How popular isMakita?
In September 2026, people searched for Makita by name about 26,500 times in New Zealand, an 11.7% increase from the previous year. These searches made up 32.9% of all New Zealand hand sander brand searches, placing Makita first out of six brands. When we asked both ChatGPT and Google AI Overviews about hand sander brands, Makita appeared in three of the five answers and was the most recommended of the six.
Makita is the most searched of 6 competitors and the most recommended in AI answers.
MakitaShare of searches 32.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
RyobiShare of searches 24.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
DeWaltShare of searches 18.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
OzitoShare of searches 13.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th- FestoolShare of searches 10.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
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Top hand sander brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Makita was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Makita is the most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Makita3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ryobi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- DeWalt3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Festool3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bosch3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Ozito2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hand sander brands
5 answers
Asked ChatGPT
“Which hand sander brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best hand sander brands in New Zealand?”
Asked ChatGPT
“What's the best hand sander brand in New Zealand for wood finishing?”
Searched Google, AI Overview
“orbital sander nz”
Searched Google, AI Overview
“electric sander”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which hand sander brands compete with Makita?
Share of searches by month for Makita, Ryobi, DeWalt, Ozito, Festool. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | Ryobi | DeWalt | Ozito | Festool | Bosch |
|---|---|---|---|---|---|---|
| Oct 2025 | 32.9% | 24.6% | 18.8% | 14.9% | 8.9% | 0.04% |
| Nov 2025 | 27.2% | 31.2% | 21.9% | 13.1% | 6.5% | 0.03% |
| Dec 2025 | 29% | 33.3% | 17.4% | 14.6% | 5.8% | 0.04% |
| Jan 2026 | 31.1% | 28.2% | 18% | 16.1% | 6.5% | 0.04% |
| Feb 2026 | 33.5% | 24.8% | 19.5% | 13.7% | 8.5% | 0.04% |
| Mar 2026 | 31.1% | 27.7% | 18.8% | 13.3% | 9% | 0.04% |
| Apr 2026 | 33.6% | 24.9% | 19.1% | 14.7% | 7.6% | 0.04% |
| May 2026 | 35% | 21.3% | 20.5% | 13.4% | 9.6% | 0.04% |
| Jun 2026 | 32.6% | 21% | 22.9% | 13.5% | 10% | 0.04% |
| Jul 2026 | 33.6% | 20.8% | 20% | 15.3% | 10.4% | 0.04% |
| Aug 2026 | 31.3% | 23.6% | 21.5% | 14.9% | 8.6% | 0.04% |
| Sep 2026 | 32.9% | 24.7% | 18.9% | 13.4% | 10.1% | 0.03% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 32.9% | 10K | +20% | +1.6 points | |
| 2, held 2nd | 24.7% | 7.5K | +19.1% | +1.1 points | |
| 3, held 3rd | 18.9% | 5.7K | 0% | -2.6 points | |
| 4, held 4th | 13.4% | 4.1K | +2.5% | -1.5 points | |
| 5, held 5th | 10.1% | 3K | +33.2% | +1.5 points | |
| 6, held 6th | 0.03% | 10 | 0% | 0 points |
1.
Makita32.9%
Held 1st. 10K estimated branded searches, +20% vs prior month. Share +1.6 points.
2.
Ryobi24.7%
Held 2nd. 7.5K estimated branded searches, +19.1% vs prior month. Share +1.1 points.
3.
DeWalt18.9%
Held 3rd. 5.7K estimated branded searches, 0% vs prior month. Share -2.6 points.
4.
Ozito13.4%
Held 4th. 4.1K estimated branded searches, +2.5% vs prior month. Share -1.5 points.
5.Festool
10.1%
Held 5th. 3K estimated branded searches, +33.2% vs prior month. Share +1.5 points.
6.
Bosch0.03%
Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Makita and its closest rivals
Every comparison with Makita
60 comparisons
- DeWalt vs Makita
- Honda vs Makita
- Makita vs Ryobi
- Makita vs Stihl
- Makita vs Milwaukee
- Husqvarna vs Makita
- Makita vs Ozito
- John Deere vs Makita
- HiKOKI vs Makita
- Festool vs Makita
- Knipex vs Makita
- Makita vs Stanley
- Hilti vs Makita
- Makita vs Masport
- Makita vs Mikasa
- Gorilla Glue vs Makita
- Fiskars vs Makita
- Makita vs Victa
- Makita vs Senco
- Honda Power Equipment vs Makita
- Lawnmaster vs Makita
- Makita vs Paslode
- Makita vs ToughBuilt
- Makita vs Veto Pro Pac
- Cub Cadet vs Makita
- ECHO vs Makita
- Gardena vs Makita
- Badger Tool Belts vs Makita
- Makita vs Silky
- Buckaroo vs Makita
- Bahco vs Makita
- Makita vs Sutton Tools
- Makita vs Rapid
- Makita vs RUPES
- Makita vs Metabo
- Felco vs Makita
- Makita vs Rover
- Makita vs Tactix
- Makita vs RIDGID
- Makita vs Wolf-Garten
- Full Boar vs Makita
- Irwin vs Makita
- Makita vs Tajima
- Bobcat vs Makita
- Makita vs Shindaiwa
- Makita vs Stanley
- Makita vs Wacker Neuson
- Greenworks vs Makita
- Makita vs Sigma
- Bosch Professional vs Makita
- Makita vs Mirka
- Makita vs Occidental Leather
- Makita vs Rothenberger
- ARS vs Makita
- Makita vs Rubi
- Lie-Nielsen vs Makita
- Makita vs PFERD
- Makita vs Spear & Jackson
- Diamondback Toolbelts vs Makita
- Arrow vs Makita
How has branded search demand for Makita changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Makita in New Zealand rose from 23.8K to 26.5K.
- Across the 12 months ending September 2026, Makita’s share of searches among hand sander brands in New Zealand peaked at 35% in May 2026 and was lowest at 27.2% in November 2025.
How did search popularity change for New Zealand hand sander brands in September 2026?
5 changes
In September 2026, Makita gained share of searches among hand sander brands in New Zealand, from 31.3% to 32.9%.
In September 2026, Festool gained share of searches among hand sander brands in New Zealand, from 8.6% to 10.1%.
In September 2026, Ryobi gained share of searches among hand sander brands in New Zealand, from 23.6% to 24.7%.
In September 2026, DeWalt lost share of searches among hand sander brands in New Zealand, from 21.5% to 18.9%.
In September 2026, Ozito lost share of searches among hand sander brands in New Zealand, from 14.9% to 13.4%.
How are Makita’s branded searches counted?
22 search terms
Brandwave collects information about searches that people make online using Makita’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- makita
- makita battery
- makita blower
- makita chainsaw
- makita chop saw
- makita drill
- makita edger
- makita hedge cutter
- makita impact wrench
- makita lawn mower
- makita led light
- makita mower
- makita mowers
- makita multi tool
- makita planer
- makita router
- makita sander
- makita skill saw
- makita tool
- makita track saw
- makita trimmers
- makita work light
Do you work for Makita? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Makita compete?
Is Makita your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.