Tool bag brands in New Zealand:Which are most popular?
In September 2026, Makita was the most searched tool bag brand in New Zealand, accounting for 49.5% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, ToughBuilt showed up in every answer. Veto Pro Pac was recommended most often, coming first in all three responses that gave a list.
MakitaShare of searches 49.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
DeWaltShare of searches 27.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
MilwaukeeShare of searches 16.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
ToughBuiltShare of searches 3.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd- Veto Pro PacShare of searches 3.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
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Top tool bag brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, ToughBuilt appeared every time. Veto Pro Pac was recommended most often, coming first in all three answers that gave a list. ToughBuilt was second, and Milwaukee was third. Bosch, which ranked sixth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Veto Pro Pac1st
- ToughBuilt2nd
- Milwaukee3rd
- DeWalt4th
- Makita5th
Bosch–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- ToughBuilt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Milwaukee4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Veto Pro Pac4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Makita3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- DeWalt3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tool bag brands
5 answers
Asked ChatGPT
“Which tool bag brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best tool bag brands in New Zealand?”
Asked ChatGPT
“What's the best tool bag brand in New Zealand for carrying hand tools?”
Searched Google, AI Overview
“tool bag nz”
Searched Google, AI Overview
“heavy duty tool bag”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which tool bag brands do people search for most?
This chart shows how often people search Google for each tool bag brand by name. Each line represents a brand's share of searches for all six tool bag brands we track, month by month, from searches in New Zealand.
Share of searches by month for Makita, DeWalt, Milwaukee, ToughBuilt, Veto Pro Pac. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | DeWalt | Milwaukee | ToughBuilt | Veto Pro Pac | Bosch |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.9% | 27.5% | 14.5% | 4.7% | 3.2% | 0.2% |
| Nov 2025 | 45.1% | 35.6% | 14.5% | 2.8% | 1.9% | 0.06% |
| Dec 2025 | 50.8% | 28.9% | 14.2% | 3.9% | 2.1% | 0.07% |
| Jan 2026 | 51.8% | 29% | 12.2% | 4.1% | 2.7% | 0.21% |
| Feb 2026 | 49.8% | 28.7% | 14.3% | 3.9% | 3.2% | 0.07% |
| Mar 2026 | 48.5% | 29.1% | 14.7% | 3.8% | 3.8% | 0.06% |
| Apr 2026 | 50.3% | 28.2% | 14.2% | 4% | 3.2% | 0.07% |
| May 2026 | 47.6% | 27.1% | 16.9% | 4.5% | 3.7% | 0.13% |
| Jun 2026 | 44.3% | 30.8% | 16.2% | 5.1% | 3.4% | 0.17% |
| Jul 2026 | 47.9% | 27.7% | 16.6% | 4.6% | 3.1% | 0.13% |
| Aug 2026 | 42.3% | 27.8% | 20.9% | 4.9% | 4% | 0.06% |
| Sep 2026 | 49.5% | 27.2% | 16.1% | 3.9% | 3.2% | 0.11% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.5% | 9.1K | +19.7% | +7.2 points | |
| 2, held 2nd | 27.2% | 5K | 0% | -0.6 points | |
| 3, held 3rd | 16.1% | 3K | -21.3% | -4.8 points | |
| 4, held 4th | 3.9% | 720 | -18.2% | -1 points | |
| 5, held 5th | 3.2% | 590 | -18.1% | -0.8 points | |
| 6, held 6th | 0.11% | 20 | +100% | +0.1 points |
1.
Makita49.5%
Held 1st. 9.1K estimated branded searches, +19.7% vs prior month. Share +7.2 points.
2.
DeWalt27.2%
Held 2nd. 5K estimated branded searches, 0% vs prior month. Share -0.6 points.
16.1%
Held 3rd. 3K estimated branded searches, -21.3% vs prior month. Share -4.8 points.
3.9%
Held 4th. 720 estimated branded searches, -18.2% vs prior month. Share -1 points.
3.2%
Held 5th. 590 estimated branded searches, -18.1% vs prior month. Share -0.8 points.
6.
Bosch0.11%
Held 6th. 20 estimated branded searches, +100% vs prior month. Share +0.1 points.
Which brand is most popular in search among tool bag brands in New Zealand?
6 brands
In September 2026, Makita was the most searched among tool bag brands in New Zealand, with an estimated 9.1K branded searches, 49.5% of all searches for the six we track. DeWalt is in 2nd place, 22.4 percentage points behind at 27.2%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Makita | 49.9% → 49.5% | 51.8%Jan 2026 | 42.3%Aug 2026 | 1st |
| DeWalt | 27.5% → 27.2% | 35.6%Nov 2025 | 27.1%May 2026 | 2nd |
| Milwaukee | 14.5% → 16.1% | 20.9%Aug 2026 | 12.2%Jan 2026 | 3rd |
| ToughBuilt | 4.7% → 3.9% | 5.1%Jun 2026 | 2.8%Nov 2025 | 4th |
| Veto Pro Pac | 3.2% | 4%Aug 2026 | 1.9%Nov 2025 | 5th |
| Bosch | 0.2% → 0.11% | 0.21%Jan 2026 | 0.06%Aug 2026 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Milwaukee’s share of searches among tool bag brands in New Zealand increased from 14.5% to 16.1%.
- Across the 12 months ending September 2026, ToughBuilt’s share of searches among tool bag brands in New Zealand decreased from 4.7% to 3.9%.
- Across the 12 months ending September 2026, Makita’s share of searches among tool bag brands in New Zealand peaked at 51.8% in January 2026 and was lowest at 42.3% in August 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among tool bag brands in New Zealand peaked at 35.6% in November 2025 and was lowest at 27.1% in May 2026.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among tool bag brands in New Zealand peaked at 20.9% in August 2026 and was lowest at 12.2% in January 2026.
- Across the 12 months ending September 2026, ToughBuilt’s share of searches among tool bag brands in New Zealand peaked at 5.1% in June 2026 and was lowest at 2.8% in November 2025.
- Across the 12 months ending September 2026, Veto Pro Pac’s share of searches among tool bag brands in New Zealand peaked at 4% in August 2026 and was lowest at 1.9% in November 2025.
- Across the 12 months ending September 2026, Makita, DeWalt, Veto Pro Pac and Bosch held steady: their share of searches among tool bag brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand tool bag brands in September 2026?
6 changes
In September 2026, Makita gained share of searches among tool bag brands in New Zealand, from 42.3% to 49.5%.
In September 2026, Milwaukee lost share of searches among tool bag brands in New Zealand, from 20.9% to 16.1%.
In September 2026, ToughBuilt lost share of searches among tool bag brands in New Zealand, from 4.9% to 3.9%.
In September 2026, Veto Pro Pac lost share of searches among tool bag brands in New Zealand, from 4% to 3.2%.
In September 2026, DeWalt lost share of searches among tool bag brands in New Zealand, from 27.8% to 27.2%.
Estimated monthly branded searches for Bosch in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in September 2026.
Compare popularity between leading brands
- Makita vs DeWalt: compare popularity
- Makita vs Milwaukee: compare popularity
- Makita vs ToughBuilt: compare popularity
- Makita vs Veto Pro Pac: compare popularity
- DeWalt vs Milwaukee: compare popularity
- DeWalt vs ToughBuilt: compare popularity
- DeWalt vs Veto Pro Pac: compare popularity
- Milwaukee vs ToughBuilt: compare popularity
- Milwaukee vs Veto Pro Pac: compare popularity
- ToughBuilt vs Veto Pro Pac: compare popularity
- Compare any of these brands
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