CLC vs Veto Pro Pac:Which is more popular?
In September 2026, Veto Pro Pac had more branded searches than CLC among tool pouch brands in New Zealand. Veto Pro Pac had about 590 branded searches, while CLC had 320. Veto Pro Pac made up 5.3% of all tool pouch brand searches we track, and CLC accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about tool pouch brands, Veto Pro Pac appeared in three of the five answers and CLC in two. CLC and Veto Pro Pac were each mentioned first in two of the four answers that named either.
Who do people search for more?
Veto Pro Pac, about 84% more searches than CLC
Who does AI mention more?
Veto Pro Pac, mentioned in 3 of 5 answers, CLC in 2
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top tool pouch brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Veto Pro Pac was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. CLC was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. CLC and Veto Pro Pac were each listed first in two of the four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
ToughBuilt1st- Veto Pro Pac2nd
Milwaukee3rd- CLC3rd
DeWalt–
Leatherman–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Milwaukee4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ToughBuilt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Veto Pro Pac3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- CLC2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Leatherman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tool pouch brands
5 answers
Asked ChatGPT
“Which tool pouch brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best tool pouch brands in New Zealand?”
Asked ChatGPT
“What's the best tool pouch brand in New Zealand for small tool storage?”
Searched Google, AI Overview
“best tool pouch”
Searched Google, AI Overview
“heavy duty tool pouch”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is CLC or Veto Pro Pac more popular in search?
This chart shows how often people search Google for CLC and Veto Pro Pac by name. Each line represents a brand's share of searches for all six tool pouch brands we track, month by month, from searches in New Zealand.
Share of searches by month for Veto Pro Pac, CLC. The figures are in the table below the chart.
View monthly share of searches table
| Month | DeWalt | Milwaukee | Leatherman | ToughBuilt | Veto Pro Pac | CLC |
|---|---|---|---|---|---|---|
| Oct 2025 | 42.7% | 22.4% | 19.4% | 7.3% | 4.9% | 3.3% |
| Nov 2025 | 52.6% | 21.5% | 16.7% | 4.2% | 2.8% | 2.3% |
| Dec 2025 | 43.3% | 21.4% | 24.1% | 5.9% | 3.2% | 2.1% |
| Jan 2026 | 47.9% | 20.2% | 18.3% | 6.7% | 4.5% | 2.4% |
| Feb 2026 | 47.5% | 23.6% | 14.3% | 6.5% | 5.3% | 2.9% |
| Mar 2026 | 47% | 23.7% | 13.6% | 6.2% | 6.2% | 3.4% |
| Apr 2026 | 45.4% | 22.9% | 17.3% | 6.4% | 5.2% | 2.8% |
| May 2026 | 42.1% | 26.3% | 15.6% | 7% | 5.8% | 3.1% |
| Jun 2026 | 47.4% | 24.9% | 11.7% | 7.9% | 5.3% | 2.9% |
| Jul 2026 | 43.3% | 26% | 16% | 7.2% | 4.8% | 2.6% |
| Aug 2026 | 40.7% | 30.6% | 13.1% | 7.2% | 5.9% | 2.6% |
| Sep 2026 | 44.7% | 26.4% | 14.3% | 6.4% | 5.3% | 2.9% |
How has the CLC and Veto Pro Pac comparison changed over the last 12 months?
3 findings
- Veto Pro Pac was ahead of CLC in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, CLC’s share of searches among tool pouch brands in New Zealand moved from 3.3% to 2.9%, and its estimated monthly branded searches held steady at 320.
- Across the 12 months ending September 2026, Veto Pro Pac’s share of searches among tool pouch brands in New Zealand moved from 4.9% to 5.3%, and its estimated monthly branded searches moved from 480 to 590.
How did search popularity change for New Zealand tool pouch brands in September 2026?
1 change
In September 2026, Veto Pro Pac lost share of searches among tool pouch brands in New Zealand, from 5.9% to 5.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using CLC’s and Veto Pro Pac’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
CLC
1 branded search term
- clc
Veto Pro Pac
1 branded search term
- veto pro pac
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