dyson by name about 53,100 times in New Zealand, an 18.8% increase from the previous year. These searches made up 79.3% of all New Zealand bagless canister vacuum brand searches, placing Dyson first out of four brands. When we asked both ChatGPT and Google AI Overviews about bagless canister vacuum brands, Dyson appeared in three of the five answers and was the third most recommended of the four.

Search and AI answers in September 2026

Dyson is the most searched of 4 competitors and the third most recommended in AI answers.

  1. DysonShare of searches 79.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. BISSELLShare of searches 12.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. MieleShare of searches 8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. SharkShare of searches 0.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top bagless canister vacuum brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dyson was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Dyson is the third most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Miele1st
  2. BISSELL2nd
  3. Dyson3rd
  4. Shark–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Miele5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BISSELL4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dyson3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shark0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bagless canister vacuum brands

5 answers

  • Asked ChatGPT

    “Which bagless canister vacuum brand should I buy in New Zealand?”

    1. 1Miele
    2. 2Dyson
    3. 3BISSELL

  • Asked ChatGPT

    “What are the best bagless canister vacuum brands in New Zealand?”

    1. 1Miele
    2. 2Dyson

  • Asked ChatGPT

    “What's the best bagless canister vacuum brand in New Zealand for hard floors?”

    1. 1Miele
    2. 2Dyson
    3. 3BISSELL

  • Searched Google, AI Overview

    “best bagless canister vacuum”

    1. 1Miele
    2. 2BISSELL

  • Searched Google, AI Overview

    “bagless vacuum nz”

    1. 1BISSELL
    2. 2Miele

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which bagless canister vacuum brands compete with Dyson?

Dyson against bagless canister vacuum brands in New Zealand, by month

Share of searches by month for Dyson, BISSELL, Miele. The figures are in the table below the chart.

View monthly share of searches table
MonthDysonBISSELLMieleShark
Oct 202578%12.8%9%0.22%
Nov 202583%9.1%7.8%0.13%
Dec 202584%9.7%6.1%0.2%
Jan 202676%14.2%9.5%0.31%
Feb 202674.6%13.3%11.7%0.37%
Mar 202675%12.5%12.1%0.4%
Apr 202675.9%12.9%10.8%0.41%
May 202674.8%12.6%11.9%0.69%
Jun 202675.2%12.9%11.4%0.57%
Jul 202676.9%13.9%8.8%0.53%
Aug 202676%14.8%8.8%0.44%
Sep 202679.3%12.2%8%0.6%

  1. 1.Dyson

    79.3%

    Held 1st. 27.8K estimated branded searches, +14.9% vs prior month. Share +3.3 points.

  2. 2.BISSELL

    12.2%

    Held 2nd. 4.3K estimated branded searches, -9.6% vs prior month. Share -2.6 points.

  3. 3.Miele

    8%

    Held 3rd. 2.8K estimated branded searches, 0% vs prior month. Share -0.8 points.

  4. 4.Shark

    0.6%

    Held 4th. 210 estimated branded searches, +50% vs prior month. Share +0.2 points.

Compare popularity between Dyson and its closest rivals

Every comparison with Dyson

29 comparisons

How has branded search demand for Dyson changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Dyson in New Zealand rose from 44.7K to 53.1K.
  • Across the 12 months ending September 2026, Dyson’s share of searches among bagless canister vacuum brands in New Zealand increased from 78% to 79.3%.
  • Across the 12 months ending September 2026, Dyson’s share of searches among bagless canister vacuum brands in New Zealand peaked at 84% in December 2025 and was lowest at 74.6% in February 2026.

How did search popularity change for New Zealand bagless canister vacuum brands in September 2026?

4 changes

  1. In September 2026, Dyson gained share of searches among bagless canister vacuum brands in New Zealand, from 76% to 79.3%.

  2. In September 2026, BISSELL lost share of searches among bagless canister vacuum brands in New Zealand, from 14.8% to 12.2%.

  3. In September 2026, Miele lost share of searches among bagless canister vacuum brands in New Zealand, from 8.8% to 8%.

  4. Estimated monthly branded searches for Shark in New Zealand rose 200% over 12 measured months, from 70 to 210 in September 2026.

How are Dyson’s branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using Dyson’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • dyson
  • dyson air cleaner
  • dyson air wrap
  • dyson airwrap
  • dyson cool fan
  • dyson curling wand
  • dyson fan
  • dyson hair dryer
  • dyson hair styler
  • dyson stick vacuum
  • dyson straightener
  • dyson submarine
  • dyson supersonic
  • dyson vacuum
  • dyson vacuum cleaner
  • dyson wash g1

Do you work for Dyson? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Dyson compete?

Dyson is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Vacuum cleaner brands1st of 951.4%Show ranking
Hair styling tool brands1st of 755.8%Show ranking
Handheld vacuum brands1st of 757.2%Show ranking
Cordless vacuum brands1st of 858.6%Show ranking
Portable heater brands1st of 665.9%Show ranking
Standing fan brands1st of 571.7%Show ranking
Stick vacuum brands1st of 872.6%Show ranking
Pet vacuum brands1st of 480.9%Show ranking
Hair brush brands1st of 877.7%Show ranking
Bagless canister vacuum brands1st of 479.3%Shown above
Mini vacuum brands1st of 386.7%Show ranking
Mop vacuum brands2nd of 36.7%Show ranking
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