Die grinder bits brands in New Zealand:Which are most popular?
In September 2026, Makita was the most searched die grinder bits brand in New Zealand, accounting for 50.4% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, Sutton Tools and PFERD were mentioned most often, in three of the five answers. PFERD was recommended most often, coming first in both responses that gave a list.
MakitaShare of searches 50.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
DeWaltShare of searches 30.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
MilwaukeeShare of searches 16.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Sutton ToolsShare of searches 2.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
PFERDShare of searches 0.28%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
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Top die grinder bits brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Sutton Tools and PFERD were mentioned most often, in three of the five answers. PFERD was recommended most often, coming first in both answers that gave a list. Sutton Tools was second. Makita, which ranked first in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sutton Tools3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- PFERD3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about die grinder bits brands
5 answers
Asked ChatGPT
“Which die grinder bit brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best die grinder bit brands in New Zealand?”
Asked ChatGPT
“What's the best die grinder bit brand in New Zealand for metal grinding?”
Searched Google, AI Overview
“die grinder bits”
Searched Google, AI Overview
“metal grinding bits”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which die grinder bits brands do people search for most?
This chart shows how often people search Google for each die grinder bits brand by name. Each line represents a brand's share of searches for all five die grinder bits brands we track, month by month, from searches in New Zealand.
Share of searches by month for Makita, DeWalt, Milwaukee, Sutton Tools. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | DeWalt | Milwaukee | Sutton Tools | PFERD |
|---|---|---|---|---|---|
| Oct 2025 | 50.3% | 31.7% | 14.6% | 3.2% | 0.26% |
| Nov 2025 | 44.7% | 38.1% | 14.4% | 2.3% | 0.41% |
| Dec 2025 | 51.1% | 31.7% | 14.3% | 2.6% | 0.34% |
| Jan 2026 | 52.5% | 32.1% | 12.4% | 2.2% | 0.77% |
| Feb 2026 | 50.5% | 31.8% | 14.5% | 2.6% | 0.47% |
| Mar 2026 | 49.6% | 31.9% | 15% | 3.2% | 0.33% |
| Apr 2026 | 51.5% | 31.5% | 14.5% | 2.2% | 0.28% |
| May 2026 | 48.6% | 30.7% | 17.3% | 3.1% | 0.32% |
| Jun 2026 | 45.9% | 34.8% | 16.8% | 2.4% | 0.24% |
| Jul 2026 | 48.5% | 31.8% | 16.8% | 2.5% | 0.32% |
| Aug 2026 | 43.8% | 32.1% | 21.6% | 2.2% | 0.29% |
| Sep 2026 | 50.4% | 30.9% | 16.3% | 2.2% | 0.28% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50.4% | 9.1K | +19.7% | +6.6 points | |
| 2, held 2nd | 30.9% | 5.6K | 0% | -1.2 points | |
| 3, held 3rd | 16.3% | 3K | -21.3% | -5.3 points | |
| 4, held 4th | 2.2% | 390 | 0% | -0.1 points | |
| 5, held 5th | 0.28% | 50 | 0% | 0 points |
1.
Makita50.4%
Held 1st. 9.1K estimated branded searches, +19.7% vs prior month. Share +6.6 points.
2.
DeWalt30.9%
Held 2nd. 5.6K estimated branded searches, 0% vs prior month. Share -1.2 points.
16.3%
Held 3rd. 3K estimated branded searches, -21.3% vs prior month. Share -5.3 points.
2.2%
Held 4th. 390 estimated branded searches, 0% vs prior month. Share -0.1 points.
5.
PFERD0.28%
Held 5th. 50 estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among die grinder bits brands in New Zealand?
5 brands
In September 2026, Makita was the most searched among die grinder bits brands in New Zealand, with an estimated 9.1K branded searches, 50.4% of all searches for the five we track. DeWalt is in 2nd place, 19.5 percentage points behind at 30.9%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Makita | 50.3% → 50.4% | 52.5%Jan 2026 | 43.8%Aug 2026 | 1st |
| DeWalt | 31.7% → 30.9% | 38.1%Nov 2025 | 30.7%May 2026 | 2nd |
| Milwaukee | 14.6% → 16.3% | 21.6%Aug 2026 | 12.4%Jan 2026 | 3rd |
| Sutton Tools | 3.2% → 2.2% | 3.2%Mar 2026 | 2.2%Sep 2026 | 4th |
| PFERD | 0.26% → 0.28% | 0.77%Jan 2026 | 0.24%Jun 2026 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, DeWalt’s share of searches among die grinder bits brands in New Zealand decreased from 31.7% to 30.9%.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among die grinder bits brands in New Zealand increased from 14.6% to 16.3%.
- Across the 12 months ending September 2026, Sutton Tools’ share of searches among die grinder bits brands in New Zealand decreased from 3.2% to 2.2%.
- Across the 12 months ending September 2026, Makita’s share of searches among die grinder bits brands in New Zealand peaked at 52.5% in January 2026 and was lowest at 43.8% in August 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among die grinder bits brands in New Zealand peaked at 38.1% in November 2025 and was lowest at 30.7% in May 2026.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among die grinder bits brands in New Zealand peaked at 21.6% in August 2026 and was lowest at 12.4% in January 2026.
- Across the 12 months ending September 2026, Sutton Tools’ share of searches among die grinder bits brands in New Zealand peaked at 3.2% in March 2026 and was lowest at 2.2% in September 2026.
- Across the 12 months ending September 2026, Makita and PFERD held steady: their share of searches among die grinder bits brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand die grinder bits brands in September 2026?
5 changes
In September 2026, Makita gained share of searches among die grinder bits brands in New Zealand, from 43.8% to 50.4%.
In September 2026, Milwaukee lost share of searches among die grinder bits brands in New Zealand, from 21.6% to 16.3%.
In September 2026, DeWalt lost share of searches among die grinder bits brands in New Zealand, from 32.1% to 30.9%.
Estimated monthly branded searches for PFERD in New Zealand rose 25% over 12 measured months, from 40 to 50 in September 2026.
Estimated monthly branded searches for Sutton Tools in New Zealand fell 18.8% over 12 measured months, from 480 to 390 in September 2026.
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