Dyson vs VS Sassoon:Which is more popular by branded search in New Zealand?
In August 2026, Dyson had more branded searches than VS Sassoon among hair styling tool brands in New Zealand. Dyson was estimated to have 55.6K branded searches compared to VS Sassoon’s 600, and held a 63.9% Share of Search versus VS Sassoon’s 0.69%.
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Which is more popular in search, Dyson or VS Sassoon?
Compare the hair dryer, straightener and styler brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dyson, VS Sassoon. The figures are in the table below the chart.
View monthly share of search table
| Month | Dyson | ghd | Shark Beauty | Remington | BaByliss | VS Sassoon |
|---|---|---|---|---|---|---|
| Oct 2025 | 65.9% | 23% | 6.3% | 2.4% | 1.8% | 0.55% |
| Nov 2025 | 68.9% | 21% | 6.9% | 1.8% | 1.1% | 0.41% |
| Dec 2025 | 67.2% | 19.9% | 8.3% | 2.6% | 1.5% | 0.6% |
| Jan 2026 | 69.5% | 18.4% | 6.8% | 2.8% | 1.9% | 0.63% |
| Feb 2026 | 67.1% | 21.8% | 6% | 2.6% | 1.9% | 0.57% |
| Mar 2026 | 67.6% | 23.1% | 4.5% | 2.3% | 2% | 0.5% |
| Apr 2026 | 67.3% | 22.3% | 5.2% | 2.9% | 1.8% | 0.49% |
| May 2026 | 66.3% | 20.9% | 7.5% | 2.9% | 1.7% | 0.68% |
| Jun 2026 | 64% | 22.8% | 7.8% | 2.6% | 2.4% | 0.46% |
| Jul 2026 | 65% | 20.9% | 8.5% | 3% | 2.1% | 0.52% |
| Aug 2026 | 63.9% | 22.4% | 7.4% | 3.7% | 1.9% | 0.69% |
| Sep 2026 | — | — | — | — | — | — |
How has the Dyson and VS Sassoon comparison changed over the last 12 months?
3 findings
- Dyson was ahead of VS Sassoon in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dyson’s estimated Share of Search among hair styling tool brands in New Zealand moved from 65.9% to 63.9%, and its estimated monthly branded searches moved from 57K to 55.6K.
- Across the 11 months ending August 2026, VS Sassoon’s estimated Share of Search among hair styling tool brands in New Zealand moved from 0.55% to 0.69%, and its estimated monthly branded searches moved from 480 to 600.
How did search popularity change for New Zealand hair styling tool brands in August 2026?
2 changes
In August 2026, Dyson lost estimated Share of Search among hair styling tool brands in New Zealand, from 65% to 63.9%.
Estimated monthly branded searches for VS Sassoon in New Zealand rose 25% over 11 measured months, from 480 to 600 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Dyson’s and VS Sassoon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dyson
26 branded search terms
- dyson
- dyson 8
- dyson air cleaner
- dyson air filter
- dyson air wrap
- dyson airwrap
- dyson co nz
- dyson cool fan
- dyson curling wand
- dyson fan
- dyson hair dryer
- dyson hair styler
- dyson hot cool fan
- dyson near me
- dyson nz
- dyson online
- dyson purifier
- dyson robot vacuum
- dyson stick vacuum
- dyson straightener
- dyson supersonic
- dyson v10
- dyson v11
- dyson v15 detect
- dyson vacuum
- dyson vacuum cleaner
VS Sassoon
2 branded search terms
- vssassoon
- vssassoon co nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.