Brandwave

How popular isElectrolux?

In September 2026, people searched for Electrolux by name about 5,470 times in New Zealand, a 7.5% increase from the previous year. These searches made up 6.4% of all New Zealand freestanding oven brand searches, placing Electrolux fifth out of eight brands. When we asked both ChatGPT and Google AI Overviews about freestanding oven brands, Electrolux appeared in one of the five answers and was the sixth most recommended of the eight.

Search and AI answers in September 2026

Electrolux is the fifth most searched of 8 competitors and the sixth most recommended in AI answers.

  1. Fisher & PaykelShare of searches 48.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. SmegShare of searches 19.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. HaierShare of searches 13.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. MieleShare of searches 6.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. ElectroluxShare of searches 6.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th

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Top freestanding oven brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Electrolux was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Electrolux is the sixth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fisher & Paykel1st
  2. Bosch2nd
  3. Westinghouse3rd
  4. Smeg4th
  5. Beko5th
  6. Electrolux6th
  7. Haier–
  8. Miele–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Westinghouse5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fisher & Paykel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smeg2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Beko2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Electrolux1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Haier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Miele0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about freestanding oven brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which freestanding oven brands compete with Electrolux?

Electrolux against freestanding oven brands in New Zealand, by month

Share of searches by month for Fisher & Paykel, Smeg, Haier, Miele, Electrolux, Westinghouse. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelSmegHaierMieleElectroluxWestinghouseBekoBosch
Oct 202553.8%10%15.3%7.7%6.8%4.2%1.7%0.55%
Nov 202555.9%10.1%12.6%9.7%6.6%3.6%1.2%0.32%
Dec 202554.8%9.9%13.9%7.6%8.3%3.5%1.5%0.38%
Jan 202654.4%8.4%15.2%7.8%8.6%3.5%1.7%0.46%
Feb 202657.7%7.4%13.3%8.6%7.5%3.7%1.5%0.31%
Mar 202660.7%7.5%11.6%8.4%6.2%3.9%1.3%0.34%
Apr 202655.5%8.2%14.7%8%7.5%4.3%1.4%0.38%
May 202658.3%7.5%13.1%8.9%6.4%3.8%1.6%0.34%
Jun 202657.1%8.8%13.1%8.2%7.1%3.7%1.6%0.33%
Jul 202653.5%18.3%11.7%5.6%5.6%3.7%1.3%0.33%
Aug 202649%23.1%11.8%5.7%5.2%3.8%1%0.28%
Sep 202648.3%19.1%13.3%6.9%6.4%4.6%1%0.41%

  1. 1.Fisher & Paykel

    48.3%

    Held 1st. 20.1K estimated branded searches, -18.8% vs prior month. Share -0.8 points.

  2. 2.Smeg

    19.1%

    Held 2nd. 8K estimated branded searches, -31.9% vs prior month. Share -4 points.

  3. 3.Haier

    13.3%

    Held 3rd. 5.5K estimated branded searches, -7.4% vs prior month. Share +1.5 points.

  4. 4.Miele

    6.9%

    Held 4th. 2.9K estimated branded searches, 0% vs prior month. Share +1.2 points.

  5. 5.Electrolux

    6.4%

    Held 5th. 2.7K estimated branded searches, +1.9% vs prior month. Share +1.2 points.

  6. 6.Westinghouse

    4.6%

    Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share +0.8 points.

  7. 7.Beko

    1%

    Held 7th. 430 estimated branded searches, -17.3% vs prior month. Share 0 points.

  8. 8.Bosch

    0.41%

    Held 8th. 170 estimated branded searches, +21.4% vs prior month. Share +0.1 points.

Compare popularity between Electrolux and its closest rivals

Every comparison with Electrolux

22 comparisons

How has branded search demand for Electrolux changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Electrolux in New Zealand rose from 5.1K to 5.5K.
  • Across the 12 months ending September 2026, Electrolux’s share of searches among freestanding oven brands in New Zealand peaked at 8.6% in January 2026 and was lowest at 5.2% in August 2026.

How did search popularity change for New Zealand freestanding oven brands in September 2026?

6 changes

  1. In September 2026, Haier gained share of searches among freestanding oven brands in New Zealand, from 11.8% to 13.3%.

  2. In September 2026, Electrolux gained share of searches among freestanding oven brands in New Zealand, from 5.2% to 6.4%.

  3. In September 2026, Miele gained share of searches among freestanding oven brands in New Zealand, from 5.7% to 6.9%.

  4. In September 2026, Westinghouse gained share of searches among freestanding oven brands in New Zealand, from 3.8% to 4.6%.

  5. In September 2026, Smeg lost share of searches among freestanding oven brands in New Zealand, from 23.1% to 19.1%.

  6. In September 2026, Fisher & Paykel lost share of searches among freestanding oven brands in New Zealand, from 49% to 48.3%.

How are Electrolux’s branded searches counted?

20 search terms

Brandwave collects information about searches that people make online using Electrolux’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • electrolux
  • electrolux appliances
  • electrolux cooktop
  • electrolux dishwasher
  • electrolux dryer
  • electrolux ergorapido
  • electrolux fridge
  • electrolux induction
  • electrolux micro oven
  • electrolux oven
  • electrolux powerforce
  • electrolux rangehood
  • electrolux robot vacuum
  • electrolux silent performer
  • electrolux stick vacuum
  • electrolux ultrasilencer
  • electrolux vacuum
  • electrolux wall oven
  • electrolux washing
  • s bag electrolux

Do you work for Electrolux? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Electrolux compete?

Electrolux is ranked in 14 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Vacuum cleaner brands5th of 94.2%Show ranking
Home appliance brands9th of 114.5%Show ranking
Cordless vacuum brands5th of 83.3%Show ranking
Induction cooktop brands4th of 86.3%Show ranking
Freestanding oven brands5th of 86.4%Shown above
Stick vacuum brands4th of 86.7%Show ranking
Oven and cooktop brands4th of 77.3%Show ranking
Gas cooktop brands4th of 97.9%Show ranking
Double wall oven brands4th of 88.1%Show ranking
Washing machine brands3rd of 68.9%Show ranking
Clothes dryer brands3rd of 79.3%Show ranking
Front load washer brands3rd of 69.4%Show ranking
Integrated dishwasher brands2nd of 710.4%Show ranking
Washer and dryer brands2nd of 510.5%Show ranking
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