Panel saw brands in New Zealand:Which are most popular?
In September 2026, Makita was the most searched panel saw brand in New Zealand, accounting for 46.3% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, Felder and Altendorf were mentioned most often, in three of the five answers. Altendorf was recommended most often, coming first in two out of four responses that gave a list.
MakitaShare of searches 46.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
DeWaltShare of searches 30.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th- FestoolShare of searches 11.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
MilwaukeeShare of searches 11.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
FelderShare of searches 0.08%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
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Top panel saw brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Felder and Altendorf were mentioned most often, in three of the five answers. Altendorf was recommended most often, coming first in two out of four answers that gave a list. Felder was second, and Makita was third. Milwaukee, which ranked fourth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Felder3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Altendorf3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Makita1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- DeWalt1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Festool1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about panel saw brands
5 answers
Asked ChatGPT
“Which panel saw brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best panel saw brands in New Zealand?”
Asked ChatGPT
“What's the best panel saw brand in New Zealand for a workshop?”
Searched Google, AI Overview
“panel saw brands”
Searched Google, AI Overview
“best panel saw”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which panel saw brands do people search for most?
This chart shows how often people search Google for each panel saw brand by name. Each line represents a brand's share of searches for all six panel saw brands we track, month by month, from searches in New Zealand.
Share of searches by month for Makita, DeWalt, Festool, Milwaukee. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | DeWalt | Festool | Milwaukee | Felder | Altendorf |
|---|---|---|---|---|---|---|
| Oct 2025 | 47.6% | 30.5% | 10.9% | 10.8% | 0.05% | 0.05% |
| Nov 2025 | 42.8% | 37.7% | 8.6% | 10.7% | 0.09% | 0.04% |
| Dec 2025 | 48.9% | 31.5% | 8.4% | 11% | 0.05% | 0.05% |
| Jan 2026 | 49.4% | 32.2% | 8.9% | 9.4% | 0.05% | 0.05% |
| Feb 2026 | 46.5% | 32.6% | 10.1% | 10.6% | 0.1% | 0.05% |
| Mar 2026 | 45% | 32.7% | 11.3% | 10.9% | 0.1% | 0.05% |
| Apr 2026 | 47.5% | 32.6% | 9.2% | 10.6% | 0.1% | 0.05% |
| May 2026 | 44.5% | 32.8% | 10.2% | 12.3% | 0.14% | 0.05% |
| Jun 2026 | 42.1% | 35.6% | 10.5% | 11.7% | 0.08% | 0.04% |
| Jul 2026 | 43.7% | 33.5% | 11.1% | 11.6% | 0.09% | 0.04% |
| Aug 2026 | 43% | 32.3% | 9.4% | 15.3% | 0.04% | 0% |
| Sep 2026 | 46.3% | 30.4% | 11.8% | 11.4% | 0.08% | 0.04% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.3% | 12K | +14.3% | +3.3 points | |
| 2, held 2nd | 30.4% | 7.9K | 0% | -1.8 points | |
| 3, moved from 4th to 3rd | 11.8% | 3K | +33.2% | +2.4 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 11.4% | 3K | -21.3% | -4 pointsmoved from 3rd to 4th | |
| 5, held 5th | 0.08% | 20 | +100% | 0 points | |
| 6, held 6th | 0.04% | 10 | — | 0 points |
1.
Makita46.3%
Held 1st. 12K estimated branded searches, +14.3% vs prior month. Share +3.3 points.
2.
DeWalt30.4%
Held 2nd. 7.9K estimated branded searches, 0% vs prior month. Share -1.8 points.
3.Festool
11.8%
Moved from 4th to 3rd. 3K estimated branded searches, +33.2% vs prior month. Share +2.4 points.
11.4%
Moved from 3rd to 4th. 3K estimated branded searches, -21.3% vs prior month. Share -4 points.
5.
Felder0.08%
Held 5th. 20 estimated branded searches, +100% vs prior month. Share 0 points.
0.04%
Held 6th. 10 estimated branded searches, — vs prior month. Share 0 points.
Which brand is most popular in search among panel saw brands in New Zealand?
6 brands
In September 2026, Makita was the most searched among panel saw brands in New Zealand, with an estimated 12K branded searches, 46.3% of all searches for the six we track. DeWalt is in 2nd place, 15.9 percentage points behind at 30.4%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Makita | 47.6% → 46.3% | 49.4%Jan 2026 | 42.1%Jun 2026 | 1st |
| DeWalt | 30.5% → 30.4% | 37.7%Nov 2025 | 30.4%Sep 2026 | 2nd |
| Festool | 10.9% → 11.8% | 11.8%Sep 2026 | 8.4%Dec 2025 | 3rd |
| Milwaukee | 10.8% → 11.4% | 15.3%Aug 2026 | 9.4%Jan 2026 | 4th |
| Felder | 0.05% → 0.08% | 0.14%May 2026 | 0.04%Aug 2026 | 6th → 5th |
| Altendorf | 0.05% → 0.04% | 0.05%Jan 2026 | 0%Aug 2026 | 5th → 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Makita’s share of searches among panel saw brands in New Zealand decreased from 47.6% to 46.3%.
- Across the 12 months ending September 2026, Festool’s share of searches among panel saw brands in New Zealand increased from 10.9% to 11.8%.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among panel saw brands in New Zealand increased from 10.8% to 11.4%.
- Across the 12 months ending September 2026, Makita’s share of searches among panel saw brands in New Zealand peaked at 49.4% in January 2026 and was lowest at 42.1% in June 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among panel saw brands in New Zealand peaked at 37.7% in November 2025 and was lowest at 30.4% in September 2026.
- Across the 12 months ending September 2026, Festool’s share of searches among panel saw brands in New Zealand peaked at 11.8% in September 2026 and was lowest at 8.4% in December 2025.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among panel saw brands in New Zealand peaked at 15.3% in August 2026 and was lowest at 9.4% in January 2026.
- Across the 12 months ending September 2026, Felder rose from 6th to 5th among panel saw brands in New Zealand.
- Across the 12 months ending September 2026, Altendorf fell from 5th to 6th among panel saw brands in New Zealand.
- Across the 12 months ending September 2026, DeWalt held steady: its share of searches among panel saw brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand panel saw brands in September 2026?
5 changes
In September 2026, Festool overtook Milwaukee to rank 3rd among panel saw brands in New Zealand, with 11.8% of the searches.
In September 2026, Makita gained share of searches among panel saw brands in New Zealand, from 43% to 46.3%.
In September 2026, Milwaukee lost share of searches among panel saw brands in New Zealand, from 15.3% to 11.4%.
In September 2026, DeWalt lost share of searches among panel saw brands in New Zealand, from 32.3% to 30.4%.
Estimated monthly branded searches for Felder in New Zealand rose 100% over 12 measured months, from 10 to 20 in September 2026.
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