Keyless chuck brands in New Zealand:Which are most popular?
In September 2026, Makita was the most searched keyless chuck brand in New Zealand, accounting for 53.2% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, Jacobs and Röhm showed up in every answer. Röhm was recommended most often, coming first in every response.
MakitaShare of searches 53.2%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
DeWaltShare of searches 29.2%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
MilwaukeeShare of searches 17.3%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
JacobsShare of searches 0.18%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
AlbrechtShare of searches 0.06%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
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Top keyless chuck brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Jacobs and Röhm appeared every time. Röhm was recommended most often, coming first in every answer. Jacobs was second, and Albrecht was third. DeWalt, which ranked second in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Jacobs4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Röhm4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Albrecht2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Makita1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Milwaukee1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
DeWalt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about keyless chuck brands
4 answers
Asked ChatGPT
“Which keyless chuck brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best keyless chuck brands in New Zealand?”
Asked ChatGPT
“What's the best keyless chuck brand in New Zealand for a drill?”
Searched Google, AI Overview
“best keyless chuck”
Searched Google, AI Overview
“drill chuck replacement”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which keyless chuck brands do people search for most?
This chart shows how often people search Google for each keyless chuck brand by name. Each line represents a brand's share of searches for all six keyless chuck brands we track, month by month, from searches in New Zealand.
Share of searches by month for Makita, DeWalt, Milwaukee. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | DeWalt | Milwaukee | Jacobs | Albrecht | Röhm |
|---|---|---|---|---|---|---|
| Oct 2025 | 54.1% | 29.8% | 15.6% | 0.36% | 0.07% | 0.07% |
| Nov 2025 | 47.2% | 37.3% | 15.2% | 0.19% | 0.06% | 0.06% |
| Dec 2025 | 54% | 30.7% | 15.1% | 0.07% | 0.07% | 0.07% |
| Jan 2026 | 55.5% | 31.1% | 13.1% | 0.15% | 0.07% | 0.07% |
| Feb 2026 | 53.3% | 30.8% | 15.3% | 0.5% | 0% | 0.07% |
| Mar 2026 | 52.2% | 31.3% | 15.8% | 0.63% | 0% | 0.07% |
| Apr 2026 | 54% | 30.3% | 15.2% | 0.36% | 0.07% | 0.07% |
| May 2026 | 51.7% | 29.4% | 18.4% | 0.34% | 0.07% | 0.07% |
| Jun 2026 | 48.3% | 33.6% | 17.7% | 0.25% | 0.06% | 0.06% |
| Jul 2026 | 51.8% | 29.9% | 17.9% | 0.28% | 0.07% | 0.07% |
| Aug 2026 | 46.3% | 30.4% | 22.8% | 0.43% | 0.06% | 0.06% |
| Sep 2026 | 53.2% | 29.2% | 17.3% | 0.18% | 0.06% | 0.06% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.2% | 9.1K | +19.7% | +7 points | |
| 2, held 2nd | 29.2% | 5K | 0% | -1.2 points | |
| 3, held 3rd | 17.3% | 3K | -21.3% | -5.6 points | |
| 4, held 4th | 0.18% | 30 | -57.1% | -0.3 points | |
| 5, held 5th | 0.06% | 10 | 0% | 0 points | |
| 6, held 6th | 0.06% | 10 | 0% | 0 points |
1.
Makita53.2%
Held 1st. 9.1K estimated branded searches, +19.7% vs prior month. Share +7 points.
2.
DeWalt29.2%
Held 2nd. 5K estimated branded searches, 0% vs prior month. Share -1.2 points.
17.3%
Held 3rd. 3K estimated branded searches, -21.3% vs prior month. Share -5.6 points.
4.
Jacobs0.18%
Held 4th. 30 estimated branded searches, -57.1% vs prior month. Share -0.3 points.
5.
Albrecht0.06%
Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
6.
Röhm0.06%
Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among keyless chuck brands in New Zealand?
6 brands
In September 2026, Makita was the most searched among keyless chuck brands in New Zealand, with an estimated 9.1K branded searches, 53.2% of all searches for the six we track. DeWalt is in 2nd place, 24 percentage points behind at 29.2%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| 54.1% → 53.2% | 55.5%Jan 2026 | 46.3%Aug 2026 | 1st | |
| 29.8% → 29.2% | 37.3%Nov 2025 | 29.2%Sep 2026 | 2nd | |
| 15.6% → 17.3% | 22.8%Aug 2026 | 13.1%Jan 2026 | 3rd | |
| 0.36% → 0.18% | 0.63%Mar 2026 | 0.07%Dec 2025 | 4th | |
| 0.07% → 0.06% | 0.07%Jan 2026 | 0%Feb 2026 | 5th | |
| 0.07% → 0.06% | 0.07%Jan 2026 | 0.06%Sep 2026 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Makita’s share of searches among keyless chuck brands in New Zealand decreased from 54.1% to 53.2%.
- Across the 12 months ending September 2026, DeWalt’s share of searches among keyless chuck brands in New Zealand decreased from 29.8% to 29.2%.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among keyless chuck brands in New Zealand increased from 15.6% to 17.3%.
- Across the 12 months ending September 2026, Makita’s share of searches among keyless chuck brands in New Zealand peaked at 55.5% in January 2026 and was lowest at 46.3% in August 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among keyless chuck brands in New Zealand peaked at 37.3% in November 2025 and was lowest at 29.2% in September 2026.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among keyless chuck brands in New Zealand peaked at 22.8% in August 2026 and was lowest at 13.1% in January 2026.
- Across the 12 months ending September 2026, Jacobs, Albrecht and Röhm held steady: their share of searches among keyless chuck brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand keyless chuck brands in September 2026?
4 changes

In September 2026, Makita gained share of searches among keyless chuck brands in New Zealand, from 46.3% to 53.2%.

In September 2026, Milwaukee lost share of searches among keyless chuck brands in New Zealand, from 22.8% to 17.3%.

In September 2026, DeWalt lost share of searches among keyless chuck brands in New Zealand, from 30.4% to 29.2%.

Estimated monthly branded searches for Jacobs in New Zealand fell 40% over 12 measured months, from 50 to 30 in September 2026.
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