Brandwave

Fisher & Paykel vs Miele:Which is more popular?

In September 2026, Fisher & Paykel had more branded searches than Miele among induction oven brands in New Zealand. Fisher & Paykel had about 20,100 branded searches, while Miele had 390. Fisher & Paykel made up 69.4% of all induction oven brand searches we track, and Miele accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about induction oven brands, Fisher & Paykel appeared in four of the five answers and Miele in three. Miele was mentioned before Fisher & Paykel in three out of five answers.

Among induction oven brands in New Zealand in September 2026

Who do people search for more?

Fisher & Paykel, about 52 searches for every 1 for Miele

Fisher & Paykel 20.1K searchesMiele 390 searches

Who does AI mention more?

Fisher & Paykel, mentioned in 4 of 5 answers, Miele in 3

Fisher & Paykel in 4 of 5Miele in 3 of 5

Who does AI recommend more?

Miele, named ahead of Fisher & Paykel in 3 of 5 answers

Miele first in 3Fisher & Paykel first in 2

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Top induction oven brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fisher & Paykel was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Miele was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Miele was listed before Fisher & Paykel in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Fisher & Paykel2nd
  3. Miele3rd
  4. AEG4th
  5. KitchenAid–
  6. Samsung–
  7. LG–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fisher & Paykel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Miele3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AEG2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about induction oven brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Fisher & Paykel or Miele more popular in search?

This chart shows how often people search Google for Fisher & Paykel and Miele by name. Each line represents a brand's share of searches for all seven induction oven brands we track, month by month, from searches in New Zealand.

Fisher & Paykel and Miele among induction oven brands in New Zealand, by month

Share of searches by month for Fisher & Paykel, Miele. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelKitchenAidBoschMieleSamsungLGAEG
Oct 202569.7%22.3%3.7%1.3%1.3%0.94%0.71%
Nov 202564%29.6%2.9%1%1.2%0.93%0.36%
Dec 202559.3%34.5%2.7%0.94%1.4%0.85%0.41%
Jan 202666.9%26.1%3.3%1.1%1.3%0.93%0.46%
Feb 202671.1%22.2%3.2%1.1%1.1%0.85%0.39%
Mar 202673.6%18.9%3.9%1.2%1.2%0.86%0.42%
Apr 202669.5%21.4%4.7%1.3%1.3%1.2%0.57%
May 202673%19.4%4.2%1.2%0.96%0.9%0.42%
Jun 202673.6%18.8%3.8%1.2%0.96%1.1%0.51%
Jul 202675.5%17.4%3.8%0.87%1.1%0.9%0.46%
Aug 202673.9%19%3.3%0.95%1.4%0.98%0.42%
Sep 202669.4%22.5%3.8%1.3%1.3%0.97%0.59%

How has the Fisher & Paykel and Miele comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand induction oven brands in September 2026?

2 changes
  1. In September 2026, Fisher & Paykel lost share of searches among induction oven brands in New Zealand, from 73.9% to 69.4%.

  2. In September 2026, Miele rose from 6th to 4th among induction oven brands in New Zealand.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Fisher & Paykel’s and Miele’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fisher & Paykel

5 branded search terms

  • fisher & paykel
  • fisher and paykel
  • fisher paykel
  • fisher paykel dishdrawer
  • fisherpaykel

Miele

1 branded search term

  • miele oven

How the Brand Demand Index is measured

Other head-to-heads among induction oven brands

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