Brandwave

Bosch vs LG:Which is more popular?

In September 2026, Bosch had more branded searches than LG among clothes dryer brands in New Zealand. Bosch had about 390 branded searches, while LG had 280. Bosch made up 1.4% of all clothes dryer brand searches we track, and LG accounted for 0.97%. When we asked ChatGPT and Google AI Overviews about clothes dryer brands, Bosch appeared in four of the five answers and LG in three. Bosch and LG were each mentioned first in two of the four answers that named either.

Among clothes dryer brands in New Zealand in September 2026

Who do people search for more?

Bosch, about 39% more searches than LG

Bosch 390 searchesLG 280 searches

Who does AI mention more?

Bosch, mentioned in 4 of 5 answers, LG in 3

Bosch in 4 of 5LG in 3 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Bosch first in 2LG first in 2

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Top clothes dryer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bosch was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. LG was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Bosch and LG were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fisher & Paykel1st
  2. Haier2nd
  3. Bosch3rd
  4. LG4th
  5. Samsung5th
  6. Miele6th
  7. Electrolux7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fisher & Paykel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Haier4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LG3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Miele2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Electrolux1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about clothes dryer brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Bosch or LG more popular in search?

This chart shows how often people search Google for Bosch and LG by name. Each line represents a brand's share of searches for all seven clothes dryer brands we track, month by month, from searches in New Zealand.

Bosch and LG among clothes dryer brands in New Zealand, by month

Share of searches by month for Bosch, LG. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelMieleElectroluxHaierBoschSamsungLG
Oct 202569%9.9%8.7%8.8%1.3%1.3%0.93%
Nov 202568.8%11.9%8.2%7.6%1.1%1.3%1%
Dec 202568.7%9.5%10.5%7.9%0.89%1.6%0.99%
Jan 202667%9.6%10.6%9.3%1.3%1.3%0.93%
Feb 202669.8%10.3%9.1%7.7%1.1%1.1%0.83%
Mar 202672.9%10.1%7.4%6.4%1.1%1.1%0.85%
Apr 202667.8%9.8%9.1%8.9%1.9%1.3%1.2%
May 202670.3%10.8%7.7%7.7%1.7%0.92%0.87%
Jun 202669.6%10%8.7%7.7%2.1%0.91%1.1%
Jul 202673.6%7.7%7.8%7.2%1.9%1%0.87%
Aug 202672.2%8.4%7.7%7.5%1.7%1.4%0.96%
Sep 202669.8%10%9.3%7.2%1.4%1.4%0.97%

How has the Bosch and LG comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: LG took it in December 2025, Bosch took it in January 2026.
  • Across the 12 months ending September 2026, Bosch’s share of searches among clothes dryer brands in New Zealand moved from 1.3% to 1.4%, and its estimated monthly branded searches held steady at 390.
  • Across the 12 months ending September 2026, LG’s share of searches among clothes dryer brands in New Zealand moved from 0.93% to 0.97%, and its estimated monthly branded searches held steady at 280.

How did search popularity change for New Zealand clothes dryer brands in September 2026?

1 change
  1. Bosch’s share of searches among clothes dryer brands in New Zealand has lost ground for 3 months in a row, from 2.1% to 1.4% in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Bosch’s and LG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bosch

1 branded search term

  • bosch clothes dryer

LG

2 branded search terms

  • lg ultragear
  • lg ultragear 27

How the Brand Demand Index is measured

Other head-to-heads among clothes dryer brands

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