Brandwave

How popular isElectrolux?

In September 2026, people searched for Electrolux by name about 5,470 times in New Zealand, a 7.5% increase from the previous year. These searches made up 9.3% of all New Zealand clothes dryer brand searches, placing Electrolux third out of seven brands. When we asked both ChatGPT and Google AI Overviews about clothes dryer brands, Electrolux appeared in one of the five answers and was the seventh most recommended of the seven.

Search and AI answers in September 2026

Electrolux is the third most searched of 7 competitors and the seventh most recommended in AI answers.

  1. Fisher & PaykelShare of searches 69.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. MieleShare of searches 10%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  3. ElectroluxShare of searches 9.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  4. HaierShare of searches 7.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. BoschShare of searches 1.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

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Top clothes dryer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Electrolux was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Electrolux is the seventh most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fisher & Paykel1st
  2. Haier2nd
  3. Bosch3rd
  4. LG4th
  5. Samsung5th
  6. Miele6th
  7. Electrolux7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fisher & Paykel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Haier4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LG3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Miele2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Electrolux1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about clothes dryer brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which clothes dryer brands compete with Electrolux?

Electrolux against clothes dryer brands in New Zealand, by month

Share of searches by month for Fisher & Paykel, Miele, Electrolux, Haier. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelMieleElectroluxHaierBoschSamsungLG
Oct 202569%9.9%8.7%8.8%1.3%1.3%0.93%
Nov 202568.8%11.9%8.2%7.6%1.1%1.3%1%
Dec 202568.7%9.5%10.5%7.9%0.89%1.6%0.99%
Jan 202667%9.6%10.6%9.3%1.3%1.3%0.93%
Feb 202669.8%10.3%9.1%7.7%1.1%1.1%0.83%
Mar 202672.9%10.1%7.4%6.4%1.1%1.1%0.85%
Apr 202667.8%9.8%9.1%8.9%1.9%1.3%1.2%
May 202670.3%10.8%7.7%7.7%1.7%0.92%0.87%
Jun 202669.6%10%8.7%7.7%2.1%0.91%1.1%
Jul 202673.6%7.7%7.8%7.2%1.9%1%0.87%
Aug 202672.2%8.4%7.7%7.5%1.7%1.4%0.96%
Sep 202669.8%10%9.3%7.2%1.4%1.4%0.97%

  1. 1.Fisher & Paykel

    69.8%

    Held 1st. 20.1K estimated branded searches, -18.8% vs prior month. Share -2.5 points.

  2. 2.Miele

    10%

    Held 2nd. 2.9K estimated branded searches, 0% vs prior month. Share +1.6 points.

  3. 3.Electrolux

    9.3%

    Held 3rd. 2.7K estimated branded searches, +1.9% vs prior month. Share +1.6 points.

  4. 4.Haier

    7.2%

    Held 4th. 2.1K estimated branded searches, -19.7% vs prior month. Share -0.3 points.

  5. 5.Bosch

    1.4%

    Held 5th. 390 estimated branded searches, -33.9% vs prior month. Share -0.4 points.

  6. 6.Samsung

    1.4%

    Held 6th. 390 estimated branded searches, -18.8% vs prior month. Share 0 points.

  7. 7.LG

    0.97%

    Held 7th. 280 estimated branded searches, -15.2% vs prior month. Share 0 points.

Compare popularity between Electrolux and its closest rivals

Every comparison with Electrolux

22 comparisons

How has branded search demand for Electrolux changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Electrolux in New Zealand rose from 5.1K to 5.5K.
  • Across the 12 months ending September 2026, Electrolux’s share of searches among clothes dryer brands in New Zealand increased from 8.7% to 9.3%.
  • Across the 12 months ending September 2026, Electrolux’s share of searches among clothes dryer brands in New Zealand peaked at 10.6% in January 2026 and was lowest at 7.4% in March 2026.
  • Across the 12 months ending September 2026, Electrolux rose from 4th to 3rd among clothes dryer brands in New Zealand.

How did search popularity change for New Zealand clothes dryer brands in September 2026?

5 changes

  1. In September 2026, Electrolux gained share of searches among clothes dryer brands in New Zealand, from 7.7% to 9.3%.

  2. In September 2026, Miele gained share of searches among clothes dryer brands in New Zealand, from 8.4% to 10%.

  3. In September 2026, Fisher & Paykel lost share of searches among clothes dryer brands in New Zealand, from 72.2% to 69.8%.

  4. Bosch’s share of searches among clothes dryer brands in New Zealand has lost ground for 3 months in a row, from 2.1% to 1.4% in September 2026.

  5. Estimated monthly branded searches for Haier in New Zealand fell 21.5% over 12 measured months, from 2.6K to 2.1K in September 2026.

How are Electrolux’s branded searches counted?

20 search terms

Brandwave collects information about searches that people make online using Electrolux’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • electrolux
  • electrolux appliances
  • electrolux cooktop
  • electrolux dishwasher
  • electrolux dryer
  • electrolux ergorapido
  • electrolux fridge
  • electrolux induction
  • electrolux micro oven
  • electrolux oven
  • electrolux powerforce
  • electrolux rangehood
  • electrolux robot vacuum
  • electrolux silent performer
  • electrolux stick vacuum
  • electrolux ultrasilencer
  • electrolux vacuum
  • electrolux wall oven
  • electrolux washing
  • s bag electrolux

Do you work for Electrolux? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Electrolux compete?

Electrolux is ranked in 14 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Vacuum cleaner brands5th of 94.2%Show ranking
Home appliance brands9th of 114.5%Show ranking
Cordless vacuum brands5th of 83.3%Show ranking
Induction cooktop brands4th of 86.3%Show ranking
Freestanding oven brands5th of 86.4%Show ranking
Stick vacuum brands4th of 86.7%Show ranking
Oven and cooktop brands4th of 77.3%Show ranking
Gas cooktop brands4th of 97.9%Show ranking
Double wall oven brands4th of 88.1%Show ranking
Washing machine brands3rd of 68.9%Show ranking
Clothes dryer brands3rd of 79.3%Shown above
Front load washer brands3rd of 69.4%Show ranking
Integrated dishwasher brands2nd of 710.4%Show ranking
Washer and dryer brands2nd of 510.5%Show ranking
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