DeWalt vs Leatherman:Which is more popular?
In September 2026, DeWalt had more branded searches than Leatherman among tool pouch brands in New Zealand. DeWalt had about 4,990 branded searches, while Leatherman had 1,600. DeWalt made up 44.7% of all tool pouch brand searches we track, and Leatherman accounted for 14.3%. When we asked ChatGPT and Google AI Overviews about tool pouch brands, neither DeWalt nor Leatherman appeared in any of the five answers.
Who do people search for more?
DeWalt, about 3 searches for every 1 for Leatherman
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
Follow DeWalt vs Leatherman and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top tool pouch brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither DeWalt nor Leatherman showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
ToughBuilt1st- Veto Pro Pac2nd
Milwaukee3rd- CLC3rd
- DeWalt–
Leatherman–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Milwaukee4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ToughBuilt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Veto Pro Pac3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- CLC2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Leatherman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tool pouch brands
5 answers
Asked ChatGPT
“Which tool pouch brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best tool pouch brands in New Zealand?”
Asked ChatGPT
“What's the best tool pouch brand in New Zealand for small tool storage?”
Searched Google, AI Overview
“best tool pouch”
Searched Google, AI Overview
“heavy duty tool pouch”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is DeWalt or Leatherman more popular in search?
This chart shows how often people search Google for DeWalt and Leatherman by name. Each line represents a brand's share of searches for all six tool pouch brands we track, month by month, from searches in New Zealand.
Share of searches by month for DeWalt, Leatherman. The figures are in the table below the chart.
View monthly share of searches table
| Month | DeWalt | Milwaukee | Leatherman | ToughBuilt | Veto Pro Pac | CLC |
|---|---|---|---|---|---|---|
| Oct 2025 | 42.7% | 22.4% | 19.4% | 7.3% | 4.9% | 3.3% |
| Nov 2025 | 52.6% | 21.5% | 16.7% | 4.2% | 2.8% | 2.3% |
| Dec 2025 | 43.3% | 21.4% | 24.1% | 5.9% | 3.2% | 2.1% |
| Jan 2026 | 47.9% | 20.2% | 18.3% | 6.7% | 4.5% | 2.4% |
| Feb 2026 | 47.5% | 23.6% | 14.3% | 6.5% | 5.3% | 2.9% |
| Mar 2026 | 47% | 23.7% | 13.6% | 6.2% | 6.2% | 3.4% |
| Apr 2026 | 45.4% | 22.9% | 17.3% | 6.4% | 5.2% | 2.8% |
| May 2026 | 42.1% | 26.3% | 15.6% | 7% | 5.8% | 3.1% |
| Jun 2026 | 47.4% | 24.9% | 11.7% | 7.9% | 5.3% | 2.9% |
| Jul 2026 | 43.3% | 26% | 16% | 7.2% | 4.8% | 2.6% |
| Aug 2026 | 40.7% | 30.6% | 13.1% | 7.2% | 5.9% | 2.6% |
| Sep 2026 | 44.7% | 26.4% | 14.3% | 6.4% | 5.3% | 2.9% |
How has the DeWalt and Leatherman comparison changed over the last 12 months?
3 findings
- DeWalt was ahead of Leatherman in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among tool pouch brands in New Zealand moved from 42.7% to 44.7%, and its estimated monthly branded searches moved from 4.2K to 5K.
- Across the 12 months ending September 2026, Leatherman’s share of searches among tool pouch brands in New Zealand moved from 19.4% to 14.3%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
How did search popularity change for New Zealand tool pouch brands in September 2026?
2 changes
In September 2026, DeWalt gained share of searches among tool pouch brands in New Zealand, from 40.7% to 44.7%.
In September 2026, Leatherman gained share of searches among tool pouch brands in New Zealand, from 13.1% to 14.3%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using DeWalt’s and Leatherman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
DeWalt
2 branded search terms
- dewalt
- dewalt redemption
Leatherman
1 branded search term
- leatherman
Other head-to-heads among tool pouch brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.