Brandwave

How popular isMilwaukee?

In September 2026, people searched for Milwaukee by name about 10,000 times in New Zealand, a 39.7% increase from the previous year. These searches made up 16.1% of all New Zealand tool bag brand searches, placing Milwaukee third out of six brands. When we asked both ChatGPT and Google AI Overviews about tool bag brands, Milwaukee appeared in four of the five answers and was the third most recommended of the six.

Search and AI answers in September 2026

Milwaukee is the third most searched of 6 competitors and the third most recommended in AI answers.

  1. MakitaShare of searches 49.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  2. DeWaltShare of searches 27.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. MilwaukeeShare of searches 16.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. ToughBuiltShare of searches 3.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. Veto Pro PacShare of searches 3.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

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Top tool bag brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Milwaukee was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Milwaukee is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Veto Pro Pac1st
  2. ToughBuilt2nd
  3. Milwaukee3rd
  4. DeWalt4th
  5. Makita5th
  6. Bosch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ToughBuilt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Milwaukee4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Veto Pro Pac4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Makita3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tool bag brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which tool bag brands compete with Milwaukee?

Milwaukee against tool bag brands in New Zealand, by month

Share of searches by month for Makita, DeWalt, Milwaukee, ToughBuilt, Veto Pro Pac. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaDeWaltMilwaukeeToughBuiltVeto Pro PacBosch
Oct 202549.9%27.5%14.5%4.7%3.2%0.2%
Nov 202545.1%35.6%14.5%2.8%1.9%0.06%
Dec 202550.8%28.9%14.2%3.9%2.1%0.07%
Jan 202651.8%29%12.2%4.1%2.7%0.21%
Feb 202649.8%28.7%14.3%3.9%3.2%0.07%
Mar 202648.5%29.1%14.7%3.8%3.8%0.06%
Apr 202650.3%28.2%14.2%4%3.2%0.07%
May 202647.6%27.1%16.9%4.5%3.7%0.13%
Jun 202644.3%30.8%16.2%5.1%3.4%0.17%
Jul 202647.9%27.7%16.6%4.6%3.1%0.13%
Aug 202642.3%27.8%20.9%4.9%4%0.06%
Sep 202649.5%27.2%16.1%3.9%3.2%0.11%

  1. 1.Makita

    49.5%

    Held 1st. 9.1K estimated branded searches, +19.7% vs prior month. Share +7.2 points.

  2. 2.DeWalt

    27.2%

    Held 2nd. 5K estimated branded searches, 0% vs prior month. Share -0.6 points.

  3. 3.Milwaukee

    16.1%

    Held 3rd. 3K estimated branded searches, -21.3% vs prior month. Share -4.8 points.

  4. 4.ToughBuilt

    3.9%

    Held 4th. 720 estimated branded searches, -18.2% vs prior month. Share -1 points.

  5. 5.Veto Pro Pac

    3.2%

    Held 5th. 590 estimated branded searches, -18.1% vs prior month. Share -0.8 points.

  6. 6.Bosch

    0.11%

    Held 6th. 20 estimated branded searches, +100% vs prior month. Share +0.1 points.

Compare popularity between Milwaukee and its closest rivals

Every comparison with Milwaukee

53 comparisons

How has branded search demand for Milwaukee changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Milwaukee in New Zealand rose from 7.2K to 10K.
  • Across the 12 months ending September 2026, Milwaukee’s share of searches among tool bag brands in New Zealand increased from 14.5% to 16.1%.
  • Across the 12 months ending September 2026, Milwaukee’s share of searches among tool bag brands in New Zealand peaked at 20.9% in August 2026 and was lowest at 12.2% in January 2026.

How did search popularity change for New Zealand tool bag brands in September 2026?

6 changes

  1. In September 2026, Makita gained share of searches among tool bag brands in New Zealand, from 42.3% to 49.5%.

  2. In September 2026, Milwaukee lost share of searches among tool bag brands in New Zealand, from 20.9% to 16.1%.

  3. In September 2026, ToughBuilt lost share of searches among tool bag brands in New Zealand, from 4.9% to 3.9%.

  4. In September 2026, Veto Pro Pac lost share of searches among tool bag brands in New Zealand, from 4% to 3.2%.

  5. In September 2026, DeWalt lost share of searches among tool bag brands in New Zealand, from 27.8% to 27.2%.

  6. Estimated monthly branded searches for Bosch in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in September 2026.

How are Milwaukee’s branded searches counted?

23 search terms

Brandwave collects information about searches that people make online using Milwaukee’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • milwaukee battery
  • milwaukee battery charger
  • milwaukee compound miter saw
  • milwaukee drill
  • milwaukee grass trimmer
  • milwaukee leaf vacuum
  • milwaukee multi tool
  • milwaukee multitool
  • milwaukee pipe wrench
  • milwaukee plate compactor
  • milwaukee power washer
  • milwaukee push mower
  • milwaukee ratchet spanners
  • milwaukee tool
  • milwaukee tool bag
  • milwaukee tool box
  • milwaukee tool kit
  • milwaukee tool set
  • milwaukee tools blower
  • milwaukee tools chainsaw
  • milwaukee tools grinder
  • milwaukee tools packout
  • milwaukee tools radio

Do you work for Milwaukee? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Milwaukee compete?

Milwaukee is ranked in 86 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Power tool brands4th of 910.8%Show ranking
Cordless chainsaw brands6th of 65.9%Show ranking
Leaf blower brands6th of 75.9%Show ranking
Stone saw brands5th of 67.2%Show ranking
Cut off saw brands5th of 77.5%Show ranking
Air blower brands5th of 68.5%Show ranking
Grass trimmer brands8th of 80.03%Show ranking
Saw stand brands4th of 59.6%Show ranking
Skill saw brands4th of 49.6%Show ranking
Drop saw brands4th of 49.7%Show ranking
Orbital sander brands5th of 69.8%Show ranking
Palm sander brands4th of 610.4%Show ranking
Biscuit joiner brands5th of 610.7%Show ranking
Reciprocating saw brands5th of 65.9%Show ranking
Compound miter saw brands6th of 60%Show ranking
Cordless roofing nailer brands5th of 66.1%Show ranking
Cordless sander brands4th of 411.3%Show ranking
Power screwdriver brands4th of 511.3%Show ranking
Drywall sander brands5th of 711.4%Show ranking
Impact wrench brands4th of 511.4%Show ranking
Panel saw brands4th of 611.4%Show ranking
Hot glue gun brands4th of 711.4%Show ranking
Power washer brands7th of 80.2%Show ranking
Cordless angle grinder brands4th of 511.7%Show ranking
Staple gun brands4th of 611.9%Show ranking
Cordless screwdriver brands4th of 512%Show ranking
Brushless drill brands4th of 412%Show ranking
Cable stapler brands4th of 412%Show ranking
Combi drill brands4th of 412%Show ranking
Cordless grease gun brands4th of 412%Show ranking
Cordless stapler brands4th of 412%Show ranking
Drill driver brands4th of 412%Show ranking
Narrow crown stapler brands4th of 412%Show ranking
Chain mortiser brands4th of 512.3%Show ranking
SDS drill brands4th of 512.4%Show ranking
Power drill brands4th of 412.5%Show ranking
Tire inflator brands4th of 412.5%Show ranking
Cordless Sawzall brands4th of 512.5%Show ranking
Cordless chop saw brands3rd of 312.9%Show ranking
Portable band saw brands3rd of 312.9%Show ranking
Dust extractor brands4th of 813.4%Show ranking
Push mower brands8th of 80%Show ranking
Air nailer brands3rd of 814.3%Show ranking
Pipe cutter brands3rd of 714.8%Show ranking
Cable cutter brands3rd of 415.1%Show ranking
Laser level brands3rd of 515.4%Show ranking
SDS Max brands3rd of 515.6%Show ranking
Tool belt brands3rd of 815.8%Show ranking
Cordless planer brands3rd of 315.8%Show ranking
Tool bag brands3rd of 616.1%Shown above
Toolbox brands3rd of 616.1%Show ranking
Framing nail gun brands3rd of 616.3%Show ranking
Die grinder bits brands3rd of 516.3%Show ranking
Plate compactor brands7th of 80.06%Show ranking
Grinder blades brands3rd of 616.7%Show ranking
Variable speed grinder brands3rd of 316.7%Show ranking
Chasing machine brands3rd of 617%Show ranking
Cordless buffer brands3rd of 417%Show ranking
Caulking gun brands3rd of 617.2%Show ranking
Keyless chuck brands3rd of 617.3%Show ranking
Pop rivet gun brands3rd of 417.3%Show ranking
Roto hammer brands3rd of 417.3%Show ranking
Breaker hammer brands3rd of 417.3%Show ranking
Chipping hammer brands3rd of 417.3%Show ranking
Right angle drill brands3rd of 317.3%Show ranking
Leaf vacuum brands4th of 40.06%Show ranking
Power inverter brands3rd of 617.7%Show ranking
Car polisher brands3rd of 618.7%Show ranking
LED work light brands3rd of 419%Show ranking
PEX crimper brands3rd of 419%Show ranking
Rubber mallet brands2nd of 624.1%Show ranking
Countersink bit brands3rd of 526.1%Show ranking
Tool pouch brands2nd of 626.4%Show ranking
Aviation snips brands2nd of 627.3%Show ranking
PVC cutter brands2nd of 527.8%Show ranking
Cable stripper brands2nd of 328.6%Show ranking
Laser plumb bob brands2nd of 530.6%Show ranking
Green laser brands2nd of 330.9%Show ranking
Chalk box brands2nd of 532.3%Show ranking
Drill bits brands2nd of 435.2%Show ranking
Mini hacksaw brands2nd of 535.3%Show ranking
Spade bits brands2nd of 436.3%Show ranking
Heated gloves brands2nd of 437%Show ranking
Multi-tool brands3rd of 412.4%Show ranking
Pipe wrench brands3rd of 510.5%Show ranking
Ratchet spanners brands5th of 51.6%Show ranking
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