Electrolux vs Mitsubishi Electric:Which is more popular?
In September 2026, Electrolux had more branded searches than Mitsubishi Electric among home appliance brands in New Zealand. Electrolux had about 3,450 branded searches, while Mitsubishi Electric had 1,360. Electrolux made up 4.5% of all home appliance brand searches we track, and Mitsubishi Electric accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about home appliance brands, Mitsubishi Electric appeared in two of the five answers and Electrolux in none.
Who do people search for more?
Electrolux, about 3 searches for every 1 for Mitsubishi Electric
Who does AI mention more?
Mitsubishi Electric, mentioned in 2 of 5 answers, Electrolux in 0
Who does AI recommend more?
Mitsubishi Electric, the only one of the two named
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Top home appliance brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Mitsubishi Electric was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Electrolux did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Bosch1st
Fisher & Paykel2nd
LG3rd
Miele4th
Haier5th- Mitsubishi Electric6th
Westinghouse7th
Beko8th
Samsung9th- +1 more
- Electrolux–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fisher & Paykel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Miele4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- LG4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Haier3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mitsubishi Electric2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Samsung1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Westinghouse1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Beko1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Electrolux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about home appliance brands
5 answers
Asked ChatGPT
“Which home appliance brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best home appliance brands in New Zealand?”
Asked ChatGPT
“What's the best home appliance brand in New Zealand for everyday family cooking?”
Searched Google, AI Overview
“best home appliance brand”
Searched Google, AI Overview
“best fridge brand nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Electrolux or Mitsubishi Electric more popular in search?
This chart shows how often people search Google for Electrolux and Mitsubishi Electric by name. Each line represents a brand's share of searches for all 11 home appliance brands we track, month by month, from searches in New Zealand.
Share of searches by month for Electrolux, Mitsubishi Electric. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher & Paykel | Smeg | Haier | Bosch | Samsung | Westinghouse | Miele | LG | Electrolux | Beko | Mitsubishi Electric |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.6% | 8.5% | 15.4% | 10.5% | 9% | 6.3% | 6.4% | 5.6% | 4.7% | 3.3% | 1.7% |
| Nov 2025 | 31% | 8% | 14.2% | 9.8% | 8.6% | 5.8% | 7.6% | 5.3% | 4.6% | 3.2% | 1.8% |
| Dec 2025 | 29.1% | 8.5% | 15.6% | 10% | 8.8% | 5.9% | 6.3% | 5.3% | 5.5% | 3.3% | 1.7% |
| Jan 2026 | 28.2% | 7.5% | 16% | 10.2% | 8.6% | 6.1% | 6.3% | 6.1% | 5.6% | 3.7% | 1.8% |
| Feb 2026 | 30.3% | 6.8% | 14.5% | 9.7% | 8.3% | 5.6% | 6.7% | 7.6% | 4.9% | 3.4% | 2.3% |
| Mar 2026 | 31.6% | 6.3% | 12.9% | 9.4% | 8.1% | 5.8% | 6.5% | 9.6% | 4.2% | 3.1% | 2.4% |
| Apr 2026 | 27.8% | 7% | 15.2% | 10.1% | 8.8% | 6.5% | 6.5% | 7.1% | 5% | 3.3% | 2.7% |
| May 2026 | 30% | 6.5% | 13.9% | 11.3% | 8.2% | 5.9% | 7% | 7% | 4.6% | 3.4% | 2.2% |
| Jun 2026 | 29.8% | 7.3% | 13.8% | 9.8% | 8.5% | 5.9% | 6.5% | 7.9% | 4.8% | 3.3% | 2.3% |
| Jul 2026 | 30.2% | 13.8% | 12.8% | 10% | 6.6% | 5.5% | 5.1% | 5.5% | 4.4% | 3.1% | 2.9% |
| Aug 2026 | 27.5% | 17.3% | 12.7% | 8.8% | 8.1% | 5.6% | 5% | 6.1% | 3.9% | 2.9% | 2% |
| Sep 2026 | 26.4% | 14.5% | 14.1% | 10.3% | 7.8% | 6.5% | 6% | 4.9% | 4.5% | 3.4% | 1.8% |
How has the Electrolux and Mitsubishi Electric comparison changed over the last 12 months?
3 findings
- Electrolux was ahead of Mitsubishi Electric in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Electrolux’s share of searches among home appliance brands in New Zealand moved from 4.7% to 4.5%, and its estimated monthly branded searches moved from 3.4K to 3.5K.
- Across the 12 months ending September 2026, Mitsubishi Electric’s share of searches among home appliance brands in New Zealand moved from 1.7% to 1.8%, and its estimated monthly branded searches moved from 1.2K to 1.4K.
How did search popularity change for New Zealand home appliance brands in September 2026?
2 changes
In September 2026, Electrolux gained share of searches among home appliance brands in New Zealand, from 3.9% to 4.5%.
Estimated monthly branded searches for Mitsubishi Electric in New Zealand rose 13.3% over 12 measured months, from 1.2K to 1.4K in September 2026.
How are branded searches counted?
20 search terms
Brandwave collects information about searches that people make online using Electrolux’s and Mitsubishi Electric’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Electrolux
13 branded search terms
- electrolux
- electrolux appliances
- electrolux dishwasher
- electrolux dryer
- electrolux ergorapido
- electrolux fridge
- electrolux induction
- electrolux oven
- electrolux powerforce
- electrolux silent performer
- electrolux ultrasilencer
- electrolux washing
- s bag electrolux
Mitsubishi Electric
7 branded search terms
- mitsubishi electric
- mitsubishi electric ac
- mitsubishi electric fan
- mitsubishi electric hvac
- mitsubishi electric lossnay
- mitsubishi electric vehicle
- mitsubishielectric
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