How popular isOX Tools?
In September 2026, people searched for OX Tools by name about 390 times in New Zealand, a 21.9% increase from the previous year. These searches made up 4.3% of all New Zealand chalk box brand searches, placing OX Tools third out of five brands. When we asked both ChatGPT and Google AI Overviews about chalk box brands, OX Tools appeared in two of the five answers and was the third most recommended of the five.
OX Tools is the third most searched of 5 competitors and the third most recommended in AI answers.
DeWaltShare of searches 60%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
MilwaukeeShare of searches 32.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd- OX ToolsShare of searches 4.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
IrwinShare of searches 1.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
TajimaShare of searches 1.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
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Top chalk box brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, OX Tools was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. OX Tools is the third most recommended of the five.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tajima4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- DeWalt2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Milwaukee2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- OX Tools2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Irwin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about chalk box brands
5 answers
Asked ChatGPT
“Which chalk box brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best chalk box brands in New Zealand?”
Asked ChatGPT
“What's the best chalk box brand in New Zealand for layout and marking work?”
Searched Google, AI Overview
“best chalk box”
Searched Google, AI Overview
“construction chalk box”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which chalk box brands compete with OX Tools?
Share of searches by month for DeWalt, Milwaukee, OX Tools. The figures are in the table below the chart.
View monthly share of searches table
| Month | DeWalt | Milwaukee | OX Tools | Irwin | Tajima |
|---|---|---|---|---|---|
| Oct 2025 | 62% | 30.3% | 4.4% | 2.1% | 1.2% |
| Nov 2025 | 68.4% | 25.8% | 3.4% | 1.7% | 0.74% |
| Dec 2025 | 64.6% | 29.2% | 2.9% | 2.1% | 1.2% |
| Jan 2026 | 67% | 25.9% | 3.8% | 2.3% | 1% |
| Feb 2026 | 63.9% | 29.2% | 3.5% | 2.2% | 1.2% |
| Mar 2026 | 62.9% | 29.2% | 4.1% | 2.3% | 1.4% |
| Apr 2026 | 63.2% | 29.1% | 3.6% | 2.6% | 1.5% |
| May 2026 | 58.9% | 33.1% | 3.9% | 2.3% | 1.7% |
| Jun 2026 | 62.5% | 30.2% | 3.5% | 2.3% | 1.5% |
| Jul 2026 | 58.5% | 32.7% | 4% | 2.6% | 2.1% |
| Aug 2026 | 54.8% | 37.5% | 3.2% | 2.8% | 1.7% |
| Sep 2026 | 60% | 32.3% | 4.3% | 1.9% | 1.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60% | 5.5K | 0% | +5.2 points | |
| 2, held 2nd | 32.3% | 3K | -21.3% | -5.2 points | |
| 3, held 3rd | 4.3% | 390 | +21.9% | +1.1 points | |
| 4, held 4th | 1.9% | 170 | -39.3% | -0.9 points | |
| 5, held 5th | 1.5% | 140 | -17.6% | -0.2 points |
1.
DeWalt60%
Held 1st. 5.5K estimated branded searches, 0% vs prior month. Share +5.2 points.
32.3%
Held 2nd. 3K estimated branded searches, -21.3% vs prior month. Share -5.2 points.
3.OX Tools
4.3%
Held 3rd. 390 estimated branded searches, +21.9% vs prior month. Share +1.1 points.
4.
Irwin1.9%
Held 4th. 170 estimated branded searches, -39.3% vs prior month. Share -0.9 points.
5.
Tajima1.5%
Held 5th. 140 estimated branded searches, -17.6% vs prior month. Share -0.2 points.
Compare popularity between OX Tools and its closest rivals
Every comparison with OX Tools
4 comparisons
How has branded search demand for OX Tools changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for OX Tools in New Zealand rose from 320 to 390.
- Across the 12 months ending September 2026, OX Tools’ share of searches among chalk box brands in New Zealand peaked at 4.4% in October 2025 and was lowest at 2.9% in December 2025.
How did search popularity change for New Zealand chalk box brands in September 2026?
5 changes
In September 2026, DeWalt gained share of searches among chalk box brands in New Zealand, from 54.8% to 60%.
In September 2026, OX Tools gained share of searches among chalk box brands in New Zealand, from 3.2% to 4.3%.
In September 2026, Milwaukee lost share of searches among chalk box brands in New Zealand, from 37.5% to 32.3%.
In September 2026, Irwin lost share of searches among chalk box brands in New Zealand, from 2.8% to 1.9%.
Estimated monthly branded searches for Tajima in New Zealand rose 55.6% over 12 measured months, from 90 to 140 in September 2026.
How are OX Tools’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using OX Tools’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- ox tools
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Is OX Tools your brand?
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