LED work light brands in New Zealand:Which are most popular?
In September 2026, Ryobi was the most searched LED work light brand in New Zealand, accounting for 48.1% of all searches among the four brands we track. When we checked with ChatGPT and Google AI Overviews, Milwaukee and Makita showed up in every answer. Makita was recommended most often, coming first in three out of five responses.
RyobiShare of searches 48.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
DeWaltShare of searches 32.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
MilwaukeeShare of searches 19%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
MakitaShare of searches 0.84%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
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Top LED work light brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Milwaukee and Makita appeared every time. Makita was recommended most often, coming first in three out of five answers. Milwaukee was second, and DeWalt was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about LED work light brands
5 answers
Asked ChatGPT
“Which LED work light brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best LED work light brands in New Zealand?”
Asked ChatGPT
“What's the best LED work light brand in New Zealand for a dark worksite?”
Searched Google, AI Overview
“best work light”
Searched Google, AI Overview
“cordless work light”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which LED work light brands do people search for most?
This chart shows how often people search Google for each LED work light brand by name. Each line represents a brand's share of searches for all four LED work light brands we track, month by month, from searches in New Zealand.
Share of searches by month for Ryobi, DeWalt, Milwaukee. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ryobi | DeWalt | Milwaukee | Makita |
|---|---|---|---|---|
| Oct 2025 | 48.6% | 33.3% | 17.5% | 0.71% |
| Nov 2025 | 52.4% | 33.4% | 13.7% | 0.5% |
| Dec 2025 | 59% | 27.1% | 13.4% | 0.56% |
| Jan 2026 | 54.7% | 31.3% | 13.2% | 0.75% |
| Feb 2026 | 47.7% | 34.4% | 17.1% | 0.8% |
| Mar 2026 | 51.1% | 31.9% | 16.1% | 0.92% |
| Apr 2026 | 48% | 33.6% | 16.9% | 1.5% |
| May 2026 | 40.9% | 35.4% | 22.1% | 1.5% |
| Jun 2026 | 38.9% | 38.9% | 20.5% | 1.8% |
| Jul 2026 | 41.3% | 35.7% | 21.4% | 1.6% |
| Aug 2026 | 41.3% | 32.8% | 24.7% | 1.2% |
| Sep 2026 | 48.1% | 32.1% | 19% | 0.84% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.1% | 7.5K | +19.1% | +6.8 points | |
| 2, held 2nd | 32.1% | 5K | 0% | -0.7 points | |
| 3, held 3rd | 19% | 3K | -21.3% | -5.7 points | |
| 4, held 4th | 0.84% | 130 | -31.6% | -0.4 points |
1.
Ryobi48.1%
Held 1st. 7.5K estimated branded searches, +19.1% vs prior month. Share +6.8 points.
2.
DeWalt32.1%
Held 2nd. 5K estimated branded searches, 0% vs prior month. Share -0.7 points.
19%
Held 3rd. 3K estimated branded searches, -21.3% vs prior month. Share -5.7 points.
4.
Makita0.84%
Held 4th. 130 estimated branded searches, -31.6% vs prior month. Share -0.4 points.
Which brand is most popular in search among LED work light brands in New Zealand?
4 brands
In September 2026, Ryobi was the most searched among LED work light brands in New Zealand, with an estimated 7.5K branded searches, 48.1% of all searches for the four we track. DeWalt is in 2nd place, 16 percentage points behind at 32.1%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Ryobi | 48.6% → 48.1% | 59%Dec 2025 | 38.9%Jun 2026 | 1st |
| DeWalt | 33.3% → 32.1% | 38.9%Jun 2026 | 27.1%Dec 2025 | 2nd |
| Milwaukee | 17.5% → 19% | 24.7%Aug 2026 | 13.2%Jan 2026 | 3rd |
| Makita | 0.71% → 0.84% | 1.8%Jun 2026 | 0.5%Nov 2025 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, DeWalt’s share of searches among LED work light brands in New Zealand decreased from 33.3% to 32.1%.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among LED work light brands in New Zealand increased from 17.5% to 19%.
- Across the 12 months ending September 2026, Ryobi’s share of searches among LED work light brands in New Zealand peaked at 59% in December 2025 and was lowest at 38.9% in June 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among LED work light brands in New Zealand peaked at 38.9% in June 2026 and was lowest at 27.1% in December 2025.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among LED work light brands in New Zealand peaked at 24.7% in August 2026 and was lowest at 13.2% in January 2026.
- Across the 12 months ending September 2026, Makita’s share of searches among LED work light brands in New Zealand peaked at 1.8% in June 2026 and was lowest at 0.5% in November 2025.
- Across the 12 months ending September 2026, Ryobi and Makita held steady: their share of searches among LED work light brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand LED work light brands in September 2026?
4 changes
In September 2026, Ryobi gained share of searches among LED work light brands in New Zealand, from 41.3% to 48.1%.
In September 2026, Milwaukee lost share of searches among LED work light brands in New Zealand, from 24.7% to 19%.
In September 2026, DeWalt lost share of searches among LED work light brands in New Zealand, from 32.8% to 32.1%.
Makita’s share of searches among LED work light brands in New Zealand has lost ground for 3 months in a row, from 1.8% to 0.84% in September 2026.
Compare popularity between leading brands
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