DeWalt vs ToughBuilt:Which is more popular?
In September 2026, DeWalt had more branded searches than ToughBuilt among tool belt brands in New Zealand. DeWalt had about 4,990 branded searches, while ToughBuilt had 720. DeWalt made up 26.6% of all tool belt brand searches we track, and ToughBuilt accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about tool belt brands, DeWalt and ToughBuilt each appeared in three of the five answers. ToughBuilt was mentioned before DeWalt in three out of four answers.
Who do people search for more?
DeWalt, about 7 searches for every 1 for ToughBuilt
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
ToughBuilt, named ahead of DeWalt in 3 of 4 answers
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Top tool belt brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, DeWalt was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. ToughBuilt was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. ToughBuilt was listed before DeWalt in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Occidental Leather4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- DeWalt3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ToughBuilt3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Makita2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Badger Tool Belts2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Buckaroo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Diamondback Toolbelts2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Milwaukee1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about tool belt brands
5 answers
Asked ChatGPT
“Which tool belt brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best tool belt brands in New Zealand?”
Asked ChatGPT
“What's the best tool belt brand in New Zealand for carrying tools on site?”
Searched Google, AI Overview
“best tool belt”
Searched Google, AI Overview
“heavy duty tool belt”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is DeWalt or ToughBuilt more popular in search?
This chart shows how often people search Google for DeWalt and ToughBuilt by name. Each line represents a brand's share of searches for all eight tool belt brands we track, month by month, from searches in New Zealand.
Share of searches by month for DeWalt, ToughBuilt. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | DeWalt | Milwaukee | ToughBuilt | Badger Tool Belts | Buckaroo | Occidental Leather | Diamondback Toolbelts |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 48.3% | 26.6% | 14% | 4.6% | 2.5% | 3.7% | 0.25% | 0.06% |
| Nov 2025 | 41.1% | 32.4% | 13.3% | 2.6% | 1.7% | 8.7% | 0.16% | 0.05% |
| Dec 2025 | 49.5% | 28.1% | 13.9% | 3.8% | 1.7% | 2.5% | 0.33% | 0.07% |
| Jan 2026 | 50.7% | 28.4% | 12% | 4% | 1.8% | 2.6% | 0.34% | 0.07% |
| Feb 2026 | 48.6% | 28.1% | 14% | 3.8% | 2.5% | 2.5% | 0.45% | 0.06% |
| Mar 2026 | 47.8% | 28.6% | 14.4% | 3.8% | 2.5% | 2.5% | 0.32% | 0.06% |
| Apr 2026 | 49.2% | 27.5% | 13.9% | 3.9% | 2.6% | 2.6% | 0.33% | 0.07% |
| May 2026 | 45.6% | 25.9% | 16.2% | 4.3% | 3.5% | 2.3% | 0.42% | 1.6% |
| Jun 2026 | 42.4% | 29.4% | 15.5% | 4.9% | 3.3% | 2.7% | 0.39% | 1.4% |
| Jul 2026 | 46.2% | 26.7% | 16% | 4.4% | 3% | 3% | 0.43% | 0.25% |
| Aug 2026 | 41.3% | 27.1% | 20.4% | 4.8% | 3.2% | 2.6% | 0.38% | 0.16% |
| Sep 2026 | 48.6% | 26.6% | 15.8% | 3.8% | 2.6% | 2.1% | 0.37% | 0.16% |
How has the DeWalt and ToughBuilt comparison changed over the last 12 months?
3 findings
- DeWalt was ahead of ToughBuilt in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among tool belt brands in New Zealand held steady at 26.6%, and its estimated monthly branded searches moved from 4.2K to 5K.
- Across the 12 months ending September 2026, ToughBuilt’s share of searches among tool belt brands in New Zealand moved from 4.6% to 3.8%, and its estimated monthly branded searches held steady at 720.
How did search popularity change for New Zealand tool belt brands in September 2026?
2 changes
In September 2026, ToughBuilt lost share of searches among tool belt brands in New Zealand, from 4.8% to 3.8%.
Estimated monthly branded searches for DeWalt in New Zealand rose 19.1% over 12 measured months, from 4.2K to 5K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using DeWalt’s and ToughBuilt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
DeWalt
2 branded search terms
- dewalt
- dewalt redemption
ToughBuilt
1 branded search term
- toughbuilt
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