Chalk box brands in New Zealand:Which are most popular?
In September 2026, DeWalt was the most searched chalk box brand in New Zealand, accounting for 60% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, Tajima was mentioned most often, in four of the five answers. Tajima was recommended most often, coming first in all three responses that gave a list.
DeWaltShare of searches 60%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
MilwaukeeShare of searches 32.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd- OX ToolsShare of searches 4.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
IrwinShare of searches 1.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
TajimaShare of searches 1.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
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Top chalk box brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Tajima was mentioned most often, in four of the five answers. Tajima was recommended most often, coming first in all three answers that gave a list. Milwaukee was second, and OX Tools was third. Irwin, which ranked fourth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tajima4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- DeWalt2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Milwaukee2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- OX Tools2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Irwin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about chalk box brands
5 answers
Asked ChatGPT
“Which chalk box brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best chalk box brands in New Zealand?”
Asked ChatGPT
“What's the best chalk box brand in New Zealand for layout and marking work?”
Searched Google, AI Overview
“best chalk box”
Searched Google, AI Overview
“construction chalk box”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which chalk box brands do people search for most?
This chart shows how often people search Google for each chalk box brand by name. Each line represents a brand's share of searches for all five chalk box brands we track, month by month, from searches in New Zealand.
Share of searches by month for DeWalt, Milwaukee, OX Tools. The figures are in the table below the chart.
View monthly share of searches table
| Month | DeWalt | Milwaukee | OX Tools | Irwin | Tajima |
|---|---|---|---|---|---|
| Oct 2025 | 62% | 30.3% | 4.4% | 2.1% | 1.2% |
| Nov 2025 | 68.4% | 25.8% | 3.4% | 1.7% | 0.74% |
| Dec 2025 | 64.6% | 29.2% | 2.9% | 2.1% | 1.2% |
| Jan 2026 | 67% | 25.9% | 3.8% | 2.3% | 1% |
| Feb 2026 | 63.9% | 29.2% | 3.5% | 2.2% | 1.2% |
| Mar 2026 | 62.9% | 29.2% | 4.1% | 2.3% | 1.4% |
| Apr 2026 | 63.2% | 29.1% | 3.6% | 2.6% | 1.5% |
| May 2026 | 58.9% | 33.1% | 3.9% | 2.3% | 1.7% |
| Jun 2026 | 62.5% | 30.2% | 3.5% | 2.3% | 1.5% |
| Jul 2026 | 58.5% | 32.7% | 4% | 2.6% | 2.1% |
| Aug 2026 | 54.8% | 37.5% | 3.2% | 2.8% | 1.7% |
| Sep 2026 | 60% | 32.3% | 4.3% | 1.9% | 1.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60% | 5.5K | 0% | +5.2 points | |
| 2, held 2nd | 32.3% | 3K | -21.3% | -5.2 points | |
| 3, held 3rd | 4.3% | 390 | +21.9% | +1.1 points | |
| 4, held 4th | 1.9% | 170 | -39.3% | -0.9 points | |
| 5, held 5th | 1.5% | 140 | -17.6% | -0.2 points |
1.
DeWalt60%
Held 1st. 5.5K estimated branded searches, 0% vs prior month. Share +5.2 points.
32.3%
Held 2nd. 3K estimated branded searches, -21.3% vs prior month. Share -5.2 points.
3.OX Tools
4.3%
Held 3rd. 390 estimated branded searches, +21.9% vs prior month. Share +1.1 points.
4.
Irwin1.9%
Held 4th. 170 estimated branded searches, -39.3% vs prior month. Share -0.9 points.
5.
Tajima1.5%
Held 5th. 140 estimated branded searches, -17.6% vs prior month. Share -0.2 points.
Which brand is most popular in search among chalk box brands in New Zealand?
5 brands
In September 2026, DeWalt was the most searched among chalk box brands in New Zealand, with an estimated 5.5K branded searches, 60% of all searches for the five we track. Milwaukee is in 2nd place, 27.6 percentage points behind at 32.3%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| DeWalt | 62% → 60% | 68.4%Nov 2025 | 54.8%Aug 2026 | 1st |
| Milwaukee | 30.3% → 32.3% | 37.5%Aug 2026 | 25.8%Nov 2025 | 2nd |
| OX Tools | 4.4% → 4.3% | 4.4%Oct 2025 | 2.9%Dec 2025 | 3rd |
| Irwin | 2.1% → 1.9% | 2.8%Aug 2026 | 1.7%Nov 2025 | 4th |
| Tajima | 1.2% → 1.5% | 2.1%Jul 2026 | 0.74%Nov 2025 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, DeWalt’s share of searches among chalk box brands in New Zealand decreased from 62% to 60%.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among chalk box brands in New Zealand increased from 30.3% to 32.3%.
- Across the 12 months ending September 2026, DeWalt’s share of searches among chalk box brands in New Zealand peaked at 68.4% in November 2025 and was lowest at 54.8% in August 2026.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among chalk box brands in New Zealand peaked at 37.5% in August 2026 and was lowest at 25.8% in November 2025.
- Across the 12 months ending September 2026, OX Tools’ share of searches among chalk box brands in New Zealand peaked at 4.4% in October 2025 and was lowest at 2.9% in December 2025.
- Across the 12 months ending September 2026, Irwin’s share of searches among chalk box brands in New Zealand peaked at 2.8% in August 2026 and was lowest at 1.7% in November 2025.
- Across the 12 months ending September 2026, Tajima’s share of searches among chalk box brands in New Zealand peaked at 2.1% in July 2026 and was lowest at 0.74% in November 2025.
- Across the 12 months ending September 2026, OX Tools, Irwin and Tajima held steady: their share of searches among chalk box brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand chalk box brands in September 2026?
5 changes
In September 2026, DeWalt gained share of searches among chalk box brands in New Zealand, from 54.8% to 60%.
In September 2026, OX Tools gained share of searches among chalk box brands in New Zealand, from 3.2% to 4.3%.
In September 2026, Milwaukee lost share of searches among chalk box brands in New Zealand, from 37.5% to 32.3%.
In September 2026, Irwin lost share of searches among chalk box brands in New Zealand, from 2.8% to 1.9%.
Estimated monthly branded searches for Tajima in New Zealand rose 55.6% over 12 measured months, from 90 to 140 in September 2026.
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