Miele vs Shark:Which is more popular?
In September 2026, Miele had more branded searches than Shark among bagless canister vacuum brands in New Zealand. Miele had about 2,790 branded searches, while Shark had 210. Miele made up 8% of all bagless canister vacuum brand searches we track, and Shark accounted for 0.6%. When we asked ChatGPT and Google AI Overviews about bagless canister vacuum brands, Miele appeared in all five answers and Shark in none.
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Top bagless canister vacuum brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Miele appeared in all five answers. Shark did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about bagless canister vacuum brands
5 answers
Asked ChatGPT
“Which bagless canister vacuum brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best bagless canister vacuum brands in New Zealand?”
Asked ChatGPT
“What's the best bagless canister vacuum brand in New Zealand for hard floors?”
Searched Google, AI Overview
“best bagless canister vacuum”
Searched Google, AI Overview
“bagless vacuum nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Miele or Shark more popular in search?
This chart shows how often people search Google for Miele and Shark by name. Each line represents a brand's share of searches for all four bagless canister vacuum brands we track, month by month, from searches in New Zealand.
Share of searches by month for Miele, Shark. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dyson | BISSELL | Miele | Shark |
|---|---|---|---|---|
| Oct 2025 | 78% | 12.8% | 9% | 0.22% |
| Nov 2025 | 83% | 9.1% | 7.8% | 0.13% |
| Dec 2025 | 84% | 9.7% | 6.1% | 0.2% |
| Jan 2026 | 76% | 14.2% | 9.5% | 0.31% |
| Feb 2026 | 74.6% | 13.3% | 11.7% | 0.37% |
| Mar 2026 | 75% | 12.5% | 12.1% | 0.4% |
| Apr 2026 | 75.9% | 12.9% | 10.8% | 0.41% |
| May 2026 | 74.8% | 12.6% | 11.9% | 0.69% |
| Jun 2026 | 75.2% | 12.9% | 11.4% | 0.57% |
| Jul 2026 | 76.9% | 13.9% | 8.8% | 0.53% |
| Aug 2026 | 76% | 14.8% | 8.8% | 0.44% |
| Sep 2026 | 79.3% | 12.2% | 8% | 0.6% |
How has the Miele and Shark comparison changed over the last 12 months?
3 findings
- Miele was ahead of Shark in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Miele’s share of searches among bagless canister vacuum brands in New Zealand moved from 9% to 8%, and its estimated monthly branded searches moved from 2.9K to 2.8K.
- Across the 12 months ending September 2026, Shark’s share of searches among bagless canister vacuum brands in New Zealand moved from 0.22% to 0.6%, and its estimated monthly branded searches moved from 70 to 210.
How did search popularity change for New Zealand bagless canister vacuum brands in September 2026?
2 changes
In September 2026, Miele lost share of searches among bagless canister vacuum brands in New Zealand, from 8.8% to 8%.
Estimated monthly branded searches for Shark in New Zealand rose 200% over 12 measured months, from 70 to 210 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Miele’s and Shark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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