How popular isVeto Pro Pac?
In September 2026, people searched for Veto Pro Pac by name about 590 times in New Zealand, a 22.9% increase from the previous year. These searches made up 5.3% of all New Zealand tool pouch brand searches, placing Veto Pro Pac fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about tool pouch brands, Veto Pro Pac appeared in three of the five answers and was the second most recommended of the six.
Veto Pro Pac is the fifth most searched of 6 competitors and the second most recommended in AI answers.
DeWaltShare of searches 44.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
MilwaukeeShare of searches 26.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
LeathermanShare of searches 14.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
ToughBuiltShare of searches 6.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st- Veto Pro PacShare of searches 5.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
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Top tool pouch brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Veto Pro Pac was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Veto Pro Pac is the second most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- ToughBuilt1st
- Veto Pro Pac2nd
- Milwaukee3rd
- CLC3rd
- DeWalt–
- Leatherman–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Milwaukee4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ToughBuilt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Veto Pro Pac3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- CLC2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Leatherman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tool pouch brands
5 answers
Asked ChatGPT
“Which tool pouch brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best tool pouch brands in New Zealand?”
Asked ChatGPT
“What's the best tool pouch brand in New Zealand for small tool storage?”
Searched Google, AI Overview
“best tool pouch”
Searched Google, AI Overview
“heavy duty tool pouch”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which tool pouch brands compete with Veto Pro Pac?
Share of searches by month for DeWalt, Milwaukee, Leatherman, ToughBuilt, Veto Pro Pac, CLC. The figures are in the table below the chart.
View monthly share of searches table
| Month | DeWalt | Milwaukee | Leatherman | ToughBuilt | Veto Pro Pac | CLC |
|---|---|---|---|---|---|---|
| Oct 2025 | 42.7% | 22.4% | 19.4% | 7.3% | 4.9% | 3.3% |
| Nov 2025 | 52.6% | 21.5% | 16.7% | 4.2% | 2.8% | 2.3% |
| Dec 2025 | 43.3% | 21.4% | 24.1% | 5.9% | 3.2% | 2.1% |
| Jan 2026 | 47.9% | 20.2% | 18.3% | 6.7% | 4.5% | 2.4% |
| Feb 2026 | 47.5% | 23.6% | 14.3% | 6.5% | 5.3% | 2.9% |
| Mar 2026 | 47% | 23.7% | 13.6% | 6.2% | 6.2% | 3.4% |
| Apr 2026 | 45.4% | 22.9% | 17.3% | 6.4% | 5.2% | 2.8% |
| May 2026 | 42.1% | 26.3% | 15.6% | 7% | 5.8% | 3.1% |
| Jun 2026 | 47.4% | 24.9% | 11.7% | 7.9% | 5.3% | 2.9% |
| Jul 2026 | 43.3% | 26% | 16% | 7.2% | 4.8% | 2.6% |
| Aug 2026 | 40.7% | 30.6% | 13.1% | 7.2% | 5.9% | 2.6% |
| Sep 2026 | 44.7% | 26.4% | 14.3% | 6.4% | 5.3% | 2.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.7% | 5K | 0% | +4 points | |
| 2, held 2nd | 26.4% | 3K | -21.3% | -4.2 points | |
| 3, held 3rd | 14.3% | 1.6K | 0% | +1.3 points | |
| 4, held 4th | 6.4% | 720 | -18.2% | -0.7 points | |
| 5, held 5th | 5.3% | 590 | -18.1% | -0.6 points | |
| 6, held 6th | 2.9% | 320 | 0% | +0.3 points |
1.
DeWalt44.7%
Held 1st. 5K estimated branded searches, 0% vs prior month. Share +4 points.
26.4%
Held 2nd. 3K estimated branded searches, -21.3% vs prior month. Share -4.2 points.
14.3%
Held 3rd. 1.6K estimated branded searches, 0% vs prior month. Share +1.3 points.
6.4%
Held 4th. 720 estimated branded searches, -18.2% vs prior month. Share -0.7 points.
5.3%
Held 5th. 590 estimated branded searches, -18.1% vs prior month. Share -0.6 points.
6.CLC
2.9%
Held 6th. 320 estimated branded searches, 0% vs prior month. Share +0.3 points.
Compare popularity between Veto Pro Pac and its closest rivals
Every comparison with Veto Pro Pac
6 comparisons
How has branded search demand for Veto Pro Pac changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Veto Pro Pac in New Zealand rose from 480 to 590.
- Across the 12 months ending September 2026, Veto Pro Pac’s share of searches among tool pouch brands in New Zealand peaked at 6.2% in March 2026 and was lowest at 2.8% in November 2025.
How did search popularity change for New Zealand tool pouch brands in September 2026?
5 changes
In September 2026, DeWalt gained share of searches among tool pouch brands in New Zealand, from 40.7% to 44.7%.
In September 2026, Leatherman gained share of searches among tool pouch brands in New Zealand, from 13.1% to 14.3%.
In September 2026, Milwaukee lost share of searches among tool pouch brands in New Zealand, from 30.6% to 26.4%.
In September 2026, ToughBuilt lost share of searches among tool pouch brands in New Zealand, from 7.2% to 6.4%.
In September 2026, Veto Pro Pac lost share of searches among tool pouch brands in New Zealand, from 5.9% to 5.3%.
How are Veto Pro Pac’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Veto Pro Pac’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- veto pro pac
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Where does Veto Pro Pac compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Tool bag brands | 5th of 6 | 3.2% | Show ranking |
| Tool pouch brands | 5th of 6 | 5.3% | Shown above |
Is Veto Pro Pac your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.