Brandwave

How popular isMakita?

In September 2026, people searched for Makita by name about 26,500 times in New Zealand, an 11.7% increase from the previous year. These searches made up 50.4% of all New Zealand die grinder bits brand searches, placing Makita first out of five brands. When we asked both ChatGPT and Google AI Overviews about die grinder bits brands, Makita did not appear in any of the answers.

Search and AI answers in September 2026

Makita is the most searched of 5 competitors and not listed in any AI answer.

  1. MakitaShare of searches 50.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. DeWaltShare of searches 30.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. MilwaukeeShare of searches 16.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Sutton ToolsShare of searches 2.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. PFERDShare of searches 0.28%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
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Top die grinder bits brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Makita did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PFERD1st
  2. Sutton Tools2nd
  3. Makita–
  4. DeWalt–
  5. Milwaukee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sutton Tools3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PFERD3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about die grinder bits brands

5 answers

  • Asked ChatGPT

    “Which die grinder bit brand should I buy in New Zealand?”

    1. 1PFERD
    2. 2Sutton Tools

  • Asked ChatGPT

    “What are the best die grinder bit brands in New Zealand?”

    1. 1PFERD
    2. 2Sutton Tools

  • Asked ChatGPT

    “What's the best die grinder bit brand in New Zealand for metal grinding?”

    1. 1PFERD

  • Searched Google, AI Overview

    “die grinder bits”

    1. Searched Google, AI Overview

      “metal grinding bits”

      1. 1Sutton Tools

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Which die grinder bits brands compete with Makita?

    Makita against die grinder bits brands in New Zealand, by month

    Share of searches by month for Makita, DeWalt, Milwaukee, Sutton Tools. The figures are in the table below the chart.

    View monthly share of searches table
    MonthMakitaDeWaltMilwaukeeSutton ToolsPFERD
    Oct 202550.3%31.7%14.6%3.2%0.26%
    Nov 202544.7%38.1%14.4%2.3%0.41%
    Dec 202551.1%31.7%14.3%2.6%0.34%
    Jan 202652.5%32.1%12.4%2.2%0.77%
    Feb 202650.5%31.8%14.5%2.6%0.47%
    Mar 202649.6%31.9%15%3.2%0.33%
    Apr 202651.5%31.5%14.5%2.2%0.28%
    May 202648.6%30.7%17.3%3.1%0.32%
    Jun 202645.9%34.8%16.8%2.4%0.24%
    Jul 202648.5%31.8%16.8%2.5%0.32%
    Aug 202643.8%32.1%21.6%2.2%0.29%
    Sep 202650.4%30.9%16.3%2.2%0.28%

    1. 1.Makita

      50.4%

      Held 1st. 9.1K estimated branded searches, +19.7% vs prior month. Share +6.6 points.

    2. 2.DeWalt

      30.9%

      Held 2nd. 5.6K estimated branded searches, 0% vs prior month. Share -1.2 points.

    3. 3.Milwaukee

      16.3%

      Held 3rd. 3K estimated branded searches, -21.3% vs prior month. Share -5.3 points.

    4. 4.Sutton Tools

      2.2%

      Held 4th. 390 estimated branded searches, 0% vs prior month. Share -0.1 points.

    5. 5.PFERD

      0.28%

      Held 5th. 50 estimated branded searches, 0% vs prior month. Share 0 points.

    Compare popularity between Makita and its closest rivals

    Every comparison with Makita

    60 comparisons

    How has branded search demand for Makita changed in New Zealand over the last 12 months?

    2 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Makita in New Zealand rose from 23.8K to 26.5K.
    • Across the 12 months ending September 2026, Makita’s share of searches among die grinder bits brands in New Zealand peaked at 52.5% in January 2026 and was lowest at 43.8% in August 2026.

    How did search popularity change for New Zealand die grinder bits brands in September 2026?

    5 changes

    1. In September 2026, Makita gained share of searches among die grinder bits brands in New Zealand, from 43.8% to 50.4%.

    2. In September 2026, Milwaukee lost share of searches among die grinder bits brands in New Zealand, from 21.6% to 16.3%.

    3. In September 2026, DeWalt lost share of searches among die grinder bits brands in New Zealand, from 32.1% to 30.9%.

    4. Estimated monthly branded searches for PFERD in New Zealand rose 25% over 12 measured months, from 40 to 50 in September 2026.

    5. Estimated monthly branded searches for Sutton Tools in New Zealand fell 18.8% over 12 measured months, from 480 to 390 in September 2026.

    How are Makita’s branded searches counted?

    22 search terms

    Brandwave collects information about searches that people make online using Makita’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • makita
    • makita battery
    • makita blower
    • makita chainsaw
    • makita chop saw
    • makita drill
    • makita edger
    • makita hedge cutter
    • makita impact wrench
    • makita lawn mower
    • makita led light
    • makita mower
    • makita mowers
    • makita multi tool
    • makita planer
    • makita router
    • makita sander
    • makita skill saw
    • makita tool
    • makita track saw
    • makita trimmers
    • makita work light

    Do you work for Makita? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does Makita compete?

    Makita is ranked in 84 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Chainsaw and outdoor power brands3rd of 817.6%Show ranking
    Power tool brands1st of 928.7%Show ranking
    Cordless chainsaw brands3rd of 619.5%Show ranking
    Leaf blower brands2nd of 720.8%Show ranking
    Lawn mower brands5th of 102.9%Show ranking
    Stone saw brands1st of 629.4%Show ranking
    Cut off saw brands1st of 730.5%Show ranking
    Chuck key brands1st of 555.1%Show ranking
    Garden tool brands1st of 1329.1%Show ranking
    Air blower brands1st of 629.8%Show ranking
    Edger brands1st of 723.2%Show ranking
    Cordless blower brands3rd of 424.1%Show ranking
    Grass trimmer brands3rd of 824.3%Show ranking
    Pruning saw brands1st of 837.1%Show ranking
    Hedge cutter brands3rd of 425.2%Show ranking
    Saw stand brands1st of 539%Show ranking
    Skill saw brands1st of 439.1%Show ranking
    Drop saw brands1st of 439.6%Show ranking
    Hand sander brands1st of 632.9%Show ranking
    Orbital sander brands1st of 633.2%Show ranking
    Palm sander brands1st of 635.3%Show ranking
    Earth auger brands1st of 829.2%Show ranking
    Biscuit joiner brands1st of 633%Show ranking
    Reciprocating saw brands1st of 629.7%Show ranking
    Compound miter saw brands1st of 630.1%Show ranking
    Cordless roofing nailer brands1st of 634.8%Show ranking
    Cordless sander brands1st of 438.2%Show ranking
    Power screwdriver brands2nd of 531.2%Show ranking
    Drywall sander brands1st of 738.5%Show ranking
    Impact wrench brands1st of 537.9%Show ranking
    Panel saw brands1st of 646.3%Show ranking
    Hot glue gun brands1st of 735.2%Show ranking
    Cordless angle grinder brands1st of 536.2%Show ranking
    Staple gun brands1st of 636.6%Show ranking
    Cordless screwdriver brands1st of 537.1%Show ranking
    Brushless drill brands1st of 437.1%Show ranking
    Cable stapler brands1st of 437.1%Show ranking
    Combi drill brands1st of 437.1%Show ranking
    Cordless grease gun brands1st of 437.1%Show ranking
    Cordless stapler brands1st of 437.1%Show ranking
    Drill driver brands1st of 437.1%Show ranking
    Narrow crown stapler brands1st of 437.1%Show ranking
    Belt sander brands1st of 533.3%Show ranking
    Chain mortiser brands1st of 540.8%Show ranking
    SDS drill brands1st of 538.4%Show ranking
    Power drill brands1st of 438.5%Show ranking
    Tire inflator brands1st of 438.5%Show ranking
    Cordless Sawzall brands1st of 534.4%Show ranking
    Cordless chop saw brands1st of 352.5%Show ranking
    Portable band saw brands1st of 352.5%Show ranking
    Dust extractor brands1st of 841.3%Show ranking
    Tile cutter brands1st of 642.2%Show ranking
    Push mower brands1st of 839%Show ranking
    Air nailer brands1st of 844.1%Show ranking
    Walk behind mower brands1st of 539.5%Show ranking
    Hand planer brands1st of 644.1%Show ranking
    Pipe cutter brands1st of 746.1%Show ranking
    Cable cutter brands1st of 447.2%Show ranking
    Laser level brands1st of 547.4%Show ranking
    SDS Max brands1st of 548%Show ranking
    Tool belt brands1st of 848.6%Show ranking
    Cordless planer brands1st of 353.5%Show ranking
    Tool bag brands1st of 649.5%Show ranking
    Toolbox brands1st of 649.8%Show ranking
    Die grinder bits brands1st of 550.4%Shown above
    Plate compactor brands1st of 845.6%Show ranking
    Grinder blades brands1st of 651.4%Show ranking
    Variable speed grinder brands1st of 351.6%Show ranking
    Lawn edger brands6th of 80.51%Show ranking
    Post hole digger brands2nd of 346.2%Show ranking
    Chasing machine brands1st of 652.4%Show ranking
    Cordless buffer brands1st of 452.5%Show ranking
    Caulking gun brands1st of 652.9%Show ranking
    Keyless chuck brands1st of 653.2%Show ranking
    Pop rivet gun brands1st of 453.4%Show ranking
    Roto hammer brands1st of 453.4%Show ranking
    Breaker hammer brands1st of 453.4%Show ranking
    Chipping hammer brands1st of 453.4%Show ranking
    Right angle drill brands1st of 353.4%Show ranking
    Wall chaser machine brands1st of 456.7%Show ranking
    LED work light brands4th of 40.84%Show ranking
    Router collet brands1st of 463.2%Show ranking
    Brush cutter brands1st of 552.9%Show ranking
    Demolition hammer brands1st of 364.5%Show ranking
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