Dyson vs Miele:Which is more popular?
In September 2026, Dyson had more branded searches than Miele among pet vacuum brands in New Zealand. Dyson had about 29,100 branded searches, while Miele had 2,400. Dyson made up 80.9% of all pet vacuum brand searches we track, and Miele accounted for 6.7%. When we asked ChatGPT and Google AI Overviews about pet vacuum brands, Dyson appeared in all five answers and Miele in three. Dyson was mentioned before Miele in three out of four answers.
Who do people search for more?
Dyson, about 12 searches for every 1 for Miele
Who does AI mention more?
Dyson, mentioned in every answer we collected
Who does AI recommend more?
Dyson, named ahead of Miele in 3 of 4 answers
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Top pet vacuum brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Dyson appeared in all five answers. Miele was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Dyson was listed before Miele in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about pet vacuum brands
5 answers
Asked ChatGPT
“Which pet vacuum brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best pet vacuum brands in New Zealand?”
Asked ChatGPT
“What's the best pet vacuum brand in New Zealand for pet hair?”
Searched Google, AI Overview
“best pet vacuum”
Searched Google, AI Overview
“pet hair vacuum”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Dyson or Miele more popular in search?
This chart shows how often people search Google for Dyson and Miele by name. Each line represents a brand's share of searches for all four pet vacuum brands we track, month by month, from searches in New Zealand.
Share of searches by month for Dyson, Miele. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dyson | BISSELL | Miele | Shark |
|---|---|---|---|---|
| Oct 2025 | 79.8% | 12.6% | 7.4% | 0.22% |
| Nov 2025 | 84.4% | 8.9% | 6.6% | 0.13% |
| Dec 2025 | 85% | 9.5% | 5.3% | 0.2% |
| Jan 2026 | 77.8% | 13.9% | 8% | 0.3% |
| Feb 2026 | 77% | 13.1% | 9.5% | 0.36% |
| Mar 2026 | 77% | 12.3% | 10.4% | 0.39% |
| Apr 2026 | 78% | 12.7% | 8.9% | 0.41% |
| May 2026 | 77.3% | 12.5% | 9.5% | 0.69% |
| Jun 2026 | 77.1% | 12.7% | 9.7% | 0.57% |
| Jul 2026 | 78.5% | 13.6% | 7.4% | 0.52% |
| Aug 2026 | 77.6% | 14.6% | 7.4% | 0.43% |
| Sep 2026 | 80.9% | 11.8% | 6.7% | 0.58% |
How has the Dyson and Miele comparison changed over the last 12 months?
3 findings
- Dyson was ahead of Miele in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dyson’s share of searches among pet vacuum brands in New Zealand moved from 79.8% to 80.9%, and its estimated monthly branded searches moved from 25.9K to 29.1K.
- Across the 12 months ending September 2026, Miele’s share of searches among pet vacuum brands in New Zealand moved from 7.4% to 6.7%, and its estimated monthly branded searches held steady at 2.4K.
How did search popularity change for New Zealand pet vacuum brands in September 2026?
2 changes
In September 2026, Dyson gained share of searches among pet vacuum brands in New Zealand, from 77.6% to 80.9%.
In September 2026, Miele lost share of searches among pet vacuum brands in New Zealand, from 7.4% to 6.7%.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Dyson’s and Miele’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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