Tool pouch brands in New Zealand:Which are most popular?
In September 2026, DeWalt was the most searched tool pouch brand in New Zealand, accounting for 44.7% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, Milwaukee and ToughBuilt were mentioned most often, in four of the five answers. ToughBuilt was recommended most often, coming first in one out of five responses.
DeWaltShare of searches 44.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
MilwaukeeShare of searches 26.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
LeathermanShare of searches 14.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
ToughBuiltShare of searches 6.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st- Veto Pro PacShare of searches 5.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
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Top tool pouch brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Milwaukee and ToughBuilt were mentioned most often, in four of the five answers. ToughBuilt was recommended most often, coming first in one out of five answers. Veto Pro Pac was second, and Milwaukee and CLC tied for third. DeWalt, which ranked first in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- ToughBuilt1st
- Veto Pro Pac2nd
- Milwaukee3rd
- CLC3rd
- DeWalt–
- Leatherman–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Milwaukee4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ToughBuilt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Veto Pro Pac3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- CLC2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Leatherman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tool pouch brands
5 answers
Asked ChatGPT
“Which tool pouch brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best tool pouch brands in New Zealand?”
Asked ChatGPT
“What's the best tool pouch brand in New Zealand for small tool storage?”
Searched Google, AI Overview
“best tool pouch”
Searched Google, AI Overview
“heavy duty tool pouch”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which tool pouch brands do people search for most?
This chart shows how often people search Google for each tool pouch brand by name. Each line represents a brand's share of searches for all six tool pouch brands we track, month by month, from searches in New Zealand.
Share of searches by month for DeWalt, Milwaukee, Leatherman, ToughBuilt, Veto Pro Pac, CLC. The figures are in the table below the chart.
View monthly share of searches table
| Month | DeWalt | Milwaukee | Leatherman | ToughBuilt | Veto Pro Pac | CLC |
|---|---|---|---|---|---|---|
| Oct 2025 | 42.7% | 22.4% | 19.4% | 7.3% | 4.9% | 3.3% |
| Nov 2025 | 52.6% | 21.5% | 16.7% | 4.2% | 2.8% | 2.3% |
| Dec 2025 | 43.3% | 21.4% | 24.1% | 5.9% | 3.2% | 2.1% |
| Jan 2026 | 47.9% | 20.2% | 18.3% | 6.7% | 4.5% | 2.4% |
| Feb 2026 | 47.5% | 23.6% | 14.3% | 6.5% | 5.3% | 2.9% |
| Mar 2026 | 47% | 23.7% | 13.6% | 6.2% | 6.2% | 3.4% |
| Apr 2026 | 45.4% | 22.9% | 17.3% | 6.4% | 5.2% | 2.8% |
| May 2026 | 42.1% | 26.3% | 15.6% | 7% | 5.8% | 3.1% |
| Jun 2026 | 47.4% | 24.9% | 11.7% | 7.9% | 5.3% | 2.9% |
| Jul 2026 | 43.3% | 26% | 16% | 7.2% | 4.8% | 2.6% |
| Aug 2026 | 40.7% | 30.6% | 13.1% | 7.2% | 5.9% | 2.6% |
| Sep 2026 | 44.7% | 26.4% | 14.3% | 6.4% | 5.3% | 2.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.7% | 5K | 0% | +4 points | |
| 2, held 2nd | 26.4% | 3K | -21.3% | -4.2 points | |
| 3, held 3rd | 14.3% | 1.6K | 0% | +1.3 points | |
| 4, held 4th | 6.4% | 720 | -18.2% | -0.7 points | |
| 5, held 5th | 5.3% | 590 | -18.1% | -0.6 points | |
| 6, held 6th | 2.9% | 320 | 0% | +0.3 points |
1.
DeWalt44.7%
Held 1st. 5K estimated branded searches, 0% vs prior month. Share +4 points.
26.4%
Held 2nd. 3K estimated branded searches, -21.3% vs prior month. Share -4.2 points.
14.3%
Held 3rd. 1.6K estimated branded searches, 0% vs prior month. Share +1.3 points.
6.4%
Held 4th. 720 estimated branded searches, -18.2% vs prior month. Share -0.7 points.
5.3%
Held 5th. 590 estimated branded searches, -18.1% vs prior month. Share -0.6 points.
6.CLC
2.9%
Held 6th. 320 estimated branded searches, 0% vs prior month. Share +0.3 points.
Which brand is most popular in search among tool pouch brands in New Zealand?
6 brands
In September 2026, DeWalt was the most searched among tool pouch brands in New Zealand, with an estimated 5K branded searches, 44.7% of all searches for the six we track. Milwaukee is in 2nd place, 18.3 percentage points behind at 26.4%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| DeWalt | 42.7% → 44.7% | 52.6%Nov 2025 | 40.7%Aug 2026 | 1st |
| Milwaukee | 22.4% → 26.4% | 30.6%Aug 2026 | 20.2%Jan 2026 | 2nd |
| Leatherman | 19.4% → 14.3% | 24.1%Dec 2025 | 11.7%Jun 2026 | 3rd |
| ToughBuilt | 7.3% → 6.4% | 7.9%Jun 2026 | 4.2%Nov 2025 | 4th |
| Veto Pro Pac | 4.9% → 5.3% | 6.2%Mar 2026 | 2.8%Nov 2025 | 5th |
| CLC | 3.3% → 2.9% | 3.4%Mar 2026 | 2.1%Dec 2025 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, DeWalt’s share of searches among tool pouch brands in New Zealand increased from 42.7% to 44.7%.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among tool pouch brands in New Zealand increased from 22.4% to 26.4%.
- Across the 12 months ending September 2026, Leatherman’s share of searches among tool pouch brands in New Zealand decreased from 19.4% to 14.3%.
- Across the 12 months ending September 2026, ToughBuilt’s share of searches among tool pouch brands in New Zealand decreased from 7.3% to 6.4%.
- Across the 12 months ending September 2026, DeWalt’s share of searches among tool pouch brands in New Zealand peaked at 52.6% in November 2025 and was lowest at 40.7% in August 2026.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among tool pouch brands in New Zealand peaked at 30.6% in August 2026 and was lowest at 20.2% in January 2026.
- Across the 12 months ending September 2026, Leatherman’s share of searches among tool pouch brands in New Zealand peaked at 24.1% in December 2025 and was lowest at 11.7% in June 2026.
- Across the 12 months ending September 2026, ToughBuilt’s share of searches among tool pouch brands in New Zealand peaked at 7.9% in June 2026 and was lowest at 4.2% in November 2025.
- Across the 12 months ending September 2026, Veto Pro Pac’s share of searches among tool pouch brands in New Zealand peaked at 6.2% in March 2026 and was lowest at 2.8% in November 2025.
- Across the 12 months ending September 2026, CLC’s share of searches among tool pouch brands in New Zealand peaked at 3.4% in March 2026 and was lowest at 2.1% in December 2025.
- Across the 12 months ending September 2026, Veto Pro Pac and CLC held steady: their share of searches among tool pouch brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand tool pouch brands in September 2026?
5 changes
In September 2026, DeWalt gained share of searches among tool pouch brands in New Zealand, from 40.7% to 44.7%.
In September 2026, Leatherman gained share of searches among tool pouch brands in New Zealand, from 13.1% to 14.3%.
In September 2026, Milwaukee lost share of searches among tool pouch brands in New Zealand, from 30.6% to 26.4%.
In September 2026, ToughBuilt lost share of searches among tool pouch brands in New Zealand, from 7.2% to 6.4%.
In September 2026, Veto Pro Pac lost share of searches among tool pouch brands in New Zealand, from 5.9% to 5.3%.
Compare popularity between leading brands
- DeWalt vs Milwaukee: compare popularity
- DeWalt vs Leatherman: compare popularity
- DeWalt vs ToughBuilt: compare popularity
- DeWalt vs Veto Pro Pac: compare popularity
- Milwaukee vs Leatherman: compare popularity
- Milwaukee vs ToughBuilt: compare popularity
- Milwaukee vs Veto Pro Pac: compare popularity
- Leatherman vs ToughBuilt: compare popularity
- Leatherman vs Veto Pro Pac: compare popularity
- ToughBuilt vs Veto Pro Pac: compare popularity
- Compare any of these brands
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