Brandwave

LG vs Miele:Which is more popular?

In September 2026, Miele had more branded searches than LG among induction oven brands in New Zealand. Miele had about 390 branded searches, while LG had 280. Miele made up 1.3% of all induction oven brand searches we track, and LG accounted for 0.97%. When we asked ChatGPT and Google AI Overviews about induction oven brands, Miele appeared in three of the five answers and LG in none.

Among induction oven brands in New Zealand in September 2026

Who do people search for more?

Miele, about 39% more searches than LG

Miele 390 searchesLG 280 searches

Who does AI mention more?

Miele, mentioned in 3 of 5 answers, LG in 0

Miele in 3 of 5LG in 0 of 5

Who does AI recommend more?

Miele, the only one of the two named

Miele first in 3LG never named

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Top induction oven brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Miele was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. LG did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Fisher & Paykel2nd
  3. Miele3rd
  4. AEG4th
  5. KitchenAid–
  6. Samsung–
  7. LG–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fisher & Paykel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Miele3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AEG2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about induction oven brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is LG or Miele more popular in search?

This chart shows how often people search Google for LG and Miele by name. Each line represents a brand's share of searches for all seven induction oven brands we track, month by month, from searches in New Zealand.

LG and Miele among induction oven brands in New Zealand, by month

Share of searches by month for Miele, LG. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelKitchenAidBoschMieleSamsungLGAEG
Oct 202569.7%22.3%3.7%1.3%1.3%0.94%0.71%
Nov 202564%29.6%2.9%1%1.2%0.93%0.36%
Dec 202559.3%34.5%2.7%0.94%1.4%0.85%0.41%
Jan 202666.9%26.1%3.3%1.1%1.3%0.93%0.46%
Feb 202671.1%22.2%3.2%1.1%1.1%0.85%0.39%
Mar 202673.6%18.9%3.9%1.2%1.2%0.86%0.42%
Apr 202669.5%21.4%4.7%1.3%1.3%1.2%0.57%
May 202673%19.4%4.2%1.2%0.96%0.9%0.42%
Jun 202673.6%18.8%3.8%1.2%0.96%1.1%0.51%
Jul 202675.5%17.4%3.8%0.87%1.1%0.9%0.46%
Aug 202673.9%19%3.3%0.95%1.4%0.98%0.42%
Sep 202669.4%22.5%3.8%1.3%1.3%0.97%0.59%

How has the LG and Miele comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: LG took it in July 2026, Miele took it in September 2026.
  • Across the 12 months ending September 2026, LG’s share of searches among induction oven brands in New Zealand moved from 0.94% to 0.97%, and its estimated monthly branded searches held steady at 280.
  • Across the 12 months ending September 2026, Miele’s share of searches among induction oven brands in New Zealand held steady at 1.3%, and its estimated monthly branded searches held steady at 390.

How did search popularity change for New Zealand induction oven brands in September 2026?

2 changes

  1. In September 2026, Miele rose from 6th to 4th among induction oven brands in New Zealand.

  2. In September 2026, LG fell from 5th to 6th among induction oven brands in New Zealand.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using LG’s and Miele’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

LG

2 branded search terms

  • lg ultragear
  • lg ultragear 27

Miele

1 branded search term

  • miele oven

How the Brand Demand Index is measured

Other head-to-heads among induction oven brands

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