Brandwave

How popular isCLC?

In September 2026, people searched for CLC by name about 320 times in New Zealand, about the same as the previous year. These searches made up 2.9% of all New Zealand tool pouch brand searches, placing CLC sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about tool pouch brands, CLC appeared in two of the five answers and was the joint third most recommended of the six.

Search and AI answers in September 2026

CLC is the sixth most searched of 6 competitors and the joint third most recommended in AI answers.

  1. DeWaltShare of searches 44.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. MilwaukeeShare of searches 26.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. LeathermanShare of searches 14.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. ToughBuiltShare of searches 6.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. CLCShare of searches 2.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd

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Top tool pouch brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, CLC was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. CLC is the joint third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ToughBuilt1st
  2. Veto Pro Pac2nd
  3. Milwaukee3rd
  4. CLC3rd
  5. DeWalt–
  6. Leatherman–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Milwaukee4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ToughBuilt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Veto Pro Pac3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CLC2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Leatherman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tool pouch brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which tool pouch brands compete with CLC?

CLC against tool pouch brands in New Zealand, by month

Share of searches by month for DeWalt, Milwaukee, Leatherman, ToughBuilt, Veto Pro Pac, CLC. The figures are in the table below the chart.

View monthly share of searches table
MonthDeWaltMilwaukeeLeathermanToughBuiltVeto Pro PacCLC
Oct 202542.7%22.4%19.4%7.3%4.9%3.3%
Nov 202552.6%21.5%16.7%4.2%2.8%2.3%
Dec 202543.3%21.4%24.1%5.9%3.2%2.1%
Jan 202647.9%20.2%18.3%6.7%4.5%2.4%
Feb 202647.5%23.6%14.3%6.5%5.3%2.9%
Mar 202647%23.7%13.6%6.2%6.2%3.4%
Apr 202645.4%22.9%17.3%6.4%5.2%2.8%
May 202642.1%26.3%15.6%7%5.8%3.1%
Jun 202647.4%24.9%11.7%7.9%5.3%2.9%
Jul 202643.3%26%16%7.2%4.8%2.6%
Aug 202640.7%30.6%13.1%7.2%5.9%2.6%
Sep 202644.7%26.4%14.3%6.4%5.3%2.9%

  1. 1.DeWalt

    44.7%

    Held 1st. 5K estimated branded searches, 0% vs prior month. Share +4 points.

  2. 2.Milwaukee

    26.4%

    Held 2nd. 3K estimated branded searches, -21.3% vs prior month. Share -4.2 points.

  3. 3.Leatherman

    14.3%

    Held 3rd. 1.6K estimated branded searches, 0% vs prior month. Share +1.3 points.

  4. 4.ToughBuilt

    6.4%

    Held 4th. 720 estimated branded searches, -18.2% vs prior month. Share -0.7 points.

  5. 5.Veto Pro Pac

    5.3%

    Held 5th. 590 estimated branded searches, -18.1% vs prior month. Share -0.6 points.

  6. 6.CLC

    2.9%

    Held 6th. 320 estimated branded searches, 0% vs prior month. Share +0.3 points.

Compare popularity between CLC and its closest rivals

Every comparison with CLC

5 comparisons

How has branded search demand for CLC changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for CLC in New Zealand held steady at 320.
  • Across the 12 months ending September 2026, CLC’s share of searches among tool pouch brands in New Zealand peaked at 3.4% in March 2026 and was lowest at 2.1% in December 2025.

How did search popularity change for New Zealand tool pouch brands in September 2026?

5 changes

  1. In September 2026, DeWalt gained share of searches among tool pouch brands in New Zealand, from 40.7% to 44.7%.

  2. In September 2026, Leatherman gained share of searches among tool pouch brands in New Zealand, from 13.1% to 14.3%.

  3. In September 2026, Milwaukee lost share of searches among tool pouch brands in New Zealand, from 30.6% to 26.4%.

  4. In September 2026, ToughBuilt lost share of searches among tool pouch brands in New Zealand, from 7.2% to 6.4%.

  5. In September 2026, Veto Pro Pac lost share of searches among tool pouch brands in New Zealand, from 5.9% to 5.3%.

How are CLC’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using CLC’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • clc

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How the Brand Demand Index is measured

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