Bosch vs Electrolux:Which is more popular?
In September 2026, Electrolux had more branded searches than Bosch among clothes dryer brands in New Zealand. Electrolux had about 2,690 branded searches, while Bosch had 390. Electrolux made up 9.3% of all clothes dryer brand searches we track, and Bosch accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about clothes dryer brands, Bosch appeared in four of the five answers and Electrolux in one. Bosch was mentioned before Electrolux in three out of four answers that named either.
Who do people search for more?
Electrolux, about 7 searches for every 1 for Bosch
Who does AI mention more?
Bosch, mentioned in 4 of 5 answers, Electrolux in 1
Who does AI recommend more?
Bosch, named ahead of Electrolux in 3 of 4 answers
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Top clothes dryer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bosch was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Electrolux was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bosch was listed before Electrolux in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Fisher & Paykel1st
Haier2nd- Bosch3rd
LG4th
Samsung5th
Miele6th- Electrolux7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fisher & Paykel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Haier4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Samsung3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- LG3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Miele2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Electrolux1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about clothes dryer brands
5 answers
Asked ChatGPT
“Which clothes dryer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best clothes dryer brands in New Zealand?”
Asked ChatGPT
“What's the best clothes dryer brand in New Zealand for drying laundry?”
Searched Google, AI Overview
“dryer nz”
Searched Google, AI Overview
“heat pump dryer nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Bosch or Electrolux more popular in search?
This chart shows how often people search Google for Bosch and Electrolux by name. Each line represents a brand's share of searches for all seven clothes dryer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Electrolux, Bosch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher & Paykel | Miele | Electrolux | Haier | Bosch | Samsung | LG |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 69% | 9.9% | 8.7% | 8.8% | 1.3% | 1.3% | 0.93% |
| Nov 2025 | 68.8% | 11.9% | 8.2% | 7.6% | 1.1% | 1.3% | 1% |
| Dec 2025 | 68.7% | 9.5% | 10.5% | 7.9% | 0.89% | 1.6% | 0.99% |
| Jan 2026 | 67% | 9.6% | 10.6% | 9.3% | 1.3% | 1.3% | 0.93% |
| Feb 2026 | 69.8% | 10.3% | 9.1% | 7.7% | 1.1% | 1.1% | 0.83% |
| Mar 2026 | 72.9% | 10.1% | 7.4% | 6.4% | 1.1% | 1.1% | 0.85% |
| Apr 2026 | 67.8% | 9.8% | 9.1% | 8.9% | 1.9% | 1.3% | 1.2% |
| May 2026 | 70.3% | 10.8% | 7.7% | 7.7% | 1.7% | 0.92% | 0.87% |
| Jun 2026 | 69.6% | 10% | 8.7% | 7.7% | 2.1% | 0.91% | 1.1% |
| Jul 2026 | 73.6% | 7.7% | 7.8% | 7.2% | 1.9% | 1% | 0.87% |
| Aug 2026 | 72.2% | 8.4% | 7.7% | 7.5% | 1.7% | 1.4% | 0.96% |
| Sep 2026 | 69.8% | 10% | 9.3% | 7.2% | 1.4% | 1.4% | 0.97% |
How has the Bosch and Electrolux comparison changed over the last 12 months?
3 findings
- Electrolux was ahead of Bosch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bosch’s share of searches among clothes dryer brands in New Zealand moved from 1.3% to 1.4%, and its estimated monthly branded searches held steady at 390.
- Across the 12 months ending September 2026, Electrolux’s share of searches among clothes dryer brands in New Zealand moved from 8.7% to 9.3%, and its estimated monthly branded searches moved from 2.6K to 2.7K.
How did search popularity change for New Zealand clothes dryer brands in September 2026?
2 changes
In September 2026, Electrolux gained share of searches among clothes dryer brands in New Zealand, from 7.7% to 9.3%.
Bosch’s share of searches among clothes dryer brands in New Zealand has lost ground for 3 months in a row, from 2.1% to 1.4% in September 2026.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Bosch’s and Electrolux’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bosch
1 branded search term
- bosch clothes dryer
Electrolux
9 branded search terms
- electrolux
- electrolux appliances
- electrolux ergorapido
- electrolux induction
- electrolux powerforce
- electrolux silent performer
- electrolux ultrasilencer
- electrolux washing
- s bag electrolux
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