BISSELL vs Miele:Which is more popular?
In September 2026, BISSELL had more branded searches than Miele among bagless canister vacuum brands in New Zealand. BISSELL had about 4,260 branded searches, while Miele had 2,790. BISSELL made up 12.2% of all bagless canister vacuum brand searches we track, and Miele accounted for 8%. When we asked ChatGPT and Google AI Overviews about bagless canister vacuum brands, Miele appeared in all five answers and BISSELL in four. Miele was mentioned before BISSELL in four out of five answers.
Who do people search for more?
BISSELL, about 53% more searches than Miele
Who does AI mention more?
Miele, mentioned in every answer we collected
Who does AI recommend more?
Miele, named ahead of BISSELL in 4 of 5 answers
Follow BISSELL vs Miele and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top bagless canister vacuum brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Miele appeared in all five answers. BISSELL was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Miele was listed before BISSELL in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about bagless canister vacuum brands
5 answers
Asked ChatGPT
“Which bagless canister vacuum brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best bagless canister vacuum brands in New Zealand?”
Asked ChatGPT
“What's the best bagless canister vacuum brand in New Zealand for hard floors?”
Searched Google, AI Overview
“best bagless canister vacuum”
Searched Google, AI Overview
“bagless vacuum nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is BISSELL or Miele more popular in search?
This chart shows how often people search Google for BISSELL and Miele by name. Each line represents a brand's share of searches for all four bagless canister vacuum brands we track, month by month, from searches in New Zealand.
Share of searches by month for BISSELL, Miele. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dyson | BISSELL | Miele | Shark |
|---|---|---|---|---|
| Oct 2025 | 78% | 12.8% | 9% | 0.22% |
| Nov 2025 | 83% | 9.1% | 7.8% | 0.13% |
| Dec 2025 | 84% | 9.7% | 6.1% | 0.2% |
| Jan 2026 | 76% | 14.2% | 9.5% | 0.31% |
| Feb 2026 | 74.6% | 13.3% | 11.7% | 0.37% |
| Mar 2026 | 75% | 12.5% | 12.1% | 0.4% |
| Apr 2026 | 75.9% | 12.9% | 10.8% | 0.41% |
| May 2026 | 74.8% | 12.6% | 11.9% | 0.69% |
| Jun 2026 | 75.2% | 12.9% | 11.4% | 0.57% |
| Jul 2026 | 76.9% | 13.9% | 8.8% | 0.53% |
| Aug 2026 | 76% | 14.8% | 8.8% | 0.44% |
| Sep 2026 | 79.3% | 12.2% | 8% | 0.6% |
How has the BISSELL and Miele comparison changed over the last 12 months?
3 findings
- BISSELL was ahead of Miele in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BISSELL’s share of searches among bagless canister vacuum brands in New Zealand moved from 12.8% to 12.2%, and its estimated monthly branded searches moved from 4.1K to 4.3K.
- Across the 12 months ending September 2026, Miele’s share of searches among bagless canister vacuum brands in New Zealand moved from 9% to 8%, and its estimated monthly branded searches moved from 2.9K to 2.8K.
How did search popularity change for New Zealand bagless canister vacuum brands in September 2026?
2 changes
In September 2026, BISSELL lost share of searches among bagless canister vacuum brands in New Zealand, from 14.8% to 12.2%.
In September 2026, Miele lost share of searches among bagless canister vacuum brands in New Zealand, from 8.8% to 8%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using BISSELL’s and Miele’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among bagless canister vacuum brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.