Dyson vs Samsung:Which is more popular?
In September 2026, Dyson had more branded searches than Samsung among cordless vacuum brands in New Zealand. Dyson had about 29,100 branded searches, while Samsung had 390. Dyson made up 58.6% of all cordless vacuum brand searches we track, and Samsung accounted for 0.79%. When we asked ChatGPT and Google AI Overviews about cordless vacuum brands, Dyson appeared in all five answers and Samsung in four. Dyson was mentioned before Samsung in every answer.
Who do people search for more?
Dyson, about 75 searches for every 1 for Samsung
Who does AI mention more?
Dyson, mentioned in every answer we collected
Who does AI recommend more?
Dyson, named ahead of Samsung in every answer
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Top cordless vacuum brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Dyson appeared in all five answers. Samsung was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Dyson was listed before Samsung in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Dyson5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Shark5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Samsung4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
LG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Miele2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BISSELL1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ryobi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Electrolux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cordless vacuum brands
5 answers
Asked ChatGPT
“Which cordless vacuum brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cordless vacuum brands in New Zealand?”
Asked ChatGPT
“What's the best cordless vacuum brand in New Zealand for quick home cleaning?”
Searched Google, AI Overview
“best cordless vacuum”
Searched Google, AI Overview
“best stick vacuum nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Dyson or Samsung more popular in search?
This chart shows how often people search Google for Dyson and Samsung by name. Each line represents a brand's share of searches for all eight cordless vacuum brands we track, month by month, from searches in New Zealand.
Share of searches by month for Dyson, Samsung. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dyson | Ryobi | BISSELL | Miele | Electrolux | Samsung | LG | Shark |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 58% | 21.1% | 9.1% | 6.5% | 3.6% | 0.87% | 0.63% | 0.16% |
| Nov 2025 | 64.3% | 19.1% | 6.8% | 5.9% | 2.7% | 0.67% | 0.5% | 0.1% |
| Dec 2025 | 62.4% | 21.5% | 7% | 4.4% | 3.3% | 0.77% | 0.47% | 0.14% |
| Jan 2026 | 53.1% | 24.7% | 9.5% | 6.3% | 4.6% | 0.88% | 0.64% | 0.2% |
| Feb 2026 | 52.4% | 24.9% | 8.9% | 7.8% | 4.3% | 0.86% | 0.65% | 0.24% |
| Mar 2026 | 52.7% | 25.2% | 8.4% | 8.1% | 3.7% | 0.96% | 0.71% | 0.27% |
| Apr 2026 | 54.1% | 23.4% | 8.8% | 7.4% | 4.1% | 1% | 0.95% | 0.28% |
| May 2026 | 57.1% | 19% | 9.2% | 8.8% | 3.9% | 0.78% | 0.73% | 0.51% |
| Jun 2026 | 56.7% | 19% | 9.3% | 8.3% | 4.6% | 0.78% | 0.91% | 0.42% |
| Jul 2026 | 59.7% | 17.3% | 10.3% | 6.5% | 4% | 0.91% | 0.77% | 0.4% |
| Aug 2026 | 56.9% | 20.4% | 10.7% | 6.3% | 3.6% | 1.1% | 0.75% | 0.32% |
| Sep 2026 | 58.6% | 22.1% | 8.6% | 5.6% | 3.3% | 0.79% | 0.56% | 0.42% |
How has the Dyson and Samsung comparison changed over the last 12 months?
3 findings
- Dyson was ahead of Samsung in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dyson’s share of searches among cordless vacuum brands in New Zealand moved from 58% to 58.6%, and its estimated monthly branded searches moved from 25.9K to 29.1K.
- Across the 12 months ending September 2026, Samsung’s share of searches among cordless vacuum brands in New Zealand moved from 0.87% to 0.79%, and its estimated monthly branded searches held steady at 390.
How did search popularity change for New Zealand cordless vacuum brands in September 2026?
1 change
In September 2026, Dyson gained share of searches among cordless vacuum brands in New Zealand, from 56.9% to 58.6%.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Dyson’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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