Brandwave

How popular isMilwaukee?

In September 2026, people searched for Milwaukee by name about 10,000 times in New Zealand, a 39.7% increase from the previous year. These searches made up 26.1% of all New Zealand countersink bit brand searches, placing Milwaukee third out of five brands. When we asked both ChatGPT and Google AI Overviews about countersink bit brands, Milwaukee appeared in one of the five answers and was the third most recommended of the five.

Search and AI answers in September 2026

Milwaukee is the third most searched of 5 competitors and the third most recommended in AI answers.

  1. DeWaltShare of searches 44.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. FestoolShare of searches 26.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  3. MilwaukeeShare of searches 26.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  4. Sutton ToolsShare of searches 3.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. TrendShare of searches 0.09%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
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Top countersink bit brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Milwaukee was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Milwaukee is the third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sutton Tools1st
  2. Trend2nd
  3. Milwaukee3rd
  4. Festool4th
  5. DeWalt–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sutton Tools4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Trend2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Festool1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about countersink bit brands

5 answers

  • Asked ChatGPT

    “Which countersink bit brand should I buy in New Zealand?”

    1. 1Sutton Tools
    2. 2Trend

  • Asked ChatGPT

    “What are the best countersink bit brands in New Zealand?”

    1. 1Sutton Tools
    2. 2Trend
    3. 3Festool

  • Asked ChatGPT

    “What's the best countersink bit brand in New Zealand for drilling clean holes?”

    1. 1Sutton Tools

  • Searched Google, AI Overview

    “countersink drill bit”

    1. Searched Google, AI Overview

      “drill bit set”

      1. 1Milwaukee
      2. 2Sutton Tools

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Which countersink bit brands compete with Milwaukee?

    Milwaukee against countersink bit brands in New Zealand, by month

    Share of searches by month for DeWalt, Festool, Milwaukee, Sutton Tools. The figures are in the table below the chart.

    View monthly share of searches table
    MonthDeWaltFestoolMilwaukeeSutton ToolsTrend
    Oct 202546.2%24.1%24.3%5.3%0.11%
    Nov 202555.6%18.1%22.7%3.6%0.09%
    Dec 202551.1%18.9%25.2%4.6%0.12%
    Jan 202652.8%20.8%22.3%4%0.13%
    Feb 202648.7%22.7%24.2%4.4%0%
    Mar 202647%24.2%23.7%5%0.1%
    Apr 202649.8%21.3%25.1%3.8%0.12%
    May 202644.5%22.8%27.8%4.9%0%
    Jun 202648.4%22.5%25.5%3.6%0.09%
    Jul 202644.3%25.1%26.5%4%0.1%
    Aug 202643.8%19.8%32.9%3.4%0.09%
    Sep 202644.1%26.3%26.1%3.4%0.09%

    1. 1.DeWalt

      44.1%

      Held 1st. 5K estimated branded searches, 0% vs prior month. Share +0.3 points.

    2. 2.Festool

      26.3%

      Moved from 3rd to 2nd. 3K estimated branded searches, +32.4% vs prior month. Share +6.6 points.

    3. 3.Milwaukee

      26.1%

      Moved from 2nd to 3rd. 3K estimated branded searches, -21.3% vs prior month. Share -6.9 points.

    4. 4.Sutton Tools

      3.4%

      Held 4th. 390 estimated branded searches, 0% vs prior month. Share 0 points.

    5. 5.Trend

      0.09%

      Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

    Compare popularity between Milwaukee and its closest rivals

    Every comparison with Milwaukee

    53 comparisons

    How has branded search demand for Milwaukee changed in New Zealand over the last 12 months?

    4 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Milwaukee in New Zealand rose from 7.2K to 10K.
    • Across the 12 months ending September 2026, Milwaukee’s share of searches among countersink bit brands in New Zealand increased from 24.3% to 26.1%.
    • Across the 12 months ending September 2026, Milwaukee’s share of searches among countersink bit brands in New Zealand peaked at 32.9% in August 2026 and was lowest at 22.3% in January 2026.
    • Across the 12 months ending September 2026, Milwaukee fell from 2nd to 3rd among countersink bit brands in New Zealand.

    How did search popularity change for New Zealand countersink bit brands in September 2026?

    4 changes

    1. In September 2026, Festool overtook Milwaukee to rank 2nd among countersink bit brands in New Zealand, with 26.3% of the searches.

    2. In September 2026, Milwaukee lost share of searches among countersink bit brands in New Zealand, from 32.9% to 26.1%.

    3. Estimated monthly branded searches for DeWalt in New Zealand rose 19.1% over 12 measured months, from 4.2K to 5K in September 2026.

    4. Estimated monthly branded searches for Sutton Tools in New Zealand fell 18.8% over 12 measured months, from 480 to 390 in September 2026.

    How are Milwaukee’s branded searches counted?

    23 search terms

    Brandwave collects information about searches that people make online using Milwaukee’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • milwaukee battery
    • milwaukee battery charger
    • milwaukee compound miter saw
    • milwaukee drill
    • milwaukee grass trimmer
    • milwaukee leaf vacuum
    • milwaukee multi tool
    • milwaukee multitool
    • milwaukee pipe wrench
    • milwaukee plate compactor
    • milwaukee power washer
    • milwaukee push mower
    • milwaukee ratchet spanners
    • milwaukee tool
    • milwaukee tool bag
    • milwaukee tool box
    • milwaukee tool kit
    • milwaukee tool set
    • milwaukee tools blower
    • milwaukee tools chainsaw
    • milwaukee tools grinder
    • milwaukee tools packout
    • milwaukee tools radio

    Do you work for Milwaukee? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does Milwaukee compete?

    Milwaukee is ranked in 86 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Power tool brands4th of 910.8%Show ranking
    Cordless chainsaw brands6th of 65.9%Show ranking
    Leaf blower brands6th of 75.9%Show ranking
    Stone saw brands5th of 67.2%Show ranking
    Cut off saw brands5th of 77.5%Show ranking
    Air blower brands5th of 68.5%Show ranking
    Grass trimmer brands8th of 80.03%Show ranking
    Saw stand brands4th of 59.6%Show ranking
    Skill saw brands4th of 49.6%Show ranking
    Drop saw brands4th of 49.7%Show ranking
    Orbital sander brands5th of 69.8%Show ranking
    Palm sander brands4th of 610.4%Show ranking
    Biscuit joiner brands5th of 610.7%Show ranking
    Reciprocating saw brands5th of 65.9%Show ranking
    Compound miter saw brands6th of 60%Show ranking
    Cordless roofing nailer brands5th of 66.1%Show ranking
    Cordless sander brands4th of 411.3%Show ranking
    Power screwdriver brands4th of 511.3%Show ranking
    Drywall sander brands5th of 711.4%Show ranking
    Impact wrench brands4th of 511.4%Show ranking
    Panel saw brands4th of 611.4%Show ranking
    Hot glue gun brands4th of 711.4%Show ranking
    Power washer brands7th of 80.2%Show ranking
    Cordless angle grinder brands4th of 511.7%Show ranking
    Staple gun brands4th of 611.9%Show ranking
    Cordless screwdriver brands4th of 512%Show ranking
    Brushless drill brands4th of 412%Show ranking
    Cable stapler brands4th of 412%Show ranking
    Combi drill brands4th of 412%Show ranking
    Cordless grease gun brands4th of 412%Show ranking
    Cordless stapler brands4th of 412%Show ranking
    Drill driver brands4th of 412%Show ranking
    Narrow crown stapler brands4th of 412%Show ranking
    Chain mortiser brands4th of 512.3%Show ranking
    SDS drill brands4th of 512.4%Show ranking
    Power drill brands4th of 412.5%Show ranking
    Tire inflator brands4th of 412.5%Show ranking
    Cordless Sawzall brands4th of 512.5%Show ranking
    Cordless chop saw brands3rd of 312.9%Show ranking
    Portable band saw brands3rd of 312.9%Show ranking
    Dust extractor brands4th of 813.4%Show ranking
    Push mower brands8th of 80%Show ranking
    Air nailer brands3rd of 814.3%Show ranking
    Pipe cutter brands3rd of 714.8%Show ranking
    Cable cutter brands3rd of 415.1%Show ranking
    Laser level brands3rd of 515.4%Show ranking
    SDS Max brands3rd of 515.6%Show ranking
    Tool belt brands3rd of 815.8%Show ranking
    Cordless planer brands3rd of 315.8%Show ranking
    Tool bag brands3rd of 616.1%Show ranking
    Toolbox brands3rd of 616.1%Show ranking
    Framing nail gun brands3rd of 616.3%Show ranking
    Die grinder bits brands3rd of 516.3%Show ranking
    Plate compactor brands7th of 80.06%Show ranking
    Grinder blades brands3rd of 616.7%Show ranking
    Variable speed grinder brands3rd of 316.7%Show ranking
    Chasing machine brands3rd of 617%Show ranking
    Cordless buffer brands3rd of 417%Show ranking
    Caulking gun brands3rd of 617.2%Show ranking
    Keyless chuck brands3rd of 617.3%Show ranking
    Pop rivet gun brands3rd of 417.3%Show ranking
    Roto hammer brands3rd of 417.3%Show ranking
    Breaker hammer brands3rd of 417.3%Show ranking
    Chipping hammer brands3rd of 417.3%Show ranking
    Right angle drill brands3rd of 317.3%Show ranking
    Leaf vacuum brands4th of 40.06%Show ranking
    Power inverter brands3rd of 617.7%Show ranking
    Car polisher brands3rd of 618.7%Show ranking
    LED work light brands3rd of 419%Show ranking
    PEX crimper brands3rd of 419%Show ranking
    Rubber mallet brands2nd of 624.1%Show ranking
    Countersink bit brands3rd of 526.1%Shown above
    Tool pouch brands2nd of 626.4%Show ranking
    Aviation snips brands2nd of 627.3%Show ranking
    PVC cutter brands2nd of 527.8%Show ranking
    Cable stripper brands2nd of 328.6%Show ranking
    Laser plumb bob brands2nd of 530.6%Show ranking
    Green laser brands2nd of 330.9%Show ranking
    Chalk box brands2nd of 532.3%Show ranking
    Drill bits brands2nd of 435.2%Show ranking
    Mini hacksaw brands2nd of 535.3%Show ranking
    Spade bits brands2nd of 436.3%Show ranking
    Heated gloves brands2nd of 437%Show ranking
    Multi-tool brands3rd of 412.4%Show ranking
    Pipe wrench brands3rd of 510.5%Show ranking
    Ratchet spanners brands5th of 51.6%Show ranking
    Creator with pink hair and a pink jacket

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