Brandwave

Electrolux vs Samsung:Which is more popular?

In September 2026, Electrolux had more branded searches than Samsung among clothes dryer brands in New Zealand. Electrolux had about 2,690 branded searches, while Samsung had 390. Electrolux made up 9.3% of all clothes dryer brand searches we track, and Samsung accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about clothes dryer brands, Samsung appeared in three of the five answers and Electrolux in one. Samsung was mentioned before Electrolux in three out of four answers that named either.

Among clothes dryer brands in New Zealand in September 2026

Who do people search for more?

Electrolux, about 7 searches for every 1 for Samsung

Electrolux 2.7K searchesSamsung 390 searches

Who does AI mention more?

Samsung, mentioned in 3 of 5 answers, Electrolux in 1

Samsung in 3 of 5Electrolux in 1 of 5

Who does AI recommend more?

Samsung, named ahead of Electrolux in 3 of 4 answers

Samsung first in 3Electrolux first in 1

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Top clothes dryer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Samsung was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Electrolux was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Samsung was listed before Electrolux in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fisher & Paykel1st
  2. Haier2nd
  3. Bosch3rd
  4. LG4th
  5. Samsung5th
  6. Miele6th
  7. Electrolux7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fisher & Paykel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Haier4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LG3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Miele2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Electrolux1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about clothes dryer brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Electrolux or Samsung more popular in search?

This chart shows how often people search Google for Electrolux and Samsung by name. Each line represents a brand's share of searches for all seven clothes dryer brands we track, month by month, from searches in New Zealand.

Electrolux and Samsung among clothes dryer brands in New Zealand, by month

Share of searches by month for Electrolux, Samsung. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelMieleElectroluxHaierBoschSamsungLG
Oct 202568.9%9.9%8.7%8.8%1.5%1.3%0.93%
Nov 202568.7%11.9%8.1%7.6%1.3%1.3%1%
Dec 202568.6%9.5%10.4%7.9%1.1%1.6%0.99%
Jan 202666.8%9.6%10.6%9.3%1.5%1.3%0.93%
Feb 202669.5%10.3%9.1%7.7%1.5%1.1%0.83%
Mar 202672.7%10.1%7.4%6.4%1.4%1.1%0.85%
Apr 202667.6%9.8%9.1%8.8%2.2%1.3%1.2%
May 202670.1%10.7%7.7%7.7%2%0.92%0.86%
Jun 202669.5%9.9%8.7%7.7%2.2%0.91%1.1%
Jul 202673.5%7.7%7.7%7.2%2.1%1%0.87%
Aug 202672.1%8.4%7.7%7.5%1.9%1.4%0.96%
Sep 202669.6%10%9.3%7.2%1.6%1.3%0.97%

How has the Electrolux and Samsung comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand clothes dryer brands in September 2026?

1 change
  1. In September 2026, Electrolux gained share of searches among clothes dryer brands in New Zealand, from 7.7% to 9.3%.

How are branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Electrolux’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Electrolux

9 branded search terms

  • electrolux
  • electrolux appliances
  • electrolux ergorapido
  • electrolux induction
  • electrolux powerforce
  • electrolux silent performer
  • electrolux ultrasilencer
  • electrolux washing
  • s bag electrolux

Samsung

1 branded search term

  • samsung odyssey

How the Brand Demand Index is measured

Other head-to-heads among clothes dryer brands

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