CLC vs ToughBuilt:Which is more popular?
In September 2026, ToughBuilt had more branded searches than CLC among tool pouch brands in New Zealand. ToughBuilt had about 720 branded searches, while CLC had 320. ToughBuilt made up 6.4% of all tool pouch brand searches we track, and CLC accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about tool pouch brands, ToughBuilt appeared in four of the five answers and CLC in two. CLC and ToughBuilt were each mentioned first in two of the four answers that named either.
Who do people search for more?
ToughBuilt, about 2 searches for every 1 for CLC
Who does AI mention more?
ToughBuilt, mentioned in 4 of 5 answers, CLC in 2
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top tool pouch brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ToughBuilt was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. CLC was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. CLC and ToughBuilt were each listed first in two of the four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- ToughBuilt1st
- Veto Pro Pac2nd
Milwaukee3rd- CLC3rd
DeWalt–
Leatherman–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Milwaukee4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ToughBuilt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Veto Pro Pac3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- CLC2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Leatherman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tool pouch brands
5 answers
Asked ChatGPT
“Which tool pouch brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best tool pouch brands in New Zealand?”
Asked ChatGPT
“What's the best tool pouch brand in New Zealand for small tool storage?”
Searched Google, AI Overview
“best tool pouch”
Searched Google, AI Overview
“heavy duty tool pouch”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is CLC or ToughBuilt more popular in search?
This chart shows how often people search Google for CLC and ToughBuilt by name. Each line represents a brand's share of searches for all six tool pouch brands we track, month by month, from searches in New Zealand.
Share of searches by month for ToughBuilt, CLC. The figures are in the table below the chart.
View monthly share of searches table
| Month | DeWalt | Milwaukee | Leatherman | ToughBuilt | Veto Pro Pac | CLC |
|---|---|---|---|---|---|---|
| Oct 2025 | 42.7% | 22.4% | 19.4% | 7.3% | 4.9% | 3.3% |
| Nov 2025 | 52.6% | 21.5% | 16.7% | 4.2% | 2.8% | 2.3% |
| Dec 2025 | 43.3% | 21.4% | 24.1% | 5.9% | 3.2% | 2.1% |
| Jan 2026 | 47.9% | 20.2% | 18.3% | 6.7% | 4.5% | 2.4% |
| Feb 2026 | 47.5% | 23.6% | 14.3% | 6.5% | 5.3% | 2.9% |
| Mar 2026 | 47% | 23.7% | 13.6% | 6.2% | 6.2% | 3.4% |
| Apr 2026 | 45.4% | 22.9% | 17.3% | 6.4% | 5.2% | 2.8% |
| May 2026 | 42.1% | 26.3% | 15.6% | 7% | 5.8% | 3.1% |
| Jun 2026 | 47.4% | 24.9% | 11.7% | 7.9% | 5.3% | 2.9% |
| Jul 2026 | 43.3% | 26% | 16% | 7.2% | 4.8% | 2.6% |
| Aug 2026 | 40.7% | 30.6% | 13.1% | 7.2% | 5.9% | 2.6% |
| Sep 2026 | 44.7% | 26.4% | 14.3% | 6.4% | 5.3% | 2.9% |
How has the CLC and ToughBuilt comparison changed over the last 12 months?
3 findings
- ToughBuilt was ahead of CLC in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, CLC’s share of searches among tool pouch brands in New Zealand moved from 3.3% to 2.9%, and its estimated monthly branded searches held steady at 320.
- Across the 12 months ending September 2026, ToughBuilt’s share of searches among tool pouch brands in New Zealand moved from 7.3% to 6.4%, and its estimated monthly branded searches held steady at 720.
How did search popularity change for New Zealand tool pouch brands in September 2026?
1 change
In September 2026, ToughBuilt lost share of searches among tool pouch brands in New Zealand, from 7.2% to 6.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using CLC’s and ToughBuilt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
CLC
1 branded search term
- clc
ToughBuilt
1 branded search term
- toughbuilt
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